{"id":308240,"date":"2025-11-26T14:09:09","date_gmt":"2025-11-26T14:09:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/308240\/"},"modified":"2025-11-26T14:09:09","modified_gmt":"2025-11-26T14:09:09","slug":"toni-breidinger-links-with-uber-to-promote-major-new-feature-motorsport-sports","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/308240\/","title":{"rendered":"Toni Breidinger links with Uber to promote major new feature – Motorsport – Sports"},"content":{"rendered":"

NASCAR driver and model Toni Breidinger has partnered with Uber after completing her first full-time season in the Craftsman Truck Series.<\/p>\n

Breidinger, 26, was the only woman to drive a full-time NASCAR<\/a> schedule last year, after being given a regular seat by TRICON. She finished 23rd in the standings, but has ambitious plans moving forward and has been linked with a move to Kaulig Racing<\/a>.<\/p>\n

Though her 2026 season plans are unconfirmed<\/a>, Breidinger has begun the offseason by partnering with Uber and will serve as a spokesperson for the company and its new ‘Women Preferences’ initiative. This feature allows women to request female drivers for their trip, providing confidence and comfort if desired.<\/p>\n

Uber has trialed the initiative in Los Angeles, San Francisco, and Detroit, and will now roll out the feature in 26 cities across the United States. The initiative has been highly requested, and could expand further if demand outweighs supply.<\/p>\n

In an interview with Racing America on SI<\/a>, Breidiner said: “I am so excited about the new feature, I\u2019ve been waiting for it forever. I still Uber all the time, but when I was younger, especially in high school, I would get nervous sometimes, and I feel like this is such an empowering feature.”<\/p>\n

Breidinger has been able to attract numerous sponsors since joining NASCAR, and the motorsports driver boasts 2.5 million followers on Instagram. While also working as a model, Breidinger operates in a male-dominated environment when behind the wheel.<\/p>\n

“[This partnership] means the world to me,” Breidinger added. “It\u2019s not an easy journey to be a female in NASCAR.<\/p>\n

“So, to have Uber\u2019s support is meaningful to me, especially because when they\u2019re supporting me, they\u2019re not just supporting my career and my journey, they\u2019re supporting female athletes all around. So, it\u2019s really empowering and special.”<\/p>\n

Breidinger’s association with Uber is the latest in a long line of sponsorship deals, after being contacted by Raising Cane\u2019s, Sunoco, Victoria\u2019s Secret, Dave & Buster\u2019s, CELSIUS, Coach, and 818 Tequila in the past. However, Breidinger believes that Uber is the biggest deal yet.<\/p>\n

“I\u2019ve been on this journey a long time, and to gain the support of Uber and so many amazing companies that I\u2019ve worked with over the past few years is, yeah, just very validating,” she said. “It makes the hard work feel like it\u2019s all been worth it, and also very empowering that they believe in me and want to help me pursue my dreams.”<\/p>\n

Breidinger is yet to announce whether she will return full-time in 2026, and hasn’t confirmed whether she will remain with TRICON. Other teams have reportedly shown interest, but Kaulig Racing plans to field five trucks next year.<\/p>\n","protected":false},"excerpt":{"rendered":"NASCAR driver and model Toni Breidinger has partnered with Uber after completing her first full-time season in the…\n","protected":false},"author":2,"featured_media":308241,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,718,2332,634,82,30677,33535,4124],"class_list":["post-308240","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-craftsman-truck-series","tag-motorsport-section","tag-nascar","tag-sports","tag-sports-section","tag-toni-breidinger","tag-uber"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/308240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=308240"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/308240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/308241"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=308240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=308240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=308240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}