{"id":37185,"date":"2025-07-31T15:48:08","date_gmt":"2025-07-31T15:48:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/37185\/"},"modified":"2025-07-31T15:48:08","modified_gmt":"2025-07-31T15:48:08","slug":"nascar-cup-series-continues-to-see-viewership-growth-nbcs-open-championship-up-16-from-last-year","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/37185\/","title":{"rendered":"NASCAR Cup Series Continues to See Viewership Growth; NBC\u2019s Open Championship Up 16% From Last Year"},"content":{"rendered":"<p>Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week\u2019s edition, ABC secures another most-watched WNBA game ever with Indiana Fever vs Chicago Sky; NBA Summer League is up more than 25% compared to last year\u2019s viewership; and more.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-156839 alignright\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/RatingsRoundup.png\" alt=\"\" width=\"350\" height=\"210\"  \/>NASCAR Cup Series Race on TNT &amp; TruTV Averaged 2.5 Million Viewers<\/p>\n<p>NASCAR Cup Series: Sunday\u2019s final leg of the inaugural In-Season Challenge earned a 1.24 household rating across TNT &amp; TruTV with an average of 2.5 million viewers per minute, ranking NASCAR as the #1 sport of the week on television overall. It was TNT\u2019s most-watched race.<\/p>\n<p>No direct YOY comparison (2024 on NBC), but the 2.5 million average viewers is the most for any Cup Series race since Charlotte in May on Prime Video (2.6 million) and up +12% over the 2024 NCS cable race average (2.2 million)<\/p>\n<p>TNT averaged 2.3 million viewers per minute, ranking as the #1 sports telecast of the week across all linear television<br \/>\nThe TruTV Alt-Cast averaged 169,000 viewers per minute and accounted for 7% of the total linear audience<\/p>\n<p>With four laps remaining, the race was briefly impacted by weather and delayed for approx. 20 minutes between 5P-5:30P<\/p>\n<p>The conclusion involved a pair of overtime restarts before Bubba Wallace took the checkered flag, snapping his 100-race winless streak<\/p>\n<p>At peak, 3.1 million viewers were tuned in from 5:30P-5:45P for the overtime restarts<br \/>\nShare was up 45% vs. 2024 NASCAR Cup Series cable average<br \/>\nP18-34 for Sunday\u2019s race was up 96% vs. the 2024 NASCAR Cup Series cable average<br \/>\nSaturday\u2019s NCS Practice &amp; Qualifying on TruTV averaged 148,000 viewers per minute<\/p>\n<p>Friday\u2019s P&amp;Q window was rained out \u2013 the telecast window still averaged 80k viewers on TruTV<\/p>\n<p>Linear viewership information does not include streaming viewership via HBO MAX (which is not Nielsen-rated) or TNT Sports\u2019 authenticated connected apps<\/p>\n<p>NASCAR Xfinity Series: Saturday\u2019s event earned a 0.61 household rating on The CW with an average of 1.1 million viewers tuned in per minute<\/p>\n<p>The race ranked as the #1 program of the week on The CW for the 20th of 21 NXS races this season<\/p>\n<p>At peak, 1.3 million viewers were tuned in for the conclusion of the race<\/p>\n<p>NASCAR Craftsman Truck Series: Friday\u2019s event earned a 0.19 household rating on FS1 with an average of 341,000 viewers tuned in per minute<\/p>\n<p>Ranked as the #1 sports event of the week on FS1<br \/>\nAt peak, 378,000 viewers were tuned in<\/p>\n<p>Weekend Motorsports, ranked by audience size:<\/p>\n<p>NCS (Indy Oval): 2.449 million viewers on TNT &amp; TruTV<\/p>\n<p>NXS (Indy Oval): 1.108 million viewers on The CW<\/p>\n<p>Formula 1 (Belgium): 1.076 million viewers on ESPN<br \/>\nIndyCar (Laguna Seca): 734,000 viewers on FOX<br \/>\nNHRA (Sonoma): 498,000 viewers on FOX (Saturday)<br \/>\nNCTS (LOIRP): 341,000 viewers on FS1<\/p>\n<p>NHRA (Sonoma): 277,000 viewers on FS1 (Sunday