{"id":366168,"date":"2025-12-24T15:25:21","date_gmt":"2025-12-24T15:25:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/366168\/"},"modified":"2025-12-24T15:25:21","modified_gmt":"2025-12-24T15:25:21","slug":"russell-west-optometrys-change-for-change-fundraiser-exceeds-giving-goal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/366168\/","title":{"rendered":"Russell West Optometry\u2019s CHANGE FOR CHANGE Fundraiser Exceeds Giving Goal"},"content":{"rendered":"<p>KAWARTHA LAKES- In five months, the team at Russell West Optometry in Lindsay and their five-to-one matching initiative raised $5,020 from patients and staff, resulting in a total donation of $30,020 to the WE ARE THE ROSS capital campaign!<\/p>\n<p>The team launched its CHANGE FOR CHANGE fundraiser in the summer, encouraging patients to donate their change or to add a preferred amount to their invoice. RWO owners Dr. Brett Marchand and Dr. Liana Cooper committed to match their patients\u2019 giving five-to-one up to a total of $25,000.<\/p>\n<p>With the spirit of giving in the air, the $5,000 goal was exceeded on December 16 thanks to contributions from patients and RWO staff. \u201cWe\u2019ve had so many people asking about the WE ARE THE ROSS messages we have all over the building. When we tell them that we have interactions with the Ross all the time, especially involving stroke patients, they are very eager to support the cause,\u201d said Dr. Liana Cooper. \u201cWe all have a part to play in our community\u2019s health care.\u201d<\/p>\n<p>\u201cIt\u2019s been so much fun hearing updates about Russell West Optometry\u2019s CHANGE FOR CHANGE fundraiser and watching their donation tracker climb,\u201d said Erin Coons, RMH Foundation CEO. \u201cWe sincerely appreciate all the work the team has put into their fundraising initiative, and we want to thank all of their patients and staff who gave so generously upon learning that their giving would be matched five-to-one by Dr. Cooper and Dr. Marchand. Russell West Optometry is a valued member of our WE ARE THE ROSS Business Community.\u201d<\/p>\n<p>The WE ARE THE ROSS campaign supports the hospital\u2019s highest priority projects, funding $25 million in essential facilities and technology improvements including the expansion of the Emergency Department and ICU, leading-edge diagnostic technology and life-saving bedside equipment.<\/p>\n<p>For more information about the WE ARE THE ROSS capital campaign, visit www.wearetheross.ca.<\/p>\n<p><a href=\"https:\/\/www.kawartha411.ca\/donate\/\" target=\"_blank\" class=\"tdm-col-content-title-url\" rel=\"nofollow noopener\"><\/p>\n<p>Support Kawartha 411 News<\/p>\n<p><\/a><\/p>\n<p class=\"tdm-descr td-fix-index\">We\u2019re asking readers, like you, to make a contribution in support of Kawartha 411&#8217;s\u00a0 independent journalism.<\/p>\n<p>At Kawartha 411 we depend on the generosity of Canadians like you.<\/p>\n<p>Independent media in Canada is more important than ever. If you\u2019re able, please make a donation to Kawartha 411 today. Thank you so much.<\/p>\n","protected":false},"excerpt":{"rendered":"KAWARTHA LAKES- In five months, the team at Russell West Optometry in Lindsay and their five-to-one matching initiative&hellip;\n","protected":false},"author":2,"featured_media":366169,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[37778,37779,49,48,37782,37783,29250,84,392,37784,37785,44],"class_list":["post-366168","post","type-post","status-publish","format-standard","has-post-thumbnail","category-healthcare","tag-kawarthalakes","tag-kawarthanews-kawartha411","tag-ca","tag-canada","tag-cityofkawarthalakesnews","tag-cklnews","tag-goodnews","tag-health","tag-healthcare","tag-kawartha-411","tag-kawartha411","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/366168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=366168"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/366168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/366169"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=366168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=366168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=366168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}