There\u2019s something fishy happening in World Cup racing. Literally. Two of the sport\u2019s biggest teams are both, within a couple weeks, pushing canned fish. As race fuel.<\/p>\n
First, we have Finn Iles looking slightly bewildered while standing over a table full of canned fish from the Spanish group Frinsa Solo. One of the larger European manufacturers of canned seafood, Frinsa Solo\u2019s sponsored Bruni and, now, Specialized Gravity for a couple years. Maybe this is the secred to his slow-burning speed?<\/p>\n
Now, today, Trek\u2019s rebranded both its downhill and cross country teams after a fish sponsor. Trek Factory Racing is now Trek-Unbroken. And what is Unbroken? Well, as Trek says, \u201cUnbroken is a dissolvable tablet made from hydrolyzed salmon protein, sourced from fresh ASC-certified Norwegian salmon.\u201d<\/p>\n
The move comes complete with a very auspiciously fishy fresh kit. It\u2019s a change from Trek\u2019s usually very staid and unchanging blocks of colours, as you\u2019ll see in the recent Lidl-Trek kit<\/a>. If you\u2019re not only changing your team name but changing your kit to look like your new sponsors\u2026 uh\u2026 raw material? Then Unbroken must be a bit part of the Trek mountain bike program.<\/p>\n Trek also added more European influence, in the form of Nina Graf. The 27-year-old German champion is one of the replacements for Canada\u2019s Gunnar Holmgren and the U.S.A.\u2019s Madigan Munro, both of whom exited Trek Factory Racing<\/a> just days before the rebrand to Trek-Unbroken.<\/p>\n