{"id":326825,"date":"2025-12-05T10:25:38","date_gmt":"2025-12-05T10:25:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/326825\/"},"modified":"2025-12-05T10:25:38","modified_gmt":"2025-12-05T10:25:38","slug":"making-sense-of-the-serena-williams-comeback-rumors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/326825\/","title":{"rendered":"Making Sense of the Serena Williams Comeback Rumors"},"content":{"rendered":"<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_hvevue5rh\">Hey everyone \u2026<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_oq0phqrpj\">\u2022 Here\u2019s the latest Served podcast:<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_zmi0m69fz\">\u2022 Pity this guy didn\u2019t pick tennis (more on that below). For the Barcelona crowd, it\u2019s Lamine Yamal:\u00a0<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_88y7vf0d0\">\u2022 <a class=\"tagStyle_1mfvp8o-o_O-style_aoxits\" href=\"https:\/\/www.si.com\/college-basketball\/real-reason-1976-hoosiers-are-still-college-basketball-last-perfect-team-digital-cover\" rel=\"nofollow noopener\" target=\"_blank\">Why was Indiana the last college basketball team to go undefeated?<\/a><\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_f0svmj0qp\">\u2022 <a class=\"tagStyle_1mfvp8o-o_O-style_aoxits\" href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/25\/sportai-raises-3m-welcomes-new-chairman-investors\/?issueId=XOQKJA4WZRFNBD37CE542MGKZE\" rel=\"nofollow noopener\" target=\"_blank\">A tennis capital raise: SportsAI raised $3 million in new funding<\/a>.\u00a0<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_naj0w5910\">Onward \u2026\u00a0<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_dh3b6onxz\">Any hunch why Serena has been added (as of October) to the testing pool? <br \/>Hope you had a nice Thanksgiving, JW!<br \/>Bill<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_oufi9u8ts\">\u2022 Good catch. Upon seeing this over the weekend, I reached out to Serena Williams\u2019s camp for comment. I was not favored with the courtesy of a reply. (As a wise head once said, \u201cNo response is a response.\u201d) Then came this tweet denying a comeback.<\/p>\n<p lang=\"en\" dir=\"ltr\">Omg yall I\u2019m NOT coming back. This wildfire is crazy-<\/p>\n<p>\u2014 Serena Williams (@serenawilliams) <a href=\"https:\/\/twitter.com\/serenawilliams\/status\/1995945691609551099?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 2, 2025<\/a><\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_xl8cdlwyn\">Just to be clear: The International Tennis Integrity Agency\u2019s registered testing pool (i.e. the players who have to provide whereabouts in keeping with anti-doping protocol) is approximately 300 players, broadly the top 100 in the men and women\u2019s game, plus top doubles players and wheelchair players.\tSpeculate at your peril, but Serena\u2019s decision to include her name is \u2026 interesting. (Not that the 2028 Los Angeles Olympics is only two years away.) At a minimum, by putting herself back in the pool, she is giving herself the option to play again.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_kzq33h90r\">Related \u2026<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_e9shw40ij\">Serena Williams has been a prominent spokesperson for GLP-1 medications like Ozempic and Mounjarno. With her just recently re-entering the ITIA registered testing pool (sparking rumors of a comeback), it made me wonder if GLP-1\u2019s were ever under consideration for being classified as performance enhancing in tennis or any other competitive sports? I\u2019m sure many recreational tennis players that use these drugs feel that they are performance enhancing in their ability to more easily maintain a higher level of fitness, but would WADA or ITIA ever come to the same conclusion and consider it a competitive advantage?<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_0qjxrq03t\">Brian U., New York City<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_axy52x4hu\">\u2022 It\u2019s an interesting debate topic, no? Are GLP-1 drugs performance-enhancing? Or do they just take the athlete to a baseline level\u2014imagine corrective vision surgery\u2014in which case they likely would be permitted. This is a fluid situation, as they say. But I put this to the ITIA, and here\u2019s the response:<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_i9q9s1zzw\">\u201cIn terms of the weight loss drugs, this is something WADA is monitoring\u2014there was an article about it last weekend in the Times. Currently, the substances themselves are not on the prohibited list but on WADA\u2019s \u2018watch list\u2019 so may well be at some point depending if they feel it meets their criteria. Hope that helps.\u201d<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_3cx54hla2\">\u2022 Most of the questions were about the Hall of Fame voting. Here are some thoughts:<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_dgyao8y65\">A) Andy Roddick was kidding when he said he didn\u2019t vote for Roger Federer. And there is no indication that Federer was <a class=\"tagStyle_1mfvp8o-o_O-style_aoxits\" href=\"https:\/\/www.mlb.com\/news\/highest-vote-total-percentages-for-baseball-hall-of-fame\" rel=\"nofollow noopener\" target=\"_blank\">Jeter-ed<\/a>, i.e. there were any holdout voters.