{"id":354335,"date":"2025-12-19T00:17:08","date_gmt":"2025-12-19T00:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/354335\/"},"modified":"2025-12-19T00:17:08","modified_gmt":"2025-12-19T00:17:08","slug":"adobe-and-runway-partner-to-deliver-the-next-generation-of-ai-video-for-creators-studios-and-brands","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/354335\/","title":{"rendered":"Adobe and Runway Partner to Deliver the Next Generation of AI Video for Creators, Studios and Brands"},"content":{"rendered":"<p>                Multi-year strategic partnership brings together Runway\u2019s innovative video models with Adobe\u2019s industry-leading creative tools to power the next generation of AI-driven video workflows for creators, Hollywood studios, streamers, media companies, brands and enterprises<br \/>\n                Adobe will be Runway\u2019s preferred API creativity partner, offering creators exclusive early access to Runway\u2019s new models \u2013 starting with Runway\u2019s Gen-4.5 which is now available in the Adobe Firefly app<br \/>\n                Adobe and Runway will collaborate to develop specialized AI capabilities for professional video workflows that will be exclusively available in Adobe applications starting with Adobe Firefly<\/p>\n<p>SAN JOSE, Calif. \u2014 December 18, 2025 \u2014 Adobe (Nasdaq: ADBE), the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, announced today a multi-year strategic partnership with Runway. The partnership brings together Runway\u2019s generative video technology and Adobe\u2019s industry-leading creative tools, trusted by creators and brands to define the next generation of AI-powered video workflows. Adobe will be Runway\u2019s preferred API creativity partner, enabling Adobe to provide its customers with early access to Runway\u2019s latest models, including Runway\u2019s new Gen-4.5, which is now available for a limited time exclusively in Adobe Firefly \u2013 the all-in-one creative AI studio \u2013 and on Runway\u2019s platform. The two companies will collaborate to develop new AI innovations that will be available exclusively in Adobe applications, starting with Adobe Firefly.<\/p>\n<p>\u201cAs AI transforms video production, pros are turning to Adobe\u2019s creative ecosystem \u2013 from Firefly to Premiere to After Effects \u2013 to imagine, craft and scale their stories across every screen,\u201d said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. \u201cRunway\u2019s generative video innovation combined with Adobe\u2019s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.\u201d<\/p>\n<p>\u201cWe\u2019re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,\u201d said Crist\u00f3bal Valenzuela, co-founder and CEO, Runway. \u201cThis partnership puts our latest generative video technology in front of more storytellers, inside Adobe\u2019s creative tools that are already the industry standard for many creators around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Multi-year strategic partnership brings together Runway\u2019s innovative video models with Adobe\u2019s industry-leading creative tools to power the next&hellip;\n","protected":false},"author":2,"featured_media":354336,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-354335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/354335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=354335"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/354335\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/354336"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=354335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=354335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=354335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}