{"id":281596,"date":"2025-11-14T01:52:09","date_gmt":"2025-11-14T01:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/281596\/"},"modified":"2025-11-14T01:52:09","modified_gmt":"2025-11-14T01:52:09","slug":"nba-superstar-steph-curry-baltimore-based-under-armour-parting-ways","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/281596\/","title":{"rendered":"NBA superstar Steph Curry, Baltimore-based Under Armour parting ways"},"content":{"rendered":"<p>NBA superstar Stephen Curry and Baltimore-based Under Armour are parting ways, the company said in a press release.<\/p>\n<p>The shoe deal between Curry and Under Armour will continue through 2026. He will then enter &#8220;sneaker free agency,&#8221; according to NBA Insider Shams Charania.<\/p>\n<p>Under Armour said it is looking to restructure the company, and had planned to separate from Curry after a partnership of 13 years. the company\u00a0<\/p>\n<p>&#8220;The company estimates that its total global basketball business, including Curry Brand, will approximate $100 million to $120 million in revenue for fiscal 2026,&#8221; <a href=\"https:\/\/about.underarmour.com\/en\/stories\/press-releases\/release.25246.html\" target=\"_blank\" rel=\"nofollow noopener\">Under Armour said in a statement. <\/a>&#8220;In connection with the separation of the Curry Brand, the company does not anticipate a significant effect on its consolidated financial results or profitability.&#8221;<\/p>\n<p>Curry&#8217;s path to greatness<\/p>\n<p>Curry was drafted seventh overall by the NBA&#8217;s Golden State Warriors in 2009, and he has remained with the franchise for 16 seasons.<\/p>\n<p>He is a four-time NBA champion. two-time MVP, 11-time NBA All-Star, two-time NBA scoring champion, and has the most 3-pointers made in NBA history.<\/p>\n<p>Curry&#8217;s recent visit to Baltimore<\/p>\n<p><a href=\"https:\/\/www.cbsnews.com\/baltimore\/news\/stephen-curry-jordan-spieth-renovated-weight-room-under-armour-carver-vocational\/\" target=\"_blank\" data-invalid-url-rewritten-http=\"\" rel=\"nofollow noopener\">Curry visited Baltimore in September <\/a>with professional golf champion Jordan Spieth to help unveil the newly renovated weight room at Carver Vocational Technical High School.  <\/p>\n<p>The visit was part of the 21st annual &#8220;Armour Day,&#8221; during which Under Armour employees gave back to the brand&#8217;s home city of Baltimore.<\/p>\n<p>Under Armour partnered with the Impact Fitness Foundation on the $250,000 project by transforming the old gym into a 2,500-square-foot weight room, filled with state-of-the-art equipment.<\/p>\n<p>&#8220;You can tell just literally having this space where they can look forward to something every day, it matters,&#8221; said Curry, a four-time NBA champion for the Golden State Warriors.<\/p>\n<p>The purpose of &#8220;Armour Day&#8221; is to empower young athletes to reach their full potential. Meanwhile, meeting Curry and Spieth showed them what&#8217;s possible if they stay dedicated.<\/p>\n<p>&#8220;One interaction, one smile, one handshake, one picture, whatever it is, could keep a kid motivated in the sense of them understanding that they&#8217;re good enough, that they&#8217;re talented,&#8221; Curry said.<\/p>\n<p>\n        More from CBS News\n      <\/p>\n","protected":false},"excerpt":{"rendered":"NBA superstar Stephen Curry and Baltimore-based Under Armour are parting ways, the company said in a press release.&hellip;\n","protected":false},"author":2,"featured_media":281597,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[49,48,459,82],"class_list":{"0":"post-281596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-ca","9":"tag-canada","10":"tag-nba","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/281596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=281596"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/281596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/281597"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=281596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=281596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=281596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}