What does it do?<\/p>\n
Queen One says it is building a technology platform that connects how customers are interacting with a brand\u2019s product pages and marketing content, updating them in real-time to reflect what people are saying on socials and buying online.<\/p>\n
Why Queen One?<\/p>\n
\u201cCEO Ryan Urban, who previously founded and scaled Wunderkind to a $200 million-plus marketing platform, founded Queen One to reimagine how brands tell their stories,\u201d says Wu Martin. \u201cIn a world where products are often reduced to stock keeping units [SKUs] on static websites, Queen One is building dynamic, personalised living website experiences consumers are more used to seeing from social media, and programmatic ways to target prospective customers for brands\u2019 owned channels.\u201d<\/p>\n
Giftd<\/p>\n
Launched: 2021
HQ: Berlin
Latest round: N\/A<\/p>\n
What does it do?<\/p>\n
Giftd has designed an app for users to connect with brands like a social platform, and reduce overall fashion consumption by releasing exclusive giveaways of archive and sample pieces via the app.<\/p>\n
Why Giftd?<\/p>\n
\u201cGiftd is bringing AI-powered personalisation to the gifting experience,\u201d Tim Rehder, general partner at Earlybird VC, says. \u201cThey\u2019ve recently explored collaborations with brands like Fabletics, engaging active social media followings, and expanded their operational capabilities with external logistics partners.\u201d<\/p>\n
Circular fashion<\/p>\n
AirRobe<\/p>\n
Launched: 2018
HQ: San Francisco
Latest round: Undisclosed seed round from the Alice Anderson Fund.<\/p>\n
What does it do?<\/p>\n
AirRobe has built a proprietary \u201ccircular wardrobe technology\u201d platform for consumers to buy, sell, rent or recycle pre-owned clothes and footwear from global brands.<\/p>\n
Why AirRobe?<\/p>\n
\u201cAirRobe is quietly embedding circular fashion into e-commerce infrastructure, turning every purchase into a potential resale or rental with zero friction,\u201d Dame says.<\/p>\n
Robes Rental<\/p>\n
Launched: 2022
HQ: Helsinki, Finland
Latest round: Seed round in April 2023 led by Lifeline Ventures.<\/p>\n
What does it do?<\/p>\n
Robes Rental is a fashion rental platform that focuses on higher end brands.<\/p>\n
Why Robes Rental?<\/p>\n
\u201cRobes Rental is redefining access to fashion through its rental-based model,\u201d says Rehder. \u201cThe Finnish company aims to make \u2018luxury fashion more accessible than fast fashion\u2019, with special outfits for events and parties available when people don\u2019t want to buy a one-off look for the occasion.\u201d<\/p>\n
Faircado<\/p>\n
Launched: 2022
HQ: Berlin
Latest round: \u20ac3 million seed in May 2024 led by World Fund, joined by Accel, General Catalyst, Lightspeed Venture Partners, NEA, Northzone, Backbone Ventures, Earlybird and Minc.<\/p>\n
What does it do?<\/p>\n
Faircado has built a browser extension that\u2019s dedicated to enabling consumers to discover secondhand goods. It uses AI to match up text and images from what users are searching with pre-loved goods \u2014 what it\u2019s calling a \u201csustainable shopping assistant\u201d.<\/p>\n
Why Faircado?<\/p>\n
\u201cBerlin-based Faircado is extending circular shopping to everyday categories through smart browser integrations,\u201d Rehder says. \u201cThey won the [coveted startup] competition at Slush 100, make secondhand shopping easy and use clever marketing on social media.\u201d<\/p>\n