{"id":352816,"date":"2025-12-18T07:37:10","date_gmt":"2025-12-18T07:37:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/352816\/"},"modified":"2025-12-18T07:37:10","modified_gmt":"2025-12-18T07:37:10","slug":"im-blown-away-mma-fans-stunned-to-learn-tom-brady-is-related-to-key-ufc-figure","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/352816\/","title":{"rendered":"&#8216;I&#8217;m blown away&#8217; &#8211; MMA fans stunned to learn Tom Brady is related to key UFC figure"},"content":{"rendered":"<p>MMA fans are in shock after learning that Tom Brady is related to a senior UFC official.<\/p>\n<p>The seven-time <a href=\"https:\/\/talksport.com\/topic\/super-bowl\/\" rel=\"nofollow noopener\" target=\"_blank\">Super Bowl<\/a> winner has attended many <a href=\"https:\/\/talksport.com\/topic\/ufc\/\" rel=\"nofollow noopener\" target=\"_blank\">UFC<\/a> cards in the last decade, spending time with the promotion&#8217;s CEO <a href=\"https:\/\/talksport.com\/who\/dana-white\/\" rel=\"nofollow noopener\" target=\"_blank\">Dana White<\/a> during his busy schedule, and it is only now that some fans are understanding why.<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Tom Brady poses for a photo with UFC president Dana White during the UFC 246 event at T-Mobile Arena on January 18, 2020 in Las Vegas, Nevada\" height=\"655\" width=\"960\" data-credit=\"Getty\" data-img=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/tom-brady-poses-photo-ufc-1046418277.jpg\" data-caption=\"Brady has attended several UFC events over the years, and fans are now putting two and two together\"   loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/tom-brady-poses-photo-ufc-1046418277.jpg\" role=\"img\"\/><\/a><\/p>\n<p>3<\/p>\n<p>Brady has attended several UFC events over the years, and fans are now putting two and two togetherCredit: Getty<\/p>\n<p>Although some MMA enthusiasts have known for a while, other fans are only just finding out that Brady is the first cousin of UFC matchmaker Sean Shelby.<\/p>\n<p>Shelby has helped White build the MMA promotion into a billion-dollar business since the day he joined in 2002.<\/p>\n<p>He was promoted to senior vice president of talent relations in September 2016 when veteran MMA executive Mick Maynard joined the company to help with organising bouts.<\/p>\n<p>Some of the pair&#8217;s other responsibilities include developing talent and negotiating with fighters, before liaising with White and UFC Chief Business Officer Hunter Campbell to make the final call.<\/p>\n<p>READ MORE ON TOM BRADY<\/p>\n<p>According to MMA Junkie, Shelby runs the bantamweight, featherweight, lightweight, and welterweight divisions as lead matchmaker.<\/p>\n<p>Tom Brady reveals Sean Shelby relation during live stream<\/p>\n<p>Knowledge of Brady&#8217;s relation to Shelby has been out there for some time, but <a href=\"https:\/\/kick.com\/ninadrama\/videos\/735cc274-4ace-4627-898b-8b5974579759\" target=\"_blank\" aria-label=\"fans only picked up on it (opens in a new tab)\" rel=\"nofollow noreferrer noopener\">fans only picked up on it<\/a> when tuning in to the streaming platform Kick this week.<\/p>\n<p>Brady appeared on a live stream with MMA influencer Nina Drama.<\/p>\n<p>&#8220;Dana&#8217;s been a big supporter of mine over a long period of time. He&#8217;s from the north east, [and] a big [New England Patriots] fan,&#8221; Brady said, speaking about his connections to the UFC.<\/p>\n<p>&#8220;My cousin, Sean Shelby, has worked with the UFC for over 20 years &#8211; that&#8217;s my boy, my first cousin, I love you so much, Sean.<\/p>\n<p>&#8220;He&#8217;s done a great job working with Dana through the years, and I&#8217;m a huge UFC fan &#8211; love all those fighters.