{"id":328672,"date":"2025-12-06T11:27:12","date_gmt":"2025-12-06T11:27:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/328672\/"},"modified":"2025-12-06T11:27:12","modified_gmt":"2025-12-06T11:27:12","slug":"motorsports-michael-jordan-sues-nascar-over-unfair-business-model","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/328672\/","title":{"rendered":"Motorsports: Michael Jordan sues NASCAR over \u2018unfair\u2019 business model"},"content":{"rendered":"<p>                        <a href=\"https:\/\/servedby.flashtalking.com\/click\/7\/249648;8674159;0;209;0\/?gdpr=${GDPR}&amp;gdpr_consent=${GDPR_CONSENT_78}&amp;ft_width=300&amp;ft_height=250&amp;url=39713871\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n                        <img decoding=\"async\" border=\"0\" src=\"https:\/\/servedby.flashtalking.com\/imp\/7\/249648;8674159;205;gif;BusinessDayNetwork;ZohoBusinessdayNG300x250\/?gdpr=${GDPR}&amp;gdpr_consent=${GDPR_CONSENT_78}\"\/><\/a><\/p>\n<p>NBA legend <a href=\"https:\/\/businessday.ng\/sports\/article\/michael-jordan-sneakers-sold-for-record-8m-in-auction\/\" rel=\"nofollow noopener\" target=\"_blank\">Michael Jordan<\/a> has filed a lawsuit against the National Association for Stock Car Auto Racing (NASCAR), seeking to challenge what he describes as an unfair business model that disadvantages teams and drivers.\n<\/p>\n<p>Jordan, widely regarded as one of the greatest basketball players of all time, appeared in a North Carolina courtroom, telling the court he wants to \u201cpush NASCAR to be better\u201d through his anti-trust case against the U.S. racing giant.\n<\/p>\n<p>The 62-year-old American billionaire, who co-owns the 23XI Racing team in NASCAR\u2019s elite Cup Series, jointly filed the lawsuit with Front Row Motorsports last year after refusing to sign new NASCAR charters.\n<\/p>\n<p>Read Also: <a href=\"https:\/\/businessday.ng\/sports\/article\/michael-jordan-sneakers-sold-for-record-8m-in-auction\/\" rel=\"nofollow noopener\" target=\"_blank\">Michael Jordan sneakers sold for record $8m in auction<\/a>\n<\/p>\n<p>Jordan said he has been a NASCAR fan since childhood but felt compelled to sue because the sport\u2019s current structure leaves teams with little control.<\/p>\n<p>\u201cThey don\u2019t have partnerships; they have contractors,\u201d Jordan testified about NASCAR\u2019s relationship with Cup teams. <\/p>\n<p>\u201cI want to push NASCAR to be better. When you talk about charters, when you talk about partnerships, that\u2019s ideal.\u201d\n<\/p>\n<p>Read Also:<a href=\"https:\/\/businessday.ng\/sports\/article\/nigerian-teenager-ugo-ugochukwu-wins-fia-fr-world-cup-and-macau-gp\/\" rel=\"nofollow noopener\" target=\"_blank\"> Nigerian teenager Ugo Ugochukwu wins FIA FR World Cup and Macau GP<\/a>\n<\/p>\n<p>The lawsuit accuses NASCAR and its CEO Jim France of running the sport with minimal transparency, limiting competition, and structuring the industry to benefit the organisation at the expense of teams, drivers, sponsors, partners, and fans.\n<\/p>\n<p>Analysts say the case could reshape the business model of one of America\u2019s biggest motorsport properties. Yet Friday\u2019s courtroom exchanges were cordial, even humorous at times.<\/p>\n<p>One attorney representing NASCAR thanked Jordan for making his nine-year-old son think his father was \u201cpretty cool today.\u201d\n<\/p>\n<p>Jordan, smiling, replied, \u201cI see you\u2019re not wearing your Jordans today,\u201d suggesting a pair could boost that effect even more.<\/p>\n<p>                                 <a href=\"https:\/\/businessday.ng\/author\/anthony-nlebem\/\" title=\"Posts by Anthony Nlebem\" rel=\"author nofollow noopener\" target=\"_blank\">Anthony Nlebem<\/a> <\/p>\n<p> Head of Sports at BusinessDay Media, a seasoned Digital Content Producer, and FIFA\/CAF Accredited Journalist with over a decade of sports reporting.Has a deep understanding of the Nigerian and global sports landscape and skills in delivering comprehensive and insightful sports content. <\/p>\n<p>                          <a href=\"https:\/\/premium.businessday.ng\/offer.php\" rel=\"nofollow noopener\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/11\/Premium-T3.jpg\" height=\"250\" width=\"300\" alt=\"\" loading=\"lazy\" style=\"object-fit: contain;\"\/> <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"NBA legend Michael Jordan has filed a lawsuit against the National Association for Stock Car Auto Racing (NASCAR),&hellip;\n","protected":false},"author":2,"featured_media":328673,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":{"0":"post-328672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nascar","8":"tag-ca","9":"tag-canada","10":"tag-nascar","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/328672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=328672"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/328672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/328673"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=328672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=328672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=328672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}