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AVONDALE, ARIZONA – NOVEMBER 09: NASCAR Hall of Famer and JR Motorsports owner, Dale Earnhardt Jr. reacts to Justin Allgaier, driver of the #7 BRANDT Chevrolet, winning the 2024 NASCAR Xfinity Series Championship in the NASCAR Xfinity Series Championship Race at Phoenix Raceway on November 09, 2024 in Avondale, Arizona. (Photo by Jared C. Tilton\/Getty Images)<\/p>\n
JR Motorsports announced a multi-year partnership with Arby\u2019s that will begin during the 2026 NASCAR<\/a> O\u2019Reilly Auto Parts Series season. Arby\u2019s will serve as a primary sponsor for eight races in 2026 and will also appear as a season-long associate partner on Justin Allgaier\u2019s<\/a> No. 7 Chevrolet.<\/p>\n The agreement includes a personal services deal with JR Motorsports co-owner Dale Earnhardt Jr. The partnership brings together JR Motorsports, Arby\u2019s, and Dirty Mo Media<\/a> as part of a broader marketing effort tied to racing and fan engagement.<\/p>\n The agreement also expands Arby\u2019s involvement in NASCAR through digital media, in-market promotions, and coordinated campaigns designed to reach fans during race weekends and throughout the season.<\/p>\n Arby\u2019s race schedule and driver assignments<\/p>\n JR Motorsports confirmed that Arby\u2019s will serve as a primary sponsor across multiple cars during the 2026 season. Carson Kvapil, Sammy Smith, and Justin Allgaier will all carry Arby\u2019s branding as part of the eight-race sponsorship package.<\/p>\n The partnership begins with Kvapil and the No. 1 Chevrolet at Atlanta Motor Speedway on Feb. 21, 2026. Arby\u2019s will appear on Kvapil\u2019s car for four races during the season. Smith\u2019s No. 8 Chevrolet will feature the brand for three events, while Allgaier\u2019s No. 7 Chevrolet will carry Arby\u2019s sponsorship for one race as a primary partner.<\/p>\n In addition to the eight primary races, Arby\u2019s will remain on Allgaier\u2019s No. 7 Chevrolet as a season-long associate sponsor. The Atlanta race is scheduled to air on CW, with radio coverage on PRN and SiriusXM NASCAR Radio.<\/p>\n Dale Earnhardt Jr. reacts to new partnership<\/p>\n Dale Earnhardt Jr. addressed the agreement in the team\u2019s official announcement and pointed to the marketing potential between the organizations.<\/p>\n \u201cIt\u2019s an exciting opportunity to have Arby\u2019s partner up with our companies, Earnhardt said<\/a> .\u201d \u201cArby\u2019s is very aggressive with their activation and we pride ourselves on being a tremendous asset when it comes to offering a variety of unique marketing platforms, so I\u2019m looking forward to how we can work together to continue to grow their business.\u201d<\/p>\n Earnhardt Jr. will also take part in promotional efforts as part of the personal services agreement. Those activities will be handled in coordination with Dirty Mo Media.<\/p>\n Arby\u2019s leadership and team background<\/p>\n Arby\u2019s Chief Marketing Officer Jeff Baker<\/a> also commented on the partnership in the JR Motorsports release.<\/p>\n \u201cWe\u2019re thrilled to begin this multi-year partnership with JRM and Dirty Mo Media, Baker said.<\/a>\u201d \u201cArby\u2019s has always been about delivering high-quality, impactful experiences with speed. Joining forces with such respected organizations in the racing community allows us to connect with NASCAR fans in meaningful new ways, both on and off the track.\u201d<\/p>\n JR Motorsports is co-owned by Dale Earnhardt Jr., Kelley Earnhardt Miller, and Rick Hendrick. The organization competes full-time in the NASCAR O\u2019Reilly Auto Parts Series and has won championships in 2014, 2017, 2018, and 2024. The team currently fields four full-time entries.<\/p>\n Arby\u2019s was founded in 1964 and operates more than 3,500 restaurants across six global markets. The company is part of Inspire Brands. Additional details, including paint schemes and promotional plans, are expected to be released ahead of the 2026 season.<\/p>\n \n\t\t\tDogli Wilberforce<\/a> is a sports writer who covers NASCAR, Formula 1 and IndyCar Series for Heavy Sports. With bylines at Total Apex Sports and Last Word on Sports, Wilberforce has built a reputation for delivering timely, engaging coverage that blends sharp analysis with accessible storytelling. Wilberforce has covered everything from major football transfers to fight-night drama, bringing readers the insight and context behind the headlines. More about Dogli Wilberforce<\/a>\t\t<\/p>\n \n\t\t\tMore Heavy on NASCAR\n\t\t<\/p>\n \n\t\t\t\tLoading more stories\n\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Getty AVONDALE, ARIZONA – NOVEMBER 09: NASCAR Hall of Famer and JR Motorsports owner, Dale Earnhardt Jr. reacts…\n","protected":false},"author":2,"featured_media":267865,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-349161","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/349161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=349161"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/349161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/267865"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=349161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=349161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=349161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}