{"id":293088,"date":"2025-11-19T10:54:12","date_gmt":"2025-11-19T10:54:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/293088\/"},"modified":"2025-11-19T10:54:12","modified_gmt":"2025-11-19T10:54:12","slug":"lululemon-unveils-team-canadas-new-olympic-and-paralympic-uniforms-in-toronto","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/293088\/","title":{"rendered":"Lululemon unveils Team Canada\u2019s new Olympic and Paralympic uniforms in Toronto"},"content":{"rendered":"

Open this photo in gallery:<\/a><\/p>\n

Athletes model Lululemon\u2019s new Team Canada uniforms for the Milano Cortina 2026 Winter Olympics, in Toronto on Tuesday.Laura Proctor\/The Canadian Press<\/p>\n

Lululemon unveiled Team Canada\u2019s athlete kit on Tuesday morning, for the upcoming Milano Cortina 2026 Olympic and Paralympic Games. <\/p>\n

The collection \u2013 which includes looks for the opening and closing ceremonies, media appearances, travel and the winner\u2019s podium \u2013 was designed by the Canadian brand over a two-year period. <\/p>\n

The outfits were put through a number of lab tests and integrated feedback from competing athletes to address style, comfort and warmth. <\/p>\n

The colour palette spans variations of fire-engine red, iceberg green and a burgundy shade that reads closer to purple or brown. Motifs on the clothing and accessories draw heavily from the environment, with some designs incorporating a topographic map print. As expected, there are also a lot of maple leaves. <\/p>\n

At the forefront of the campaign are a number of Canadian sports ambassadors, most notably Sidney Crosby, the Pittsburgh Penguins centre and two-time gold medal winner for Canada\u2019s men\u2019s hockey team. <\/p>\n

Open this photo in gallery:<\/a><\/p>\n

Athletes model Lululemon\u2019s new Team Canada uniforms for the Milano Cortina 2026 Winter Olympics, in Toronto on Tuesday.Laura Proctor\/The Canadian Press<\/p>\n

Lululemon has also made efforts to champion Paralympics <\/a>competitors, with Jon Thurston<\/a> of Canada\u2019s wheelchair curling team and multi-sport athlete Christina Picton<\/a> serving as models during the kit\u2019s unveiling at the brand\u2019s flagship Toronto store. <\/p>\n

That consideration of inclusivity and representation extends to the athletic kit\u2019s design, which incorporates elements like abrasion-resistant fabrics, braille and magnetic zippers. There are also seated-fit styles \u2013 a result of feedback from Para athletes. <\/p>\n

\u201cIt has been incredible to see the athlete kit continue to evolve thanks to Lululemon\u2019s commitment to working directly with athletes through every step of the process to understand their needs,\u201d said Karen O\u2019Neill, CEO of the Canadian Paralympic Committee, in a press release for the launch. \u201cThis has resulted in our most inclusive and adaptive kit yet.\u201d<\/p>\n

Standout pieces include a quilted wrap vest featuring a large maple leaf \u2013 a convertible goose-down garment meant to be worn over clothes. It can act as a vest, scarf or waist covering depending on its styling (the drawcord also allows the whole thing to be converted into a pillow, in case the athletes are in need of some extra rest). <\/p>\n

Lululemon is outfitting Canada\u2019s Olympic Winter athletes in dark reds and cool greens and a new pattern inspired by Canada\u2019s geography. The Vancouver-based clothing retailer has revealed a collection of puffy parkas, snow pants, hats and scarves that convey patriotic cheer with Maple Leafs maple leaves and a swirling print that\u2019s actually a topographical map of the country.<\/p>\n

The Canadian Press<\/p>\n

The closing ceremony\u2019s matching green jacket and pants set is also likely to create conversation. While the outfit is arguably the most wearable of the kit for non-athletes, the colour choice and bare-bones design aren\u2019t immediately identifiable as Canadian \u2013 an odd choice for Olympic gear. <\/p>\n

This is the third Olympic Games<\/a> for which Lululemon has designed Team Canada\u2019s official gear, part of a multiyear partnership between the brand and the country\u2019s Olympic and Paralympic committees. <\/p>\n

The Milano Cortina 2026 Olympic Games run Feb. 6-22 with the Paralympics following March 6-15. <\/p>\n","protected":false},"excerpt":{"rendered":"Open this photo in gallery: Athletes model Lululemon\u2019s new Team Canada uniforms for the Milano Cortina 2026 Winter…\n","protected":false},"author":2,"featured_media":293089,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,2922,41,39,42,40],"class_list":{"0":"post-293088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-news","10":"tag-noastack","11":"tag-top-news","12":"tag-top-stories","13":"tag-topnews","14":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/293088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=293088"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/293088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/293089"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=293088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=293088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=293088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}