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Image: Fable<\/p>\n
Showrunner is a new video content platform that will specialize in user-generated AI slop. The idea is people will pay to use generative AI tools<\/a> to produce their own TV, starting with short animated sketches. Who asked for this? Amazon for starters, which is investing an undisclosed amount in the company behind Showrunner. But even the startup\u2019s CEO, Edward Saatchi, doesn\u2019t sound entirely convinced by the pitch. \u201cMaybe nobody wants this and it won\u2019t work,\u201d he told Variety<\/a>.<\/p>\n This Narrative Adventure About Doomed Teenage Dinosaurs Feels Too Real<\/p>\n Billed as \u201cNetflix for AI,\u201d Showrunner is the work of a small, dozen-person start-up called Fable cofounded by Saatchi, who previously specialized in VR entertainment for Oculus. The platform is in beta right now, with users experimenting on \u201cmaking\u201d episodes for two shows: a Family Guy-looking tech satire called Exit Valley, and a sci-fi romcom about a husband and wife who get transported to another world while fighting at IKEA.<\/p>\n Early users are currently on the company\u2019s Discord serving up AI prompts like \u201cAli G meets Joe Biden and Asks him if he wants to buy some feet pics from this super hot chic he knows.\u201d Others include Joe Rogan and Donald Trump arguing about the Epstein files. None of them are actually funny. Of all the ways you could spend time on the internet, watching cringe slop on Showrunner might currently be one of the worst. But that may not even be the point.<\/p>\n \u201cThe \u2018Toy Story of AI\u2019 isn\u2019t just going to be a cheap Toy Story,\u201d Saatchi told Variety. \u201cOur idea is that \u2018Toy Story of AI\u2019 would be playable, with millions of new scenes, all owned by Disney.\u201d He seems to feel that the interactivity of rapidly sharing, refining, and iterating on prompts gives Showrunner a level of interactivity more reminiscent of video games than traditional TV or YouTube. <\/p>\n According to Fable, the goal is to charge users monthly fees to make the shows. Some of that money will in turn go to companies like Disney, who it\u2019s currently in talks with for licensing rights. There are also reportedly guardrails in place to keep the AI-generated shows somewhat narratively consistent and prevent copyright infringement. <\/p>\n