{"id":319928,"date":"2025-12-02T05:59:07","date_gmt":"2025-12-02T05:59:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/319928\/"},"modified":"2025-12-02T05:59:07","modified_gmt":"2025-12-02T05:59:07","slug":"u-s-soccer-submits-bid-book-as-u-s-preps-for-travel-tourism-boost-through-upcoming-tournaments","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/319928\/","title":{"rendered":"U.S. Soccer submits bid book as U.S. preps for travel tourism boost through upcoming tournaments"},"content":{"rendered":"

The GIST: In its joint bid<\/a> for the 2031 FIFA Women\u2019s World Cup (WWC), U.S. Soccer \u2014 which plans to host alongside Mexico, Jamaica, and Costa Rica \u2014 submitted its bid book<\/a> for the tournament, with the overwhelming majority of proposed venues spanning U.S. cities.<\/p>\n

With so many sites spanning the U.S., the bid illustrates how the country is doubling down on hosting summer tournaments \u2014 and how brands can benefit from these tourneys amid a surging travel tourism market<\/a>, especially for women\u2019s sports.<\/p>\n

The economic boost: The 2031 WWC benefits from quite the tournament runway: The U.S. is already prepping to co-host the 2026 men\u2019s World Cup (WC)<\/a> and LA28. In 2026, the U.S. is hosting 75% of WC matches, which are expected to bring 1.24M international visitors<\/a>.<\/p>\n

Despite the multi-city spread, foreign fans are expected to attend two matches on average, and specific cities hosting a majority of final stage matches (NYC, Dallas, and Miami) are banking on hotel revenue surges of up to 7%.<\/p>\n

The brand ROI: The 2026 WC could reach 6B globally<\/a> and the rising contingent<\/a> of soccer-loving Americans. The tournament is also slated to have increased reach<\/a> to U.S. multicultural communities as well as those who are digitally tuned in<\/a>, signaling an opportunity for tech companies. It doesn\u2019t hurt that brands in the 2023 WWC saw boosted brand consideration<\/a> among American fans. <\/p>\n

In its bid book, U.S. Soccer predicts the 2031 WWC will attract over 4.5M fans across all four countries and generate the highest-ever viewership for a women\u2019s sports event, allowing them to haul over $4B in total revenue.<\/p>\n

Looking ahead: Even though the U.S. is sharing bids with other countries, its ability to accommodate across its billion-dollar sports stadiums means the nation is tasked with hosting the majority of matches<\/a> in both upcoming tournaments.<\/p>\n

While American and Mexican brands will benefit from the multi-year lead-up, it\u2019s a tough break that Canada wasn\u2019t consulted on the initial bid<\/a> originally pitched for 2027 \u2014 a missed opportunity considering the synergy between American and Canadian audiences. Dommage.<\/p>\n","protected":false},"excerpt":{"rendered":"The GIST: In its joint bid for the 2031 FIFA Women\u2019s World Cup (WWC), U.S. Soccer \u2014 which…\n","protected":false},"author":2,"featured_media":319929,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82],"class_list":{"0":"post-319928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soccer","8":"tag-ca","9":"tag-canada","10":"tag-soccer","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/319928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=319928"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/319928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/319929"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=319928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=319928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=319928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}