{"id":355124,"date":"2025-12-19T08:49:12","date_gmt":"2025-12-19T08:49:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/355124\/"},"modified":"2025-12-19T08:49:12","modified_gmt":"2025-12-19T08:49:12","slug":"atp-partners-summit-2025-brings-global-partners-together-in-jeddah-atp-tour","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/355124\/","title":{"rendered":"ATP Partners Summit 2025\u00a0brings global partners together in Jeddah | ATP Tour"},"content":{"rendered":"<p>        ATP Tour<br \/>\n    ATP Partners Summit 2025\u00a0brings global partners together in Jeddah<\/p>\n<p>Summit held alongside the Next Gen ATP Finals presented by PIF<\/p>\n<p>December 18, 2025<\/p>\n<p>            <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/12\/atp-partners-summit-december-2025.jpg\" alt=\"The 2025 ATP Partners Summit brought together senior representatives from across the Tour\u2019s global partner portfolio.\"\/><\/p>\n<p>        The 2025 ATP Partners Summit brought together senior representatives from across the Tour\u2019s global partner portfolio.<br \/>\n        By ATP Staff<\/p>\n<p>The ATP this week hosted the 2025 ATP Partners Summit in Jeddah, Saudi Arabia, bringing together senior representatives from across the Tour\u2019s global partner portfolio for two days of collaboration, insight-sharing and strategic discussion.<\/p>\n<p>Held alongside the <a href=\"https:\/\/www.atptour.com\/en\/tournaments\/next-gen-atp-finals\/7696\/overview\" rel=\"nofollow noopener\" target=\"_blank\">Next Gen ATP Finals presented by PIF<\/a>, the Summit marked the first time the annual partners gathering has taken place in Jeddah, reinforcing the growing connection between the ATP and Saudi Arabia as the Tour continues to expand its global footprint.<\/p>\n<p>The ATP Partners Summit is held annually at different Tour destinations and has previously taken place in cities including Monte-Carlo, Rome, Dubai, London, Estoril and Madrid. The event provides a dedicated forum for partners to engage directly with ATP leadership, exchange best practices and explore opportunities to further grow the game together.<\/p>\n<p><a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.atptour.com\/en\/apps?utm_source=atp&amp;utm_medium=article&amp;utm_campaign=app_banner\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.atptour.com\/en\/news\/-\/media\/&#10;9333ed00493246e6a2ad692fa18710b7.ashx\" alt=\"The Official App Of Tennis | Download ATP WTA Live App\"\/><\/a><\/p>\n<p>Across the two-day programme, a wide range of topics have been discussed, including the ATP\u2019s long-term strategic vision, fan engagement, data-driven decision-making, sustainability, and the evolving role of partnerships in sport. The Summit also featured contributions from leading external speakers, including SURJ, TikTok, Two Circles, GWI and GSIQ, offering insights into platform innovation, partnership activation, fan intelligence and performance measurement. Sessions also explored how partners can activate more effectively across platforms and leverage players to deepen fan connection.<\/p>\n<p>In addition to the business sessions, partners experienced the <a href=\"https:\/\/www.atptour.com\/en\/tournaments\/next-gen-atp-finals\/7696\/overview\" rel=\"nofollow noopener\" target=\"_blank\">Next Gen ATP Finals presented by PIF<\/a> firsthand, including a venue tour, player meet-and-greet and live match action, offering a unique opportunity to see the ATP\u2019s future stars in action.<\/p>\n<p>Speaking at the Summit, ATP Chief Business Officer Daniele Sano said: &#8220;The 2025 Partners Summit follows a period of strong momentum for the ATP\u2019s commercial programme, including the onboarding of five new global partners and the renewal of six existing partnership agreements in 2025, reflecting continued confidence in the Tour\u2019s long-term strategy and global reach.\u201d<\/p>\n<p>The ATP Partners Summit concluded with a shared focus on innovation, collaboration and long-term value creation, as the Tour and its partners look ahead to the 2026 season and beyond.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"ATP Tour ATP Partners Summit 2025\u00a0brings global partners together in Jeddah Summit held alongside the Next Gen ATP&hellip;\n","protected":false},"author":2,"featured_media":355125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[442],"tags":[49,48,82,593],"class_list":["post-355124","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tennis","tag-ca","tag-canada","tag-sports","tag-tennis"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/355124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=355124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/355124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/355125"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=355124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=355124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=355124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}