their first sponsorship deal with Jim Beam<\/a>, one of the core elements on the sponsorship side is inking a deal for a title sponsor. Epp made it clear that Cadillac F1 would be focused on that, as well as other key sponsors, but don\u2019t expect the name to change on the car.<\/p>\n\u201cWe’re going after primary relationships,\u201d Epps said of approaching sponsors. \u201cThe name of the team for the foreseeable future will be the Cadillac Formula 1 team, not necessarily a brand in front of that. That’s been a decision we made last summer, and we were really committed to it. However, as we entered the partnership market, Willem and his team have really found a lot of interest in what we’re doing. The brands are interested in what we’re doing, but they’re also careful to say, \u2018What does this mean for us?\u2019 So, I think in some ways, Cadillac really gives us a really great opportunity to kind of put our team forward with a trusted American luxury brand, but also allows us the opportunity to dream a little bit on what could be.\u201d<\/p>\n
The Holistic Approach For The Cadillac F1 Executive Team\u2019s Effort<\/p>\n
With the executive team fully in place, the question to ask is what the overall strategy will be. Epp outlined it holistically.<\/p>\n
\u201cIt\u2019s really a three-prong approach for us. We have two primary goals commercially. And that’s first and foremost, to build a fan base, right? We have a unique scenario at this moment in time for us, being a team based in America, and doing this for the very first time, we have a chance to build a base here,\u201d Epp said.<\/p>\n
Tyler Epp, Global Head of Commercial Strategy for Cadillac Formula 1.<\/p>\n
Cadillac Formula 1<\/p>\n
And while the team is unencumbered by having to deal with the 2025 car and season, allowing Graeme Lowdon and the team to work toward 2026, commercially, Cadillac F1 is starting from scratch. Epp is seeing that as a bit of an opportunity.<\/p>\n
\u201cThere are fantastically successful teams out there, but no other team on the grid is going to have the set of firsts that we will have over the next six months, said Epp. \u201cSome of those firsts are going to be fantastic. Some of those first are going to be regrettable. We know that going in, but what we do know is that they will be firsts. So, it’s been interesting for us, as we’ve really tried to line up our commercial strategy to take advantage of those moments, both from an emotional standpoint, but also from a commercial standpoint.\u201d<\/p>\n
According to Epp, that is tapping into the Cadillac brand as American and building out fans and partners through that lens.<\/p>\n
That\u2019s where former Twitter and TikTok exec Ahmed Iqbal comes into play. Epp sees him building out the content strategy and expertise to build out the media company behind Cadillac Formula 1. <\/p>\n
\u201cWe look at this very differently, and we look at the opportunity to create value for our partners from that lens very clearly,\u201d added Epp.<\/p>\n
According to Epp, Cadillac F1 has to create engaging content. He sees letting fans see inside to some of the moments that are generally held private. <\/p>\n
\u201cWe have to carry them with us on the journey,\u201d said Epp.. Number one, the most important thing is strategically, is building this content plan \u2013 this media company \u2013 that is strategically built to try to drive and feed a fan base. Number two, we’re bringing the best and brightest program builders who are actually going to help us drive sponsorship revenue, not by selling them assets, but by building programs that further those corporate objectives our partners have. And then lastly, we bring in this incredibly diverse of leaders, like Lauren, who can work across all of these different pieces. And all of a sudden, we’ve got this leadership team that I would put up against anybody in the sport, and gives us a real opportunity to be differentiated.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Cadillac Formula 1 has announced two key executive hires finalizing the C-Suite for the commercial side and with…\n","protected":false},"author":2,"featured_media":289567,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,78198,131116,131118,131117,48,57577,578,576,577,117098,2191,82,91539,131119,1713],"class_list":["post-289566","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-cadillac-f1","tag-cadillac-f1-executives","tag-cadillac-f1-marketing","tag-cadillac-f1-sponsorships","tag-canada","tag-dan-towriss","tag-f1","tag-formula-1","tag-formula1","tag-mark-walter","tag-sergio-perez","tag-sports","tag-twg-motorsports","tag-tyler-epp","tag-valtteri-bottas"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/289566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=289566"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/289566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/289567"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=289566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=289566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=289566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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