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_m42om064f\">B) Unlike baseball, the Tennis Hall of Fame does not reveal which players received how many votes.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_w5ljbo5r5\">C) I suggested that the Hall recognize the extraordinary circumstances and perhaps consider giving Federer his own day. Again, having him share the stage with one- or two-time major winners would be like inducting Mozart into the Classical Museum Hall of Fame alongside, say, Erik Satie. (\u201cBefore we get to Robert De Niro, a few words from this year\u2019s other honoree, Adrian Grenier!\u201d)\u00a0<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_83bco9hje\">The problem: We have a backlog coming. If Federer gets his own day, doesn\u2019t Serena? And Rafael Nadal? And then what happens to the Juan Mart\u00edn del Potro revote or Ash Barty or Andy Murray?<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_bjrpnjwar\">D) Mary Carillo is the perfect foil for the inevitable Federer-lovefest. This will be a fun weekend.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_glm265ace\">E) One of you wrote to me (repeatedly) about why Federer was eligible this year. The rules leave some squishiness\u2014as they perhaps should\u2014for when the clock starts ticking. Their last match? Or their last match as an effective player? There are tennis scandals. This is not one of them.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_l2unrv0wr\">F) Credit to<a class=\"tagStyle_1mfvp8o-o_O-style_aoxits\" href=\"https:\/\/www.benrothenberg.com\/\" rel=\"nofollow noopener\" target=\"_blank\"> Ben Rothenberg<\/a> for raising an interesting point: Peng Shuai would be eligible next year. What if the Hall of Fame did what so many other tennis institutions fail to do and called attention to what is, at best, a strange and disturbing set of circumstances? Yes, this would be a form of grandstanding. But also an implied acknowledgement that tennis has not forgotten her. And look at her credentials. She is the first Chinese player to reach No. 1 (in doubles in 2014), an absolute A-lister in doubles (including multiple major titles), and a top-15 singles ranking with nearly 500 wins? A pioneer figure in Chinese tennis\u2014now a major WTA market\u2014and women\u2019s sports. Putting her on the ballot would be a legit move.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_21msf0dn5\">G) The Hall of Fame marketing department deserves a raise. Not long ago, this was a little-known institution, perhaps best known for hosting a July grass-court event with, per the ranking cutoff, the softest field on the ATP Tour. Until the last decade or so, we seldom got questions about the Hall of Fame. Players were seldom asked about it. Fans rarely got exercised.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_crzvqp3jf\">Now, Hall of Fame worthiness and likelihood are major discussion topics in tennis salons (and saloons), and tennis fans debate HoF as fervently as fans in other sports.<\/p>\n<p><img class=\"base_1emrqjj-o_O-initial_fzbddc-o_O-style_1a1csmw\" alt=\"Roger Federer is set to be inducted into the Hall of Fame in August 2026.\" title=\"Roger Federer is set to be inducted into the Hall of Fame in August 2026.\"\/><\/p>\n<p>Roger Federer is set to be inducted into the Hall of Fame in August 2026. \/ Mike Frey-Imagn Images<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_7632s9upr\">Jon, you mentioned [during the U.S. Open] about the changes to the ESPN broadcast team. I\u2019m curious if you can tell us more.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_dyowsi3ns\">Eric, NY<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_ga86j5fos\">\u2022 I\u2019ve been wrestling with this. It\u2019s an open secret that there are changes afoot at ESPN, and the roster behind and in front of the camera has been jostled. I\u2019ve heard of a few additions. I\u2019ve heard of a few subtractions. The Australian Open lineup will be different from the U.S. Open lineup. But inasmuch as this is \u201cnews,\u201d someone else can break it.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_llx40ivmk\">There are some basic rules in media. Be fair. Be right. Traffic in truth. Be a human being whenever possible. After the basics, there are not really \u201crules\u201d but rather a series of judgment calls and balancing of interests.\u00a0<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_ppu4slqy1\">The balance here: I think the potential for harm and\/or embarrassment outweighs news value. We\u2019re not talking about a new Monday Night Football broadcast crew\u2014people making seven figures replaced by people making eight figures\u2014or bad behavior being covered up or a brewing scandal. This is just business decisions and a network seeking younger talent to serve a (hopefully) younger audience. We\u2019ll take a pass on the clicks and engagement and let those people affected make announcements at a time, place and manner of their choosing. Or not at all.