And the popular tech YouTuber Marques Brownlee said<\/a> it was a “litmus test” for fans who “buy or defend anything Apple releases”.<\/p>\n In a press release, Apple said the brightly-coloured accessory was part of a limited edition range created in collaboration with the Japanese fashion label Issey Miyake.<\/p>\n The late fashion designer previously worked with the tech firm to create the black turtleneck jumpers famously worn by the company’s co-founder Steve Jobs.<\/p>\n Apple said the product had been inspired by “a piece of cloth”, and its concept came from “the idea of creating an additional pocket”.<\/p>\n The bag’s short strap design will be available in eight colours, and the long strap in three colours.<\/p>\n ‘Limits of loyalty’<\/p>\n The announcement drew criticism on social media, with many suggesting it showed Apple fans would “pay for anything”.<\/p>\n The bag’s open top and sock-like structure also caught flak, with one X user saying: “no zip, no structure and considering how many thefts of iPhones there are these days… no security?”<\/p>\n And some even posted tongue-in-cheek pictures of the actor Sasha Baron Cohen as the fictional character Borat, suggesting the product bore similarity to his bright green mankini.<\/p>\n But others came to its defence, pointing out the price could be because of the collaboration with Issey Miyake, calling it “a nod to the history of Apple”.<\/p>\n Social media consultant and analyst Matt Navara told the BBC the price tag looked to be less about “function” but more about “form, branding and exclusivity”.<\/p>\n “This kind of pricing is not new in the world of luxury fashion or designer collabs,” he said.<\/p>\n “But for most consumers, it feels like Apple is testing the limits of brand loyalty.”<\/p>\n [BBC]<\/p>\n Sign up for our Tech Decoded newsletter<\/a> to follow the world’s top tech stories and trends. Outside the UK? Sign up here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple has faced a wave of online mockery following its announcement of a new carrying case for its…\n","protected":false},"author":2,"featured_media":278684,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1572,49,48,106199,127144,45756,61],"class_list":{"0":"post-278683","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-ca","10":"tag-canada","11":"tag-issey-miyake","12":"tag-marques-brownlee","13":"tag-steve-jobs","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/278683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=278683"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/278683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/278684"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=278683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=278683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=278683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"A](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/09\/a1dfdc7ecc3b682696e9c2376a7a0075.jpeg\"\/)
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