{"id":339171,"date":"2025-12-11T23:13:08","date_gmt":"2025-12-11T23:13:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/339171\/"},"modified":"2025-12-11T23:13:08","modified_gmt":"2025-12-11T23:13:08","slug":"nba-heads-into-final-emirates-cup-weekend-with-49-full-season-sponsors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/339171\/","title":{"rendered":"NBA heads into final Emirates Cup weekend with 49 full-season sponsors"},"content":{"rendered":"<p class=\"c-paragraph sections-leagues-and-governing-bodies \">The NBA\u2019s 2025-26 official sponsor roster has reached 49 brands, including six that have come aboard this season, as the league is in Las Vegas this weekend for two semifinal matchups and the championship game of its annual in-season Emirates Cup tournament. <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Gatorade, the NBA\u2019s most-tenured sponsor (since 1984), was the most likely to be identified as such by NBA fans in a recent <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/15\/gatorade-anheuser-busch-stand-out-with-fans-among-nba-sponsors\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/10\/15\/gatorade-anheuser-busch-stand-out-with-fans-among-nba-sponsors\/ \">CivicScience\/SBJ Sports Consumer Insights survey<\/a>.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Additionally, this is the 10th season for New Era, who joins a dozen other partners who have been with the league for at least a decade.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">The league\u2019s overall sponsorship business has seen record revenue for the past five consecutive years, according to a source familiar with the data.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Much of that growth comes from the NBA\u2019s continued international push, as more than 20% of this year\u2019s partners have global marketing rights, the league\u2019s highest such rate ever.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">The NBA also continues to expand into new partnership categories, including CeraVe in the skincare category. <\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Prior to this season the league also extended long-standing relationships with Kia, adidas and Tissot, and 14 league partners are activating with the NBA Cup, double the number of the event\u2019s first year.<\/p>\n<p class=\"c-paragraph sections-leagues-and-governing-bodies \">Panini, Under Armour, Kumho, PepsiCo (for the carbonated soft drink, water, tea and ready-to-drink coffee categories), YouTube TV, Microsoft, Moet Hennessy and Hisense did not return after last season.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"The NBA\u2019s 2025-26 official sponsor roster has reached 49 brands, including six that have come aboard this season,&hellip;\n","protected":false},"author":2,"featured_media":339172,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[49986,49,48,108614,148677,74124,63,459,148678,148681,148680,82,148679,148682,4718],"class_list":["post-339171","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-adidas","tag-ca","tag-canada","tag-emirates","tag-gatorade","tag-kia","tag-microsoft","tag-nba","tag-new-era-cap","tag-panini","tag-pepsi","tag-sports","tag-tissot","tag-under-armour","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/339171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=339171"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/339171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/339172"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=339171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=339171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=339171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}