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<\/p>\nAfter captivating millions of fans last season, TikTok, Major League Soccer (MLS), and MLS Season Pass on Apple TV are bringing back \u2018Player Spotlight: Messi\u2019 \u2014 a special live stream experience offering fans an all-Messi match view exclusively on TikTok LIVE.<\/p>\n
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Kicking off Saturday, August 2 at 7:10p ET, Player Spotlight: Messi returns for four select matches this season, starting with Inter Miami CF vs. Necaxa in the opening round of Leagues Cup, the official Concacaf-sanctioned tournament featuring clubs from Major League Soccer and LIGA MX. Fans around the world can tune in on the @MLS TikTok account, with simultaneous streams on @InterMiamiCF and @AppleTV.<\/p>\n
The Player Spotlight stream features a dedicated camera focused on Lionel Messi throughout the match, delivering a unique, player-first viewing experience that brings fans closer to every moment of Messi magic.<\/p>\n
Last season\u2019s debut of Player Spotlight: Messi during Inter Miami CF\u2019s playoff opener drew more than 6.4 million live views across @MLS and @InterMiamiCF, setting the record for the largest live audience for a U.S. sports event on TikTok.<\/p>\n
\u201cAfter the overwhelming success of Player Spotlight: Messi, which delivered our biggest-ever live U.S. sports audience on TikTok, we knew we had to bring it back,\u201d says Rollo Goldstaub, Global Head of Sports Partnerships at TikTok. \u201cThis is about giving fans a front-row seat to greatness, in real time, only on TikTok. We\u2019re excited to continue collaborating with MLS and Apple to create fan-first experiences that bring our community closer to the athletes they love.\u201d<\/p>\n
\u201cThe Player Spotlight: Messi is an excellent example of how Major League Soccer is pushing the boundaries of how fans experience the game,\u201d says Seth Bacon, Executive Vice President, Media, Major League Soccer. \u201cWith this collaboration, we\u2019re bringing fans even closer to one of the greatest players of all time \u2014 in a way that\u2019s dynamic, immersive, and made for the next generation of fans. We\u2019re proud to keep innovating with partners like Apple and TikTok to create unforgettable moments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"After captivating millions of fans last season, TikTok, Major League Soccer (MLS), and MLS Season Pass on Apple…\n","protected":false},"author":2,"featured_media":29705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82],"class_list":["post-29704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/29704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=29704"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/29704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/29705"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=29704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=29704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=29704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}