{"id":331542,"date":"2025-12-08T02:59:12","date_gmt":"2025-12-08T02:59:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/331542\/"},"modified":"2025-12-08T02:59:12","modified_gmt":"2025-12-08T02:59:12","slug":"whats-more-important-to-a-golf-shaft-materials-or-processes","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/331542\/","title":{"rendered":"Whats more important to a golf shaft – materials or processes?"},"content":{"rendered":"

There are lots of premium aftermarket golf shaft<\/a> options out there, and they\u2019re all a bit different.<\/p>\n

Some use exotic materials to achieve unique performance, while others get there with cutting-edge technology and techniques. All have the same goal: making golfers better.<\/a><\/p>\n

Advertisement<\/p>\n

On this week\u2019s episode of GOLF\u2019s Fully Equipped, co-host Johnny Wunder had Aretera Golf Co-Founders<\/a> Chris Elson and Alex Dee on the show to discuss the company\u2019s latest AO2 wood shafts.<\/p>\n

Drivers <\/a><\/p>\n

\"A<\/a><\/p>\n

A True Spec fitter pulls a shaft from the shaft wall during a fitting.<\/p>\n

\u201cYour business is – at least for marketing\u2019s sake – is a materials business, right?\u201d Wunder asked the pair. \u201cEverybody kind of has their limits to what a shaft can do. It\u2019s the same shape, it\u2019s typically the same, as far as the weight\u2019s concerned. You have your constraints, your sandbox to plan. What\u2019s more important, is it the materials that you use or the way that you actually use the materials? Or is it both?\u201d<\/p>\n

Advertisement<\/p>\n

Dee explains that materials are important<\/a> and even Aretera has proprietary materials, but everyone has great materials.<\/p>\n

\"Aretera<\/p>\n

Aretera AO2 Blue Wood Shaft<\/p>\n

Aretera AO2 Blue Wood Shaft<\/p>\n

AO2 stands in a class of its own with intelligent design,\u00a0fined-tuned craftsmanship, and meticulous manufacturing. Active in the handle and firm mid to tip, the AO2 converts premiere engineering into shot repeatability.\u00a0 We understand how challenging it can be to navigate a multitude of variables between swing dynamics and shaft profiles in play. That\u2019s why we\u2019ve strategically designed ONLY ONE attributing difference between Blue and Gray profiles – tip stiffness – to simplify the process and dial in spin and launch to match a player\u2019s swing type.<\/p>\n

Advertisement<\/p>\n

$420.00 from Fairway Jockey <\/a><\/p>\n

View Product<\/a><\/p>\n

“There are a lot of similarities now,\u201d Dee said. \u201cSo it\u2019s almost like a restaurant. If you want to go get seasonings in a piece of chicken, they\u2019re going to be the same. It really comes down to how it\u2019s cooked and how you prepare it.\u201d<\/p>\n

He said intellectual property in the shaft industry is very difficult to police and everyone has similar access to materials. That\u2019s where it really comes down to the processes used to create a golf shaft and sometimes who is creating it.<\/p>\n

\u201cI\u2019m gonna toot Alex\u2019s horn here a little bit, because there are a lot of people that know how to design shafts,\u201d Ellison said. \u201cLike if I gave somebody a target spec for a particular product, there are a lot of people in the world that know how to create something based on a given direction of what they want to see.<\/p>\n

\"Aretera<\/p>\n

Aretera AO2 Gray Wood Shaft<\/p>\n

Aretera AO2 Gray Wood Shaft<\/p>\n

AO2 stands in a class of its own with intelligent design,\u00a0fined-tuned craftsmanship, and meticulous manufacturing. Active in the handle and firm mid to tip, the AO2 converts premiere engineering into shot repeatability.\u00a0 We understand how challenging it can be to navigate a multitude of variables between swing dynamics and shaft profiles in play. That\u2019s why we\u2019ve strategically designed ONLY ONE attributing difference between Blue and Gray profiles – tip stiffness – to simplify the process and dial in spin and launch to match a player\u2019s swing type.<\/p>\n

Advertisement<\/p>\n

$420.00 from Fairway Jockey <\/a><\/p>\n

View Product<\/a><\/p>\n

\u201cBut Alex is one of the few guys, I believe, that has, you know, it\u2019s a combination of science and art, right? So he\u2019s able to look at things from a different perspective. The incorporation of different material types, creating, as he just talked about, our power grid material, incorporating, utilizing it in different design architectures.<\/p>\n

\u201cSo it\u2019s a combination of all these things. There aren\u2019t too many people that know how to creatively incorporate the combination of design, architecture and material in a way that\u2019s impactful in improving performance to the golfer.”<\/p>\n

Advertisement<\/p>\n

For more from Wunder, Dee and Elson, listen to the full episode of GOLF\u2019s Fully Equipped here<\/a>, or watch it below.<\/p>\n

Want to overhaul your bag in 2025?\u00a0Find a club-fitting location near you at True Spec Golf<\/a>.<\/p>\n

The post Whats more important to a golf shaft – materials or processes?<\/a> appeared first on Golf<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"There are lots of premium aftermarket golf shaft options out there, and they\u2019re all a bit different. Some…\n","protected":false},"author":2,"featured_media":331543,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[146024,49,48,622,146025,146028,146026,146027,82],"class_list":["post-331542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-alex-dee","tag-ca","tag-canada","tag-golf","tag-golf-shaft","tag-intelligent-design","tag-johnny-wunder","tag-proprietary-materials","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/331542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=331542"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/331542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/331543"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=331542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=331542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=331542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}