Delhi, India (NewsVoir) \u2022 A Partnership Announced at Full Throttle\u2014No Humans Required \u2022 Fast Just Got Faster: Sting Energy \u00ae Enters Speed Culture with Mercedes AMG Petronas F1 Team \u2022 The landmark global partnership with Mercedes-AMG PETRONAS F1 Team begins in 2026 Sting Energy, the electrifying energy drink by PepsiCo and the Official Team Partner of Formula 1\u00ae, shifts into a new gear as it partners with the Mercedes-AMG PETRONAS F1 Team. In a first-of-its-kind moment for both Formula 1 and brand partnerships, Sting Energy and Mercedes-AMG PETRONAS F1 Team let the car deliver the news through a digital film. No podium. No script. Just a precision-tuned lap where the engine\u2019s roar sharpened into an unmistakable \u201cSTINGGGGGG.\u201d The announcement not only announces the partnership but also sets the tone for what Sting will bring to race weekends \u2013 more energy, more speed, and a deeper connection between fans and the Mercedes-AMG PETRONAS F1 Team.<\/p>\n
Soon after the video dropped, leading creators took to social media to share their reactions and excitement about the news and the way it was communicated creatively by a car.<\/p>\n
\u201cThis partnership unites performance, energy, and flavour under one banner – connecting three of PepsiCo\u2019s most iconic brands with the world\u2019s most successful Formula 1 team,” said Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo. \u201cThrough Gatorade, Sting, and Doritos, we\u2019re inside the culture of the sport, fueling both the athletes and the fans who live for the thrill of F 1. Partnering with Mercedes-AMG PETRONAS Formula 1 Team reflects our shared commitment to performance, innovation, and excellence – values that define both our organizations.\u201d Toto Wolff, Team Principal & Chief Executive Officer, Mercedes-AMG PETRONAS F1 Team, said, \u201cWelcoming a company with a portfolio as strong as PepsiCo\u2019s into our partner ecosystem is another sign of the strength of our team and our sport. As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade\u2019s expertise in sports science, Sting\u2019s youthful energy, and Doritos\u2019 cultural relevance each bring something unique. Together, they create a partnership that not only supports our team\u2019s performance but also enhances the experience for our fans around the world.\u201d Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said, \u201cWe\u2019re delighted to welcome PepsiCo to the team. Their expertise in this sector will help us deliver great experiences for our guests and fans at the track and beyond. It\u2019s a partnership that adds real value to how we operate day-to-day and how we connect with people around the world.\u201d (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.). PTI PWR<\/p>\n
(This content is sourced from a syndicated feed and is published as received. The Tribune assumes no responsibility or liability for its accuracy, completeness, or content.)<\/p>\n","protected":false},"excerpt":{"rendered":"Delhi, India (NewsVoir) \u2022 A Partnership Announced at Full Throttle\u2014No Humans Required \u2022 Fast Just Got Faster: Sting…\n","protected":false},"author":2,"featured_media":322634,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,576,577,82],"class_list":["post-322633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-ca","tag-canada","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/322633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=322633"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/322633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/322634"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=322633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=322633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=322633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}