Topline<\/p>\n
Apple unveiled a new crossbody knit iPhone pouch Tuesday, raising eyebrows among consumers for its steep price tag\u2014between $150 and $230 depending on strap size\u2014though the product was made in collaboration with Issey Miyake, the Japanese designer brand also behind Steve Jobs\u2019 signature turtlenecks.<\/p>\n
Some consumers criticized the high price tag. (Photo by Costfoto\/NurPhoto via Getty Images)<\/p>\n
NurPhoto via Getty ImagesKey Facts<\/p>\n
Apple announced<\/a> Tuesday the iPhone Pocket will launch Friday, with the knit pouch available in a short strap design spanning eight colors for $149.95 and a long strap design, made in three colors, for $229.95.<\/p>\n The product was inspired by Issey Miyake\u2019s concept<\/a> of \u201ca piece of cloth,\u201d through which clothes are cut from a large, pre-sewn tube of fabric, which creates a uniform look and minimizes waste.<\/p>\n Apple said the product was \u201cborn from the idea of creating an additional pocket,\u201d stating it can be worn cross-body, handheld or tied onto bags, and that the pouch fits any iPhone model.<\/p>\n The pouch will only be available for a limited release and will only be available in a handful of Apple stores worldwide and on the company\u2019s online store.<\/p>\n Some consumers drew comparisons between the iPhone Pocket and the iPod Socks, a similar knit pouch Apple unveiled in 2004, though it was sold at a much cheaper<\/a> price of $29 for a pack of six.<\/p>\n Chief Critics<\/p>\n Some consumers criticized the high price tag and compared the product unfavorably to the iPod Socks. Marques Brownlee, a technology review YouTuber whose channel has 20 million subscribers, tweeted<\/a> the product \u201cfeels like a litmus test for people who will buy\/defend anything Apple releases,\u201d criticizing the high price. Many of the top comments under a post on the r\/Apple subreddit<\/a> were similarly critical. \u201cThought this was a parody,\u201d one user wrote, with another replying they \u201cfully expected this to link to an Onion article.\u201d Another mocked the steep price tag: \u201cOnly $150 for a piece of cloth? thats [sic] a bargain.\u201d Tech publication The Verge<\/a> criticized the product as a \u201cpretentious\u201d version of the iPod Socks, noting former Apple CEO Steve Jobs \u201chad the good sense to mock the $29 iPod Socks as \u2018a revolutionary new product\u2019\u201d when he announced its launch in 2004. At the iPod Socks launch, Jobs poked fun at the product and joked it would \u201ckeep your iPod warm on cold days\u201d to laughter from the audience.<\/p>\n Read More<\/p>\n","protected":false},"excerpt":{"rendered":"Topline Apple unveiled a new crossbody knit iPhone pouch Tuesday, raising eyebrows among consumers for its steep price…\n","protected":false},"author":2,"featured_media":277100,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,49,48,1575,126594,106199,126595,45756,61],"class_list":{"0":"post-277099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-ca","10":"tag-canada","11":"tag-iphone","12":"tag-iphone-pocket","13":"tag-issey-miyake","14":"tag-miyake","15":"tag-steve-jobs","16":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/277099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=277099"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/277099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/277100"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=277099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=277099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=277099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}