The iconic cycling clothing brand Gorewear, known for its waterproof jackets and high-performance technical garments, will cease to exist in 2026. Its parent company, W.L. Gore & Associates, has confirmed the decision after acknowledging that there are no \u201crealistic possibilities of achieving long-term financial and business objectives\u201d in an increasingly saturated market.<\/p>\n
Founded in 1985 with the launch of the Giro jacket, the first cycling garment made with the revolutionary waterproof Gore-Tex fabric, the brand became synonymous with quality in extreme conditions. Its products marked a before and after for those cycling in the rain or cold, with models like the C5 or Shakedry that defined an entire category.<\/p>\n
In 2018, Gore Bike Wear merged with Gore Running Wear to create Gorewear, a brand focused on cycling and running that combined high-level materials with a sober and technical aesthetic. However, the expansion into new product lines and the strong competition in the sector have ultimately brought it to an end.<\/p>\n
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According to the German media outlet Velobiz, the decision was communicated through a letter signed by the management of W.L. Gore & Associates GmbH, which explains that the closure comes after a \u201ccareful reflection and in-depth analysis of long-term prospects.\u201d<\/p>\n
The letter admits that, despite the efforts and investments made over more than four decades, the brand has not achieved a sustainable position within an \u201cextremely competitive\u201d market.<\/p>\n
The company will continue to accept orders until March 31, 2026, and its website will remain active while existing stock is liquidated.<\/p>\n
The end of Gorewear does not imply the disappearance of Gore-Tex, the company\u2019s flagship material. The parent company W.L. Gore & Associates will maintain the production of its waterproof fabrics, now focused on PFAS-free versions, which will continue to be supplied to other cycling and outdoor brands, from Rapha to Castelli or Assos.<\/p>\n
For years, Gorewear was synonymous with reliability on the toughest days on the bike. Its disappearance reflects the fierce competition in a market where margins are tightening and where more and more brands are opting to outsource technical materials instead of maintaining their own production lines.<\/p>\n","protected":false},"excerpt":{"rendered":"The iconic cycling clothing brand Gorewear, known for its waterproof jackets and high-performance technical garments, will cease to…\n","protected":false},"author":2,"featured_media":267347,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,82],"class_list":["post-267346","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-ca","tag-canada","tag-cycling","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/267346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=267346"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/267346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/267347"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=267346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=267346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=267346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}