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_zr9nuct77\">Proof that we need to pay attention and develop all players no matter rank or if they play singles or doubles\u2014two of the nicest guys and former players are now the powers behind US tennis a decade after both retired\u2014Brian Vahaly heading the USTA, Eric Butorac now the US Open tournament director. That 60th ranked player or doubles semifinalist out there right now could be running Wimbledon in 2045.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_rnabqfxdn\">Bob Richter, Green Bay<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_pif7e9ndh\">\u2022 One of the first tennis events I ever covered for Sports Illustrated? I flew to Milwaukee for a 1998 Davis Cup tie between Italy and the U.S. Italy won in a mild upset\u2014though celebrated decidedly un-mildly at the Pfister Hotel that night. And the hero was a grinder who released tension by speaking to the ball. His name? Andrea Gaudenzi.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_ztag3qxel\">It sounds like so much trite boilerplate, but all this \u201csport of a lifetime\u201d and \u201cskills that translate to life\u201d? To quote tennis lover David Foster Wallace, \u201cClich\u00e9s earned their status as clich\u00e9s because they\u2019re so obviously true.\u201d<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_7ebb0m8t4\">Maybe I\u2019m biased as a Filipino-American tennis fan. And maybe I\u2019m caught in the algorithms. But it seems like Alex Eala is the victim of numerous click-bait articles of either sponsorships with eye-popping amounts or her giving equally eye-popping amount of money to charities.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_skuqt40sh\">Sponsorship hoaxes:<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_ddgjhl6fd\">\u2022 \u201cAlex Eala signs $45 million deal with Wilson\u201d (she\u2019s with Babolat) <br \/>\u2022 \u201cEmirates Airlines offers her private jet sponsorship\u201d <br \/>\u2022 \u201cYonex gives her custom rackets engraved \u2018Philippine Icon\u2019\u201d <br \/>\u2022 Rolex, Lacoste, Adidas mega-deals that never happened<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_l1jpj2o6d\">Charity hoaxes (these are the most cynical):<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_k666bitwo\">\u2022 \u201cAlex quietly donates $10 million to children\u2019s hospital after WTA title\u201d <br \/>\u2022 \u201cEala gives P3.9 million to homeless elderly in Quezon City\u201d <br \/>\u2022 \u201cP500 million donation to typhoon victims\u201d <br \/>\u2022 \u201cTurns down endorsement money to fund underprivileged kids\u2019 tennis programs\u201d<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_bl94yvake\">My question: Is this level of fabricated \u201cfeel-good\u201d misinformation common for young players from emerging tennis nations, or is Eala an outlier? It feels uniquely Filipino in flavor\u2014the narratives always center on extreme humility, rejecting personal wealth, and \u201cgiving back\u201d in impossibly large amounts. Her genuine personality (soft-spoken, disciplined, visibly grateful in every interview) seems to make her an easy mark for these engagement-farming operations.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_gw9mnfm7x\">\u2022 I suspect that Eala is an outlier, primarily because of the engagement she generates. Here is a young, ascendant player from a sports-mad country with a population of 120 million. By dint of algorithms alone, she is bound to generate engagement and traffic.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_l12uldqjr\">This is a good example of a point we try to make periodically. Players today have opportunities that their forbears didn\u2019t. They also have to confront a host of new challenges\u2014many of them wrought by technology. Chris Evert, for one, is very eloquent on this, wondering how she would have reacted as a teenager to strangers from all over the world commenting on her game, looks, personality, clothes \u2026 and perhaps basing internet scams around her. Social media has given Eala exposure and opportunities (and wealth) well beyond what she would make as the world\u2019s No. 50-ranked player. It also comes with its perils.<\/p>\n<p class=\"tagStyle_1mfvp8o-o_O-style_mxvz7o-o_O-style_12bse5w-o_O-style_6s3kpz\" data-mm-id=\"_2y4zxvhte\">HAVE A GOOD WEEK, EVERYONE!<\/p>\n<p>More Tennis on Sports Illustrated<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Hey everyone \u2026 \u2022 Here\u2019s the latest Served podcast: \u2022 Pity this guy didn\u2019t pick tennis (more on&hellip;\n","protected":false},"author":2,"featured_media":326826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,82,593],"class_list":["post-326825","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/326825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=326825"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/326825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/326826"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=326825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=326825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=326825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}