{"id":277251,"date":"2025-11-11T22:48:11","date_gmt":"2025-11-11T22:48:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/277251\/"},"modified":"2025-11-11T22:48:11","modified_gmt":"2025-11-11T22:48:11","slug":"ford-ceo-says-a-shocking-discovery-after-taking-apart-rival-tesla-and-chinese-evs-led-to-a-brutal-business-decision","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/277251\/","title":{"rendered":"Ford CEO says a ‘shocking’ discovery after taking apart rival Tesla and Chinese EVs led to a ‘brutal’ business decision"},"content":{"rendered":"

Ford CEO Jim Farley said he was struck by a \u201cshocking\u201d discovery when digging into competitors\u2019 vehicles, and it spurred him into taking action that would help the legacy carmaker compete with the likes of Tesla<\/a> and Chinese upstarts.<\/p>\n

When taking apart competitors\u2019 vehicles, as is standard practice in the automobile industry, Farley said the company found Ford\u2019s Mustang Mach-E had about 1.6 km, or nearly a mile, more wiring than a Tesla Model 3. When it took apart vehicles from its Chinese competitors, the findings were similarly surprising.<\/p>\n

\u201cI was very humbled when we took apart the first Model 3 Tesla and started to take apart the Chinese vehicles. When we took them apart, it was shocking what we found,\u201d Farley said on an upcoming episode of the Office Hours: Business Edition podcast<\/a>, first reported on by Business Insider<\/a>.\u00a0<\/p>\n

Farley said the revelatory findings convinced the company to make a change. The legacy carmaker, known for ushering in the age of the automobile with its Model T, first launched in 1908, has struggled to compete in recent years, especially with the pace of innovation in electric vehicles being led by Chinese automakers.<\/p>\n

In 2022, the CEO created a new division called Model E, in part to help Ford innovate on electric vehicles. The division lost<\/a> more than $5 billion in 2024, but Farley noted on the podcast he knew diving into EV innovation was going to be \u201cbrutal business-wise.\u201d\u00a0<\/p>\n

\u201cMy ethos is, take on the hardest problems as fast as you can and do it sometimes in public because you\u2019ll solve them quicker that way,\u201d Farley said, emphasizing the need for shareholders to have insight into Ford\u2019s EV operations.<\/p>\n

Still, EV sales in the U.S. have jumped in 2025, partly as consumers looked to buy before the federal EV tax credit expired at the end of September. While EV sales hit an all-time-high in the third quarter, according to Cox Automotive<\/a>, Farley said on Ford\u2019s third-quarter earnings call last month that EVs will only make up 5%<\/a> of the U.S. car market in the near term.\u00a0<\/p>\n

Farley is also sounding the alarm about Chinese competitors. Last week, Farley told CBS Sunday Morning Chinese car companies pose an \u201cexistential threat\u201d and have the capacity to take over the North American market and put homegrown automakers out of business.<\/p>\n

Still, Ford has doubled down on its EV investments. In August, the company said it would pour $5 billion into EV production<\/a> by changing up its manufacturing process and also revamping its Kentucky plant that produces its F-Series Super Duty trucks. The plan is reportedly to create a $30,000 electric pickup truck for the average person anticipated to be released in 2027.\u00a0<\/p>\n

\u201cWe can\u2019t walk away from EVs, not just for the US, but if we want to be a global company, I\u2019m not going to just cede that to the Chinese,\u201d Farley said on the podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"Ford CEO Jim Farley said he was struck by a \u201cshocking\u201d discovery when digging into competitors\u2019 vehicles, and…\n","protected":false},"author":2,"featured_media":277252,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[5806,45,49,48,2926,95,8986,10227,9609,61],"class_list":{"0":"post-277251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-asia","9":"tag-business","10":"tag-ca","11":"tag-canada","12":"tag-chief-executive-officer-ceo","13":"tag-china","14":"tag-electric-vehicles","15":"tag-ford-motor","16":"tag-fortune-500","17":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/277251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=277251"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/277251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/277252"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=277251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=277251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=277251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}