{"id":328646,"date":"2025-12-06T10:38:16","date_gmt":"2025-12-06T10:38:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/328646\/"},"modified":"2025-12-06T10:38:16","modified_gmt":"2025-12-06T10:38:16","slug":"your-network-is-your-first-go-to-market-strategy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/328646\/","title":{"rendered":"Your network is your first go-to-market strategy"},"content":{"rendered":"<\/p>\n<p id=\"speakable-summary\" class=\"has-text-align-left wp-block-paragraph\">Alltroo co-founders Kyle Rudolph and Jon Walburg share how they transformed their pro-athlete star power into a fundraising platform that allows their community the ability to donate to a variety of organization and win high-value prizes. In this episode of Build Mode, they reveal how they leveraged their networks to disrupt the charitable giving industry, from raising half a million dollars for the NFL in their first year to learning hard lessons about scaling too fast. They discuss the pivot from $10,000 golf tournaments to $10 sweepstakes entries, building trust with both celebrities and fans, and why your network is your greatest competitive advantage.<\/p>\n<p class=\"has-text-align-left wp-block-paragraph\">New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Alltroo co-founders Kyle Rudolph and Jon Walburg share how they transformed their pro-athlete star power into a fundraising&hellip;\n","protected":false},"author":2,"featured_media":328647,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[143803,45,49,48,137,145012],"class_list":["post-328646","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-alltroo","tag-business","tag-ca","tag-canada","tag-entrepreneurship","tag-startup-battlefied"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/328646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=328646"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/328646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/328647"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=328646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=328646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=328646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}