{"id":344501,"date":"2025-12-14T10:49:19","date_gmt":"2025-12-14T10:49:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/344501\/"},"modified":"2025-12-14T10:49:19","modified_gmt":"2025-12-14T10:49:19","slug":"emma-raducanu-set-to-follow-roger-federer-novak-djokovic-with-major-sponsorship-move","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/344501\/","title":{"rendered":"Emma Raducanu set to follow Roger Federer, Novak Djokovic with major sponsorship move"},"content":{"rendered":"<p>Emma Raducanu could be set to end her long-running partnership with Nike and sign a deal with a new clothing sponsor ahead of 2026, according to a report.<\/p>\n<p>The 2021 US Open champion has been under contract with American sports giants Nike since before she turned pro in 2018.<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tag\/emma-raducanu\" rel=\"nofollow noopener\" target=\"_blank\">Raducanu<\/a> made her ITF Junior Circuit debut at the Nike Junior International in Liverpool in 2015, entering on her 13th birthday.<\/p>\n<p>Craig Shapiro, a tennis insider who hosts The Craig Shapiro Tennis Podcast, has claimed that Raducanu will switch from Nike to Uniqlo for 2026.<\/p>\n<p>\u201cJust hearing Raducanu to @UniqloUSA for 2026,\u201d Shapiro posted on The Craig Shapiro Tennis Podcast X\/Twitter account.<\/p>\n<p>In reply to a comment asking about the deal, Shapiro added: \u201cit\u2019s done.\u201d<\/p>\n<p>Raducanu, 23, finished the 2025 season as the world No 29.<\/p>\n<p>Which other tennis players have worn Uniqlo?<\/p>\n<p>Uniqlo is a major Japanese clothing brand, and it has partnered with a small group of high-profile tennis stars.<\/p>\n<p>If Raducanu does make the move, she would be following in the footsteps of 20-time Grand Slam champion Roger Federer, who signed with Uniqlo in 2018.<\/p>\n<p>Tennis icon Federer, who turned pro in 1998, was with Nike from his junior days in 1994 until his contract expired in March 2018.<\/p>\n<p>The Swiss\u2019 deal with Uniqlo was worth a reported\u00a0$300m (\u00a3228m) over 10 years from 2018. Federer wore Uniqlo until his retirement in 2022, and he remains a brand ambassador.<\/p>\n<p>Tennis News<\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-rankings-prediction-2026-revealed\" rel=\"nofollow noopener\" target=\"_blank\">Emma Raducanu rankings prediction for 2026 and why she needs a fast start to the season<\/a><\/p>\n<p><a href=\"https:\/\/www.tennis365.com\/tennis-news\/jack-draper-emma-raducanu-confession-favourite-player\" rel=\"nofollow noopener\" target=\"_blank\">Jack Draper makes Emma Raducanu confession as he prepares to team up with British No 1<\/a><\/p>\n<p>Novak Djokovic, a 24-time Grand Slam champion, was a brand ambassador for Uniqlo from 2012 until 2017 \u2014 when he joined his current clothing sponsor, Lacoste.<\/p>\n<p>Kei Nishikori, a former world No 4 and Japan\u2019s biggest tennis star, has been sponsored by Uniqlo since 2011.<\/p>\n<p>Uniqlo also sponsor wheelchair Shingo Kunieda, who is considered the greatest male wheelchair tennis player of all time, and Gordon Reid, a current top wheelchair tennis player.<\/p>\n<p>What are Emma Raducanu\u2019s other sponsors?<\/p>\n<p>Raducanu\u2019s portfolio of sponsors includes Dior, Tiffany &amp; Co., British Airways, Evian, Wilson, HSBC and Wild.<\/p>\n<p>What has Emma Raducanu said about endorsements?<\/p>\n<p>Raducanu has <a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-sponsors-money-revealed-new-deal\" rel=\"nofollow noopener\" target=\"_blank\">revealed she has \u201clearned to say no a bit more\u201d as she admitted the off-court commitments that have come since her stunning US Open win have \u201ctaken some energy\u201d out of her<\/a>.<\/p>\n<p>\u201cI\u2019m obviously very grateful and fortunate to have had certain experiences and opportunities but I wasn\u2019t prepared for the other things that inevitably do take some energy out of you,\u201d the Brit said.<\/p>\n<p>\u201cEspecially straight after I did really well, for the next few years it was very much like there was so much communication about things off the court.<\/p>\n<p>\u201cAnd I would always, always give my 100 per cent on the court. I was always working really hard, but I just think that I wasn\u2019t prepared as well for the other things that inevitably do take some energy out of you.<\/p>\n<p>\u201cI think now I\u2019m a lot more structured. I\u2019ll be like: \u2018OK, I have this time where one hour we will talk about business. And now I\u2019m going to go train for the rest of the week.\u2019<\/p>\n<p>\u201cAlso I think I\u2019ve learned how to say no a bit more. Initially, I felt really bad for letting people down. I\u2019d always want to do extra for whatever partner or magazine or whatever I\u2019m shooting for.\u201d<\/p>\n<p>READ NEXT: <a href=\"https:\/\/www.tennis365.com\/tennis-news\/emma-raducanu-wta-rankings-chance-breakthough-2026\" rel=\"nofollow noopener\" target=\"_blank\">Emma Raducanu has glorious chance to make rankings breakthrough before Australian Open<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Emma Raducanu could be set to end her long-running partnership with Nike and sign a deal with a&hellip;\n","protected":false},"author":2,"featured_media":344502,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,82,593],"class_list":["post-344501","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/344501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=344501"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/344501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/344502"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=344501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=344501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=344501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}