Visa cardholders with a Visa Debit, Visa Credit or reloadable Visa prepaid cards are eligible for the draw. Cardholders will need a FIFA ID to participate and are encouraged to visit FIFA.com\/tickets <\/a>to create their ID, if they don\u2019t already have one. Those chosen for tickets will be notified by email starting no earlier than September 30 and given a dedicated time slot in October to purchase available tickets on a first-come, first-served basis.<\/p>\n The early ticket draw is just one of the offerings that Visa will be bringing to cardholders and businesses within the next year as FIFA\u2019s global Official Payment Technology Partner. From teaming up with other brands and organizations to build soccer fields to coming up with activations, programs, and payment strategies across its other sports sponsorships, Visa has spent the last few years learning just how much is required to welcome the world to your brand\u2019s doorstep\u2014or doorsteps, in the case of the World Cup\u2019s host cities.<\/p>\n \u201cThese are all cities, but they\u2019re also local communities,\u201d said Kim Lawrence, Visa\u2019s regional president of North America. \u201cThese cities are going to be hosting literally millions of people from around the world who are going to be staying in hotels and Airbnbs, dining, shopping, and taking in these big events, so they\u2019ll become part of those communities for a period of time.\u201d<\/p>\n From pitch to payment<\/p>\n Visa plans to be a strong presence on the ground in those host cities once cardholders arrive.\u00a0In June in San Francisco\u2014near Visa\u2019s headquarters and about 45 miles from the World Cup host site at Levi\u2019s Stadium in Santa Clara, Calif.\u2014Visa teamed with Bank of America and Street Soccer USA to open the first of six soccer parks throughout the United States. Each park will feature two professional-grade fields, lighting, digital scoreboards, learning centers, and spectator seating areas\u2014with new facilities heading to Denver in August, Kansas City in September, New York in October, Nashville in November, and Atlanta sometime in winter.\u00a0<\/p>\n Under Street Soccer USA\u2019s guidance, each park will host youth and adult leagues, as well as programs including after-school academic support and job training.<\/p>\n \u201cIt\u2019s a way to bring all of these different communities together and help provide some very basic services and needs in a fun, interactive, and engaging way that brings some positivity to both youth and adults,\u201d Lawrence said.<\/p>\n Visa has also begun building a team to help it create a presence on the ground, signing Spain and FC Barcelona striker Lamine Yamal as a global ambassador while also serving as an official partner of the U.S. men\u2019s soccer team. While the company hasn\u2019t disclosed just how it would use players and teams during watch parties, appearances, and activations, Visa\u2019s full slate of partnerships, including a Formula 1 race team<\/a>, the NFL\u2019s 2026 Super Bowl in Visa\u2019s Bay Area backyard, and the upcoming 2026 Milano Cortina Winter Olympics, provide ample opportunity to promote Visa\u2019s role in the North American soccer tournament.<\/p>\n Even before setting loose its stars, those other sports sponsorships have helped Visa draw 100 to 120 small businesses to events like its Digital Empowerment Program<\/a>, which sees Visa team up with nonprofit Human-I-T to bring free laptops and both skills and financial literacy training to individuals and businesses.\u00a0<\/p>\n \u201cI promise you that you\u2019ll see programs like that across all of the 16 cities that we have planned for FIFA, as well as around the Super Bowl as well,\u201d Lawrence said. \u201cWe do those programs increasingly with small businesses and local communities.\u201d<\/p>\n The beautiful games<\/p>\n Sports tentpoles also help Visa tweak its contactless payment options ahead of the North American World Cup. The company has worked with its NFL team partners, the Olympics in Paris, and, since 2007, with FIFA on men\u2019s and women\u2019s World Cup events.<\/p>\n At the last men\u2019s World Cup in Qatar, Visa was able to cull data from all World Cup venues<\/a> and found 70% of all transactions were on Visa cards, 88% of transactions made with those cards were contactless, and overall spending<\/a> was up 39% from the 2018 World Cup and 300% from 2014. <\/p>\n After roughly five years of contactless payment in the U.S., Visa noted that roughly 65% of its digital payment transactions here are tapped at the point of sale, with NFL facilities helping Visa prepare to welcome a world that\u2019s come to expect easy payment options at sporting events.<\/p>\n \u201cThat\u2019s a key part of what\u2019s going to happen in these cities across the U.S., Canada, and Mexico: We\u2019re going to have this influx of cardholders from around the world, and nearly every market has Visa cards and mobile phones that are capable of tapping,\u201d Lawrence said. \u201cIf the U.S. had the World Cup in play here five years ago, it would have been a very different experience, but this is not our first rodeo with these big events and, in places like the Olympics, we even have exclusive Visa acceptance, so getting ourselves ready with all of our partners is a muscle that we\u2019ve built over 20-ish years.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"At Super Bowl 58 in 2024, NFL sponsor Visa could discuss how both football and the Olympics helped…\n","protected":false},"author":2,"featured_media":35470,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82,26571],"class_list":["post-35469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-soccer","tag-sports","tag-sports-marketing-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/35469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=35469"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/35469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/35470"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=35469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=35469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=35469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Visa](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/visa-fifa-world-cup.png\")
<\/a> <\/p>\n![\"One](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/FIFA-WC-Junio-2026_1920x1080-e1749570646739.jpg\")
<\/a> <\/p>\n![\"Soccer](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/home-depot-soccer-sponsor-Large.jpeg\")
<\/a> <\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/viva-fifa-world-cup-field.png\")
Visa<\/p>\n