For four seasons, Deceuninck\u2019s name has been on the kits of two squads in modern cycling: Alpecin-Deceuninck and Fenix-Deceuninck. In 2026, that presence won\u2019t disappear\u2014but it will shrink. Both teams confirmed this week that Deceuninck\u2019s tenure as a title sponsor concludes at year\u2019s end, with the company continuing in a secondary partner role moving forward.<\/p>\n
A solid ROI<\/p>\n
The adjustment comes after a run of results for the team. With Deceuninck on board, the two squads collected monuments across disciplines\u2014three straight Milan\u2013San Remos, a pair of Tours of Flanders, three Paris-Roubaix crowns, a women\u2019s Fl\u00e8che Wallonne. There were also a whopping 10 world titles spanning road, cyclocross, MTB, track, and even e-racing. Plus, 30 Grand Tour stage wins and several classification jerseys. Not bad.<\/p>\n
Mathieu van der Poel, who has been world champion on the road, \u2018cross (still is) and gravel, has certainly been a good walking, erm, riding, billboard. Same with road and \u2018cross star Puck Pieterse.<\/p>\n
Deceuninck is sticking around<\/p>\n
Team managers Philip and Christoph Roodhooft stressed that this shift isn\u2019t a break, but a change in direction. \u201cToday\u2019s message is not a farewell, it is a confirmation of a new chapter,\u201d they said, noting Deceuninck\u2019s \u201cimportant role in our development over the past four years\u201d and the personal relationship formed with CEO Francis Van Eeckhout. With the company staying in a supportive capacity, the Roodhoofts said they \u201chope to live more memorable moments together.\u201d<\/p>\n
Van Eeckhout echoed that sentiment. \u201cWe look back on the past four years with great pride,\u201d he said, calling the teams \u201chighly successful\u201d and emphasizing the bond built \u201coff the racecourse, marked by genuine mutual respect.\u201d Stepping back from the title role \u201cwas not an easy decision,\u201d he acknowledged, but remaining as a jersey partner allows Deceuninck to stay engaged as a fan as much as a backer.<\/p>\n
Obligatory CanCon mention<\/p>\n
Interestingly, there was some chatter that Canadian company Premier Tech<\/a> may step in as co-sponsor. When it was announced the Quebec-based corporation would be ceasing to sponsor Israel \u2013 Premier tech, speculation suggested it would stay in cycling at the pro level. And indeed, it did. But not (as far as it seems) with the team of van der Poel. Instead, Premier Tech is now a main sponsor of St Michel \u2013 Preference Home\u2013 Auber93<\/a>, of both the men\u2019s and women\u2019s teams. On the women\u2019s team, there are three Canucks: Alison Jackson, Simone Boilard and Clara \u00c9mond.<\/p>\n","protected":false},"excerpt":{"rendered":"For four seasons, Deceuninck\u2019s name has been on the kits of two squads in modern cycling: Alpecin-Deceuninck and…\n","protected":false},"author":2,"featured_media":71862,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[49,48,635,82],"class_list":{"0":"post-326297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-ca","9":"tag-canada","10":"tag-cycling","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/326297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=326297"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/326297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/71862"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=326297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=326297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=326297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}