{"id":284619,"date":"2025-11-15T11:50:12","date_gmt":"2025-11-15T11:50:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/284619\/"},"modified":"2025-11-15T11:50:12","modified_gmt":"2025-11-15T11:50:12","slug":"el-departamento-clads-hoff-madrid-flagship-inpink-marble","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/284619\/","title":{"rendered":"el departamento clads HOFF madrid flagship inpink marble"},"content":{"rendered":"

El Departamento Reinterprets Madrid\u2019s Historic Promenade<\/p>\n

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El Departamento<\/a>, led by Marina Mart\u00edn and Alberto Eltini, designs HOFF\u2019s new flagship store on Vel\u00e1zquez Street in Madrid<\/a>, drawing from the avenue\u2019s 19th-century origins as a planned promenade comparable to the Champs-\u00c9lys\u00e9es. Conceived during the city\u2019s Ensanche expansion, the boulevard was intended as a space for strolling and social encounters. This historical reference becomes the basis for a contemporary interior<\/a> architecture that translates the idea of the civic promenade into a 600 sqm retail<\/a> environment.<\/p>\n

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El Departamento organizes the store as a series of connected spatial atmospheres, each tied to varying degrees of activity and program. The entrance opens into the SNEAKS caf\u00e9, defined by pink olivillo marble<\/a> and hand-crafted clay tiles<\/a> selected for their material depth and chromatic warmth. The caf\u00e9<\/a> can be reconfigured to accommodate events or music sessions, reflecting the project\u2019s emphasis on adaptable layouts.<\/p>\n

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all images by Javier Bravo<\/a><\/p>\n

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a sequence of Artisanal Display Systems shapes HOFF\u2019s flagship<\/p>\n

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At the center of the store, creative studio<\/a> El Departamento organizes The Stage area, displaying HOFF\u2019s collections on three elongated travertine shelves. A custom terrazzo flooring, designed specifically for the brand, establishes a visual and chromatic continuity throughout the interior. Adjustable lighting calibrates the ambience in response to natural light and program requirements. Sculptural works by Sara Regal, Casa Antill\u00f3n, and Elisabeth Blumen introduce additional layers of material and spatial dialogue.<\/p>\n

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Beyond this zone, The Sneaker Lab functions as a workshop dedicated to restoration and customization, foregrounding craft and product care. The Gallery, conceived as a contemporary amphitheater, integrates a sculptural piece made of wicker and metal produced by artisans from Alicante. On the upper level, The Work\u2013Shop provides a multipurpose space for cultural programming, while a mirrored wall leads to The Attic, a private, apartment-like setting for meetings and smaller gatherings.<\/p>\n

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HOFF\u2019s Vel\u00e1zquez flagship reinterprets the 19th-century boulevard as a contemporary retail space<\/p>\n

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El Departamento Uses Material Contrast to Define Interior Zones<\/p>\n

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Materiality forms a key structural and experiential framework for the project. Natural lime mortar, local stone, and solid wood establish a connection to traditional craftsmanship, while stainless steel components and technical lighting introduce a more contemporary dimension. Together, these materials create a balanced palette that allows each zone to maintain its own identity within a coherent overall system.<\/p>\n

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With the Vel\u00e1zquez flagship, HOFF presents a retail model that integrates hospitality, cultural activity, and product display. For El Departamento, the project extends an ongoing exploration of design\u2019s relationship to the urban context and its capacity to shape daily experience.<\/p>\n

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the store layout follows a sequence of connected spatial atmospheres<\/p>\n

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natural lime mortar, local stone, and solid wood connect the store to traditional craftsmanship<\/p>\n

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custom terrazzo flooring unifies the store\u2019s chromatic identity<\/p>\n

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stainless steel and technical lighting introduce contemporary architectural elements<\/p>\n","protected":false},"excerpt":{"rendered":"El Departamento Reinterprets Madrid\u2019s Historic Promenade \u00a0 El Departamento, led by Marina Mart\u00edn and Alberto Eltini, designs HOFF\u2019s…\n","protected":false},"author":2,"featured_media":284620,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[3866,76,354,355,49,48,31392,356,129286,75,50831,17093,7539],"class_list":{"0":"post-284619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-architecture-in-spain","9":"tag-arts","10":"tag-arts-and-design","11":"tag-artsanddesign","12":"tag-ca","13":"tag-canada","14":"tag-ceramic-art-and-design","15":"tag-design","16":"tag-el-departamento","17":"tag-entertainment","18":"tag-interiors","19":"tag-marble-and-stone-design","20":"tag-retail-interiors"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/284619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=284619"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/284619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/284620"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=284619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=284619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=284619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}