{"id":293406,"date":"2025-11-19T14:19:09","date_gmt":"2025-11-19T14:19:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/293406\/"},"modified":"2025-11-19T14:19:09","modified_gmt":"2025-11-19T14:19:09","slug":"dale-earnhardt-jr-suggests-new-tagline-for-nascar-credits-kevin-harvick","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/293406\/","title":{"rendered":"Dale Earnhardt Jr. suggests new tagline for NASCAR, credits Kevin Harvick"},"content":{"rendered":"

Adam Stern of Sports Business Journal<\/a> reported in September that NASCAR<\/a> had developed a back-to-roots marketing campaign with the tagline \u201cHell Yeah.\u201d NASCAR chief brand officer Tim Clark later said that no official tagline has been finalized. <\/p>\n

If NASCAR is still open to ideas, Dale Earnhardt Jr. has one. Inspired by Kevin Harvick, Earnhardt pitched \u201cWe Race\u201d to be the new tagline. Earnhardt transitioned into the tagline discussion when talking about JR Motorsports fielding an entry in the 2026 Daytona 500, and the motivation behind that. <\/p>\n

\u201cHe said that, he goes, \u2018We race.\u2019 He was talking about the sport. That\u2019s the tagline that I think they should use,\u201d Earnhardt said on Monday\u2019s Dale Jr. Download<\/a>. \u201cRemember the \u2018Hell Yeah\u2019 campaign? \u2026 When I saw it, I was thinking, \u2018Man, this is gonna be our next Daytona Day. We\u2019re gonna have this Hell Yeah campaign, commercials and all this stuff leading up to the Daytona 500.\u2019 A lot of people weren\u2019t really that excited about it. <\/p>\n

\u201c\u2026 Kevin Harvick was on his show, and he was talking about the sport, and he said, \u2018We race.\u2019 And I thought, and a lot of other people commented as well, there\u2019s your tagline. And Kelley [Earnhardt Miller] says that \u2014 we race, we\u2019re racers, we wanna race.\u201d<\/p>\n

Dale Earnhardt Jr. pitches simple tagline to NASCAR<\/p>\n

Harvick said it first, last month on an episode of his \u201cHappy Hour\u201d podcast. During a discussion about the playoff format, Harvick pushed back on co-host Mamba Smith comparing NASCAR to other sports and said, \u2018We Race, we\u2019re racing.\u201d<\/p>\n

Now, Earnhardt wants NASCAR to run with those two words which carry so much weight. \u201cWe Race\u201d has always been the mentality in the Earnhardt family. <\/p>\n

\u201cThat mentality has always been the leading mindset when you look at the books, when you look at the money spent,\u201d Earnhardt said. \u201cEverybody\u2019s always said you wanna make a small fortune in racing, start with a large one. I mean, my dad made money as a driver but as an owner in this sport, I don\u2019t know that you looked at it and went, \u2018I\u2019m gonna profit here.\u2019 When he ran his own cars, drove his own Busch cars, those were passion projects. He\u2019s gonna spend $80,000 and race for $20,000. <\/p>\n

\u201cThat\u2019s how it was, and you were lucky back then to find the funding and the partnerships and sponsors that could make up for the deficit. That has all gone away. Corporate America has withdrawn a little bit some of their financial support compared to years ago, so it\u2019s much harder for teams to find a way to cover that deficit. But we race, we wanna go because we wanna race.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Adam Stern of Sports Business Journal reported in September that NASCAR had developed a back-to-roots marketing campaign with…\n","protected":false},"author":2,"featured_media":293407,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":{"0":"post-293406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-ca","9":"tag-canada","10":"tag-nascar","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/293406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=293406"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/293406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/293407"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=293406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=293406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=293406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}