{"id":340040,"date":"2025-12-12T08:30:07","date_gmt":"2025-12-12T08:30:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/340040\/"},"modified":"2025-12-12T08:30:07","modified_gmt":"2025-12-12T08:30:07","slug":"pilates-is-fast-becoming-big-business-in-singapore-and-its-not-just-gen-z-driving-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/340040\/","title":{"rendered":"Pilates is fast becoming big business in Singapore \u2013 and it\u2019s not just Gen Z driving it"},"content":{"rendered":"<p>Demand is booming on the back of a stronger focus on health and wellness, but operators warn of competition and rising costs <\/p>\n<p class=\"whitespace-pre-wrap break-words mb-4 md:mb-6\" data-testid=\"article-paragraph-component\">[SINGAPORE] On a quiet Thursday morning, two sisters in their 50s step into a bright, mirrored studio in The Centrepoint along Orchard Road. Clad in matching black leggings and grippy socks, they settle onto reformer machines as their instructor cues them through slow, deliberate movements. Within minutes, the room hums with controlled breaths and quiet effort.\u00a0<\/p>\n<p class=\"whitespace-pre-wrap break-words mb-4 md:mb-6\" data-testid=\"article-paragraph-component\">What began as a casual experiment a year ago has turned into a weekly ritual for the two.\u00a0<\/p>\n<p class=\"whitespace-pre-wrap break-words mb-4 md:mb-6\" data-testid=\"article-paragraph-component\">\u201cAt our age, we wanted something that builds up core strength, flexibility and posture without looking too intimidating,\u201d says the older sister, Samantha Tan. \u201cPilates tick all the boxes.\u201d\u00a0<\/p>\n<p class=\"font-lucida text-xl font-medium italic leading-normal -tracking-5% text-gray-850\">Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.<\/p>\n","protected":false},"excerpt":{"rendered":"Demand is booming on the back of a stronger focus on health and wellness, but operators warn of&hellip;\n","protected":false},"author":2,"featured_media":340041,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[49,48,407,84],"class_list":{"0":"post-340040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-ca","9":"tag-canada","10":"tag-fitness","11":"tag-health"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/340040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=340040"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/340040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/340041"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=340040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=340040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=340040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}