{"id":363999,"date":"2025-12-23T15:06:09","date_gmt":"2025-12-23T15:06:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/363999\/"},"modified":"2025-12-23T15:06:09","modified_gmt":"2025-12-23T15:06:09","slug":"nhl-debuts-new-marketing-spot-ai-cant-nhl","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/363999\/","title":{"rendered":"NHL debuts new marketing spot &#8216;AI Can&#8217;t NHL&#8217;"},"content":{"rendered":"<p>NEW YORK &#8212; Today, the National Hockey League (NHL) drops the latest spot in its <a href=\"https:\/\/media.nhl.com\/news\/19176\" rel=\"nofollow noopener\" target=\"_blank\">season-long campaign<\/a>, \u201cThe Next Golden Era Is Now.\u201d<\/p>\n<p>The new spot, titled \u201c<a href=\"https:\/\/youtu.be\/vjz9JxAsZSg\" rel=\"nofollow noopener\" target=\"_blank\">**AI Can\u2019t NHL,**\u201d<\/a> offers a hockey-centric take on one of today\u2019s most talked-about cultural phenomena \u2013 the AI revolution. Created in partnership with agency Highdive, the ad builds on this season\u2019s campaign by engaging with the current cultural zeitgeist and contrasting the real-world rise of AI with the game and its star players.<\/p>\n<p>Featuring four of the NHL\u2019s brightest young stars \u2013 Charlie McAvoy of the Boston Bruins, Cale Makar of the Colorado Avalanche, Jake Oettinger of the Dallas Stars and Quinn Hughes of the Minnesota Wild \u2013 the spot opens on the conclusion of a presentation about how AI will impact all professions. One by one, the players raise their hands, asking pointed questions that highlight the unique skills and instincts that artificial intelligence can never replicate \u2013 showing audiences the true irreplaceable human element at the heart of the game.<\/p>\n<p>\u201cAI Can\u2019t NHL\u201d is the third spot in this season\u2019s campaign, following \u201cWork From Home,\u201d and \u201c<a href=\"https:\/\/youtu.be\/Zpuy5hL2XRM?si=Qq8BYDYqNdv6V4Uc\" rel=\"nofollow noopener\" target=\"_blank\">Day in the Life<\/a>.\u201d<\/p>\n<p>The spot will make its television debut tonight during NHL on TNT\u2019s coverage of the Pittsburgh Penguins-Toronto Maple Leafs game at 4 p.m. ET and the New York Rangers-Washington Capitals game broadcast at 7 p.m. ET on Sportsnet.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK &#8212; Today, the National Hockey League (NHL) drops the latest spot in its season-long campaign, \u201cThe&hellip;\n","protected":false},"author":2,"featured_media":364000,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[433],"tags":[49,48,448,82],"class_list":{"0":"post-363999","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-ca","9":"tag-canada","10":"tag-nhl","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/363999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=363999"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/363999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/364000"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=363999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=363999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=363999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}