&#8221;<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Tom Brady reacts to the replay of the main event finish during the UFC Fight Night weigh-in at UFC APEX on October 07, 2023 in Las Vegas, Nevada\" height=\"640\" width=\"960\" data-credit=\"Getty\" data-img=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/tom-brady-reacts-replay-main-1046418340.jpg\" data-caption=\"Shelby, middle left, has watched UFC events with Brady from the front row, but some fans are only finding out they're related\"   loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/tom-brady-reacts-replay-main-1046418340.jpg\" role=\"img\"\/><\/a><\/p>\n<p>3<\/p>\n<p>Shelby, middle left, has watched UFC events with Brady from the front row, but some fans are only finding out they&#8217;re relatedCredit: GettyFans react to Brady and Shelby connection<\/p>\n<p>Fans shared their shock at the connection between Brady and Shelby on social media.<\/p>\n<p>One wrote on X: &#8220;Tom Brady and Sean Shelby being first cousins: Not on my bingo card.&#8221;<\/p>\n<p>Another said: &#8220;Small world.&#8221;<\/p>\n<p>A third added: &#8220;I\u2019m really blown away that Tom Brady is the cousin of UFC matchmaker Sean Shelby.&#8221;<\/p>\n<p>Another wrote: &#8220;Sean Shelby is Tom Brady\u2019s cousin? HUH?&#8221;<\/p>\n<p>While a fifth responded: &#8220;Crazy.&#8221;<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"UFC CEO Dana White (L) and Tom Brady talk after the Las Vegas Aces' home opener against the Phoenix Mercury at Michelob ULTRA Arena on May 14, 2024 in Las Vegas, Nevada. The Aces defeated the Mercury 89-80\" height=\"639\" width=\"960\" data-credit=\"Getty\" data-img=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/crop-3830739.jpg\" data-caption=\"Brady is just as big a UFC fan as White is of Brady and the New England Patriots\"   loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/crop-3830739.jpg\" role=\"img\"\/><\/a><\/p>\n<p>3<\/p>\n<p>Brady is just as big a UFC fan as White is of Brady and the New England PatriotsCredit: Getty<\/p>\n<p>Brady then named <a href=\"https:\/\/talksport.com\/who\/jon-jones\/\" rel=\"nofollow noopener\" target=\"_blank\">Jon Jones<\/a> and <a href=\"https:\/\/talksport.com\/who\/khabib-nurmagomedov\/\" rel=\"nofollow noopener\" target=\"_blank\">Khabib Nurmagomedov<\/a> as his greatest UFC fighters of all time while also stating his &#8216;love&#8217; for former simultaneous champion <a href=\"https:\/\/talksport.com\/who\/daniel-cormier\/\" rel=\"nofollow noopener\" target=\"_blank\">Daniel Cormier<\/a>.<\/p>\n<p>The 48-year-old bought a small stake in the UFC in 2016 as part of an investment group which included Serena Williams, Ben Affleck, Mark Wahlberg, The Weeknd, Calvin Harris and Sylvester Stallone.<\/p>\n<p>Read More on talkSPORT<\/p>\n<p>According to ESPN, Brady and the other celebrities had been enlisted by WWE-IMG at a minimum investment of $250,000 each to help finance its $4billion acquisition of the UFC.<\/p>\n<p>Ari Emanuel was the co-CEO of WWE-IMG at the time and now serves as the CEO of TKO Group Holdings, the company formed when the <a href=\"https:\/\/talksport.com\/topic\/wwe\/\" rel=\"nofollow noopener\" target=\"_blank\">WWE<\/a> merged with the UFC in 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"MMA fans are in shock after learning that Tom Brady is related to a senior UFC official. The&hellip;\n","protected":false},"author":2,"featured_media":352817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444],"tags":[49,48,641,638,10325,95639,82,12486,152999,152998,152997,640,702],"class_list":{"0":"post-352816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mma","8":"tag-ca","9":"tag-canada","10":"tag-fighting","11":"tag-mma","12":"tag-mma-news","13":"tag-sean-shelby","14":"tag-sports","15":"tag-tom-brady","16":"tag-tom-brady-cousin","17":"tag-tom-brady-sean-shelby","18":"tag-tom-brady-ufc","19":"tag-ufc","20":"tag-ufc-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/352816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=352816"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/352816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/352817"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=352816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=352816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=352816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}