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ChatGPT users can now use basic Adobe Photoshop features to edit images inside the chatbot’s interface. Image: Adobe \/ Supplied<\/p>\n
ChatGPT is becoming the Swiss Army knife of productivity tools, with Adobe the latest to partner with OpenAI in a deal that will give the generative AI (genAI) giant\u2019s 800 million weekly users free access to Adobe\u2019s gold standard Photoshop image editing tools.<\/p>\n
The new partnership will see features of Photoshop, Adobe Express, and Acrobat built directly into ChatGPT in a move that will \u201cmake creativity accessible for everyone,\u201d Adobe president of digital media David Wadhwani said in announcing<\/a> the deal.<\/p>\n Integrating ChatGPT and Photoshop, Adobe says in its how-to guide<\/a> for the new platform, is \u201ca match made in creativity heaven\u201d that allows users to describe in words how they want to apply Photoshop\u2019s dizzying array of features, filters, and effects to their genAI images.<\/p>\n ChatGPT users can now \u201cedit with Photoshop simply by using their own words,\u201d Wadhwani said, \u201cright inside a platform that\u2019s already part of their day-to-day.\u201d<\/p>\n The Adobe tools\u2019 ChatGPT versions aren\u2019t as full-featured as the standalone applications \u2013 features like Adobe\u2019s generative AI are absent, given that ChatGPT just updated<\/a> its own image creation tools.<\/p>\n Staking a claim in the AI operating system<\/p>\n The deal continues a series of upgrades that Adobe started by adding<\/a> genAI features to Photoshop in mid-2023 \u2013 spawning new products including genAI for Acrobat Studio and AI assistants for Photoshop, Adobe Express, and Adobe Firefly \u2013 which got an update<\/a> this week.<\/p>\n Yet Adobe isn\u2019t acting out of pure altruism: recognising the broad and growing capabilities of genAI platforms, it is moving to join the conga line of companies rushing to establish themselves on the most widely used genAI platform \u2013 before its competitors do.<\/p>\n OpenAI already offers connectors to link third-party data storage and collaboration tools like Google Drive, GitHub, SharePoint, and Dropbox, while Canva \u2013 along with Booking.com, Coursera, Figma, Expedia, Spotify, and Zillow \u2013 are leading OpenAI\u2019s new ChatGPT apps.<\/p>\n Giving the AI platform access to personal and work content is creating a new ChatGPT-based computing paradigm that is being expanded with tools like Canva\u2019s integrated design workflows and new agentic AI tools that Canva recently began teasing<\/a>.<\/p>\n Providing the glue between the platforms is Model Context Protocol<\/a> (MCP), an open-source standard that allows genAI platforms to hand off tasks to specialised third-party platforms, effectively turning chatbots \u2013 and not just ChatGPT \u2013 into next-generation operating systems.<\/p>\n When you wish upon a\u2026 bot?<\/p>\n As if GenAI platforms weren\u2019t already an ever more aggressive battleground for major tech and media companies, Disney this week inked<\/a> a $1.5 billion ($US1 billion) deal with OpenAI that will be a huge shot in the arm for OpenAI\u2019s Sora video-generation tool.<\/p>\n Under the terms of the three-year deal, Sora users will be able to tap a library of over 200 Disney, Marvel, Pixar, and Star Wars characters to create and share licensed fan videos customised using genAI text prompts.<\/p>\n It\u2019s a significant step for Disney, which joined<\/a> rival studio Universal in June to sue genAI firm Midjourney for facilitating what they described as a \u201cbottomless pit of plagiarism.\u201d<\/p>\n
\nDisney’s deal with OpenAI brings many of its well-known characters to the company’s Sora video-generation tool. Images: Disney \/ Supplied<\/p>\n