{"id":320816,"date":"2025-12-02T16:02:08","date_gmt":"2025-12-02T16:02:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/320816\/"},"modified":"2025-12-02T16:02:08","modified_gmt":"2025-12-02T16:02:08","slug":"callaway-golfs-new-brand-campaign-connects-with-consumers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/320816\/","title":{"rendered":"Callaway Golf&#8217;s new brand campaign connects with consumers"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Just weeks after <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/18\/topgolf-callaway-brands-sells-majority-stake-in-topgolf-at-11b-valuation\/\" target=\"_blank\" rel=\"nofollow noopener\">selling off Topgolf<\/a>, Callaway Golf is rolling out a new brand campaign. \u201cNothing Beats This\u201d launched today with a 60-second video and social campaign.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Callaway has rarely run brand campaigns, and this one took two years to develop. Gordon Gray, Callaway\u2019s director of brand marketing, said the company decided to move forward with a campaign now because it needed to separate itself in a competitive golf OEM market and connect on a more personal level with consumers.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cThis is very much what we\u2019ve always done,\u201d Gray said. \u201cSo we\u2019ve always talked about the enjoyment of the game and how we seek to bring these experiences to people\u2019s hands. It\u2019s really just putting a sharper point on that.\u201d<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Callaway worked with Green Creative on the campaign. Green also has worked with the USGA in the golf space, Gray said. The campaign includes an array of Callaway golfers &#8212; from tour players across both the PGA Tour and LPGA, to influencers and adaptive players, all the way to Gray\u2019s kids.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cIt connects to all of those people,\u201d Gray said. \u201cEverybody can have that experience where they turn around and go, \u2018Damn, nothing beats this,\u2019 to somebody they\u2019re playing with. So, it\u2019s just got a really nice universality to it that I think is very powerful.\u201d<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">Callaway said it would debut new creative around \u201ckey dates\u201d on the golf calendar. In recent years, the company has activated heavily around the start of the PGA Tour season at The Sentry, but with that <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/22\/pga-tour-to-begin-2026-at-sony-open-wont-play-the-sentry\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/22\/pga-tour-to-begin-2026-at-sony-open-wont-play-the-sentry\/\">event cancelled in 2026<\/a>, it likely will do so later in Q1, Gray said.<\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">\u201cIf we do this correctly, this isn\u2019t a campaign that will be updated or revised in 12 months or 18 months,\u201d said Nick McInally, Callaway\u2019s VP of global marketing. \u201cWhat we want to do is specifically establish this is who we stand for as a brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Just weeks after selling off Topgolf, Callaway Golf is rolling out a new brand campaign. \u201cNothing Beats This\u201d&hellip;\n","protected":false},"author":2,"featured_media":320817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,142469,48,622,82],"class_list":["post-320816","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-callaway-golf","tag-canada","tag-golf","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/320816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=320816"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/320816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/320817"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=320816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=320816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=320816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}