What\u2019s Happening?<\/p>\n
Arby\u2019s is taking its NASCAR sponsorship in a new direction, announcing a mega deal with JR Motorsports that will see the brand serve as primary sponsor for eight different races during the 2026 NASCAR O\u2019Reilly Auto Parts Series season.<\/p>\n
The brand and JRM announced their new partnership in a video on social media that featured full-time JRM drivers Carson Kvapil, Sammy Smith, and Justin Allgaier, alongside JRM co-owner Dale Earnhardt JR.<\/p>\n
In the video, the drivers announced the new depths Arby\u2019s is going to with its support of NASCAR, including driver appearances, primary and associate sponsorships.<\/p>\n
This includes a total of eight races in which Arby\u2019s will serve as a primary sponsor for these three drivers:<\/p>\n
Carson Kvapil<\/p>\n
Echopark Speedway \u2013 February 21<\/p>\n
Rockingham Speedway \u2013 April 4<\/p>\n
Texas Motor Speedway \u2013 May 2<\/p>\n
Chicagoland Speedway \u2013 July 4<\/p>\n
Sammy Smith<\/p>\n
Talladega \u2013 TBA (April 25 or October 24)<\/p>\n
San Diego Street Circuit \u2013 June 20<\/p>\n
Charlotte ROVAL \u2013 October 10<\/p>\n
Justin Allgaier (Season-Long Associate Sponsorship)<\/p>\n
Darlington Raceway \u2013 TBA (March 21 or September 5)<\/p>\n
Per the announcement from JRM<\/a>, the multi-year partnership will also expand into Earnhardt\u2019s Dirty Mo Media.<\/p>\n This is an expansion of Arby\u2019s footprint in the sport, a footprint that did not exist just two seasons ago.<\/p>\n Prior to the 2024 season, Arby\u2019s had not sponsored a NASCAR race car since the NASCAR Nationwide Series race at Kansas Speedway in September 2008.<\/p>\n Even then, the restaurant chain had only served as a primary sponsor for one NASCAR Cup Series race in its history, sponsoring Roush-Fenway Racing\u2019s Matt Kenseth at the Spring 2007 race at Bristol Motor Speedway.<\/p>\n In 2024, Arby\u2019s returned to NASCAR by sponsoring Josh Bilicki and Cody Ware in two events before expanding its sponsorship to 11 races with Ware and Rick Ware Racing in 2025.<\/p>\n Additionally, Arby\u2019s played a prominent role in the 2025 NASCAR Chicago Street Race, sponsoring a significant portion of the circuit inside Chicago\u2019s Grant Park.<\/p>\n What do you think about this? Let us know your opinion on\u00a0Discord<\/a> or\u00a0X<\/a>. Don\u2019t forget that you can also follow us on\u00a0Instagram<\/a>,\u00a0Facebook<\/a>, and\u00a0YouTube<\/a>.<\/p>\n \t\t\t\t