{"id":309733,"date":"2025-11-27T06:59:11","date_gmt":"2025-11-27T06:59:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/309733\/"},"modified":"2025-11-27T06:59:11","modified_gmt":"2025-11-27T06:59:11","slug":"nba-wnba-stars-drive-carmax-spots-11-28-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/309733\/","title":{"rendered":"NBA, WNBA Stars ‘Drive’ CarMax Spots 11\/28\/2025"},"content":{"rendered":"

<\/p>\n

Carmax, a huge retailer of used cars
\nand the official auto retailer of the NBA and WNBA, continues to showcase pros.<\/p>\n

Its latest campaign, the next entry in its\u00a0\u201cWanna Drive?\u201d\u00a0push, snagged\u00a0multi-year
\npartnerships with basketball stars Paige Bueckers and Donovan Mitchell. The spots show the players off the court, noting how CarMax lets customer buy or sell on their own terms. Bueckers shops online
\nwith help from CarMax\u2019s AI-powered virtual assistant Skye, while Mitchell sells his car \u201cSpida style\u201d by scheduling a convenient at-home pickup.<\/p>\n

Spots by 72andSunny LA run
\nacross linear sports, including ABC, CBS, ESPN, as well as Amazon Prime and Peacock. Social counts YouTube, Meta and TikTok.\u00a0Ads are\u00a0here<\/a> and here<\/a>.<\/p>\n

advertisement<\/p>\n

advertisement<\/p>\n

Paige Bueckers said: \u201cI\u2019ve always admired how CarMax celebrates WNBA athletes and ensures our personalities shine through
\ntheir ads. I loved that this campaign both celebrated my new life in Texas and showed how CarMax\u2019s technology and flexible options make buying a car so easy.\u201d<\/p>\n

In addition to its
\nsupport of women’s sports,\u00a0CarMax serves as a presenting partner of Amazon\u2019s new show “NBA on Prime Pregame.” As of October, Carmax had 259 locations in the U.S.<\/p>\n

Sarah Lane, CMO,
\nCarMax, added: \u201cJust as these incredible athletes lead on the court with skill and confidence, CarMax is proud to deliver the most customer-centric car buying and selling experience in the
\nindustry. Together, we want to show what it looks like to drive the game, and put the customer in control.\u201d<\/p>\n

72andSunny Los Angeles was named CarMax’s creative AOR in April. The agency’s
\nwork includes\u00a0Adobe, Barbie, United Airlines and Venmo.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Carmax, a huge retailer of used cars and the official auto retailer of the NBA and WNBA, continues…\n","protected":false},"author":2,"featured_media":309734,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[629],"tags":[49,48,138420,82,138418,138419,630],"class_list":["post-309733","post","type-post","status-publish","format-standard","has-post-thumbnail","category-wnba","tag-ca","tag-canada","tag-putting-customers-in-control-11-28-2025","tag-sports","tag-spots-by-72andsunny-la-run-across-tv","tag-streaming-and-social","tag-wnba"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/309733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=309733"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/309733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/309734"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=309733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=309733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=309733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}