{"id":322389,"date":"2025-12-03T09:20:08","date_gmt":"2025-12-03T09:20:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/322389\/"},"modified":"2025-12-03T09:20:08","modified_gmt":"2025-12-03T09:20:08","slug":"black-friday-sales-fall-short-of-last-years-figures","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/322389\/","title":{"rendered":"Black Friday sales fall short of last year\u2019s figures"},"content":{"rendered":"<p>Despite Black Friday delivering the biggest shopping day for non-food retailers, overall spending still fell short of last year\u2019s levels.<\/p>\n<p>Research from Worldline NZ shows core retail merchants selling non-food goods processed $55.6 million in consumer spending on November 28, surpassing this year\u2019s previous peak of $49.1 million on Easter Saturday.<\/p>\n<p>However, after adjusting for merchants entering or leaving the network, Black Friday spending was 6.2 per cent lower than last year, with a 4.6 per cent decline recorded across the three-day weekend.<\/p>\n<p>Worldline NZ chief sales officer Bruce Proffit said the softer performance reflects broader spending patterns seen throughout November.<\/p>\n<p>\u201cIt appears that consumer budgets are still constrained at the end of the year,\u201d Proffit explains.<\/p>\n<p>\u201cClothing merchants experienced higher spending than last year\u2019s Black Friday over the weekend, but spending elsewhere was generally down.\u201d<\/p>\n<p>Proffit noted the continued shift in where consumers are choosing to spend.<\/p>\n<p>Across the three groups that the company tracks weekly, Worldline NZ says the pattern over the month continues to show more spending at food and liquor stores but less at hospitality providers and less amongst the general category of core retail merchants.<\/p>\n<p>\u201cMerchants will no doubt be hopeful for spending growth in the busier few weeks remaining before Christmas,\u201d concluded Proffit.<\/p>\n","protected":false},"excerpt":{"rendered":"Despite Black Friday delivering the biggest shopping day for non-food retailers, overall spending still fell short of last&hellip;\n","protected":false},"author":2,"featured_media":322390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[45,49,48,46,142889],"class_list":{"0":"post-322389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-ca","10":"tag-canada","11":"tag-economy","12":"tag-worldline-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/322389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=322389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/322389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/322390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=322389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=322389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=322389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}