{"id":276781,"date":"2025-11-11T17:46:07","date_gmt":"2025-11-11T17:46:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/276781\/"},"modified":"2025-11-11T17:46:07","modified_gmt":"2025-11-11T17:46:07","slug":"apple-is-now-selling-a-150-sling-for-your-iphone-made-by-the-same-designer-who-created-steve-jobs-iconic-black-turtleneck","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/276781\/","title":{"rendered":"Apple is now selling a $150 sling for your iPhone made by the same designer who created Steve Jobs’ iconic black turtleneck"},"content":{"rendered":"

Apple<\/a> made a surprising announcement Tuesday morning: It\u2019s decided to partner with Japanese fashion house ISSEY MIYAKE<\/a> to launch the iPhone Pocket, a limited-edition accessory that carries the creative vision of design director Yoshiyuki Miyamae<\/a>, who helmed the label\u2019s womenswear line from 2011 to 2019. The collaboration marks a return to a relationship between the two companies that stretches back decades, when the design house\u2019s founder Issey Miyake created the black mock turtlenecks<\/a> that became synonymous with late Apple co-founder Steve Jobs.\u200b<\/p>\n

The iPhone Pocket<\/a>, launching Friday, November 14, features what Apple and ISSEY MIYAKE describe as a \u201csingular 3D-knitted construction\u201d inspired by the concept of \u201ca piece of cloth.\u201d The stretchy, ribbed accessory fully encloses an iPhone while allowing users to glimpse their screen through its open textile when stretched. It can be worn handheld, tied to bags, or worn directly on the body, expanding to fit phones, AirPods, and other everyday items.\u200b<\/p>\n

The design draws on A-POC (A Piece of Cloth), an innovative manufacturing system established by Issey Miyake in 1998 that produces garments from a single 3D-knit piece of fabric. Miyamae<\/a>, who now leads A-POC ABLE ISSEY MIYAKE, a brand launched in 2021 that operates outside traditional seasonal fashion constraints, said the iPhone Pocket explores \u201cthe concept of \u2018the joy of wearing iPhone in your own way.’\u201d<\/p>\n

\"AThe iPhone Pocket comes in two lengths and multiple colors: eight colors for the short version, and three for the long one<\/p>\n

Apple<\/p>\n

\u201cThe design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,\u201d Miyamae said in Apple\u2019s announcement. \u201cThe simplicity of its design echoes what we practice at ISSEY MIYAKE \u2014 the idea of leaving things less defined to allow for possibilities and personal interpretation.\u201d\u200b<\/p>\n

The accessory comes in two versions. The short strap design retails for $149.95 and is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap design, priced at $229.95, comes in sapphire, cinnamon, and black. Both designs are crafted in Japan and are compatible with any iPhone model.\u200b Molly Anderson, Apple\u2019s VP of industrial design, said the \u201ccolor palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors.\u200b<\/p>\n

The history between Apple, Issey Miyake, and Steve Jobs<\/p>\n

The collaboration carries particular resonance given the historical connection between Jobs and Issey Miyake. In the 1980s, Jobs visited Sony<\/a> and admired the company uniforms that Miyake had designed\u2014a taupe nylon jacket with removable sleeves that could convert into a vest. Jobs approached Miyake to create a similar vest for Apple employees<\/a>, but the idea was \u201cbooed off the stage\u201d when he presented it to staff.\u200b<\/p>\n

However, the interaction sparked a friendship between the two men. \u201cSo I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them,\u201d Jobs told his biographer Walter Isaacson<\/a>, adding it was enough to last him the rest of his life. Those black mock turtlenecks, paired with Levi\u2019s 501 jeans, became Jobs\u2019 personal uniform and helped make him one the world\u2019s most recognizable CEOs.\u200b<\/p>\n

Issey Miyake, born in Hiroshima in 1938, founded the Miyake Design Studio<\/a> in 1970 after studying graphic design at Tama Art University and training in Paris with designers Guy Laroche and Hubert de Givenchy. He became known for technology-driven clothing designs and pioneered the pleating technique that became his signature, launching the Pleats Please line in 1993. Miyake stepped back<\/a> from designing the main ISSEY MIYAKE collections in 1999 to focus on research, eventually establishing the Miyake Issey Foundation in 2004 to support next-generation creatives. Miyake died in August 2022 at age 84 after battling liver cancer.\u200b<\/p>\n

\u200bFor this story,\u00a0Fortune\u00a0used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple made a surprising announcement Tuesday morning: It\u2019s decided to partner with Japanese fashion house ISSEY MIYAKE to…\n","protected":false},"author":2,"featured_media":276782,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,16357,49,48,61640,53756,1187,1821,2454,27113,45756,61],"class_list":["post-276781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-apple-iphone","tag-ca","tag-canada","tag-clothing-and-apparel","tag-designers","tag-fashion","tag-fortune-intelligence","tag-japan","tag-product-design","tag-steve-jobs","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/276781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=276781"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/276781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/276782"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=276781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=276781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=276781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}