opposite NCS Indianapolis)<\/p>\n<p>ARCA (LOIRP): 125,000 viewers on FS1<\/p>\n<p>NASCAR Cup Series Brickyard 400 \u2013\u00a0Aired Sunday, July 27th on TNT &amp; TruTV<\/p>\n<p>U.S. Rating \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n<p>2025:\u00a01.24 on TNT &amp; TruTV<br \/>\nNo direct YOY comparison;\u00a0Up +6% over 2024 NCS cable race average (1.17)<\/p>\n<p>Avg. Viewers (000) (all ages P2+)<\/p>\n<p>2025:\u00a02,449 (2.5 million)<br \/>\nNo direct YOY comparison; Up +12% over 2024 NCS cable race average (2.2 million)<\/p>\n<p>NASCAR Xfinity Series Pennzoil 250 \u2013\u00a0Aired Saturday, July 26th on The CW<\/p>\n<p>U.S. Rating<\/p>\n<p>2025:\u00a00.61 on The CW<br \/>\nDown -6% versus 2024 Indianapolis on USA (0.65)<\/p>\n<p>Avg. Viewers (all ages P2+)<\/p>\n<p>2025:\u00a01,108 (1.1 million)<br \/>\nDown -1% versus 2024 Indianapolis on USA (1.15 million)<\/p>\n<p>NASCAR Craftsman Truck Series TSport 200 \u2013\u00a0Aired Friday, July 25th on FS1<\/p>\n<p>U.S. Rating<\/p>\n<p>2025:\u00a0 0.19 on FS1<br \/>\nDown -21% versus 2024 LOIRP on FS1 (0.24)<\/p>\n<p>Avg. Viewers (all ages P2+)<\/p>\n<p>2025:\u00a0341,000<br \/>\nDown -21% versus 2024 LOIRP on FS1 (432,000)<\/p>\n<p>TNT END-OF-SEASON<\/p>\n<p>Through five races, NASCAR on TNT Sports averaged 2.1 million viewers<br \/>\nP18-34 audience average for TNT Sports\u2019 races were up 48% vs. the 2024 NASCAR Cup Series cable average<br \/>\nShare was up 20% vs. the 2024 NASCAR Cup Series cable average<br \/>\nAverage race viewership grew 52% from TNT Sports\u2019 first race in Atlanta to its final race in Indianapolis<\/p>\n<p>Bleacher Report elevated TNT Sports\u2019 coverage of NASCAR and helped bring a new generation of motorsports content to fans across its social platforms:<\/p>\n<p>100 million views across its NASCAR content in TNT Sports five race weekends<br \/>\nIncluded B\/R Racing launching a new show Taking Laps with Dale Earnhardt Jr., where Dale Jr. welcomed a celebrity guest onto the racetrack and had a conversation while hitting top speeds. Guests included NBA legend Dwight Howard and New York Giants star receiver Malik Nabers.<br \/>\n73% of Bleacher Report\u2019s and House of Highlights\u2019 audience is under 34 years old<\/p>\n<p>ABC Airs Another of Its Most-Watched WNBA Games Ever<\/p>\n<p>Indiana Fever vs Chicago Sky matchup on July 27<\/p>\n<p>6th most-watched regular season game on ABC ever<br \/>\n4th most-watched regular season game on ABC this season-to-date<br \/>\nWNBA Countdown (averaging 684K viewers on ABC this season)<\/p>\n<p>Up 9% vs. last year\u2019s ABC regular season average<\/p>\n<p>1.5M average viewers<\/p>\n<p>Up 17% vs. last year\u2019s ABC regular season average<\/p>\n<p>Season-to-date: WNBA across ESPN platforms up 6% from last season<\/p>\n<p>Baseball Night in America on FOX Featuring Dodgers-Red Sox Scores 2.02M Viewers<\/p>\n<p>2.02 million viewers tuned in for Saturday\u2019s two-game Baseball Night in America slate on FOX, highlighted by a 4-2 Red Sox win over the Dodgers at Fenway Park.<\/p>\n<p>Up +7% over last year\u2019s average of 1.88 million viewers for regular season MLB telecasts on FOX.<\/p>\n<p>Second Annual NFL Flag Championships Reached 7.7 Million Fans Across ESPN, ABC, Disney and NFL Platforms<\/p>\n<p>The NFL Flag Championships reached 7.7 million fans across 22 linear games throughout three days (July 18-20) of coverage on ESPN, ABC, Disney and NFL platforms. The second annual event, which reached 65% more fans than the inaugural event in 2024, showcased games from three specific groups of elite youth flag football players \u2013 the girls high school division, boys 14 under division and the international division.<\/p>\n<p>Please note: the reach number is comprised of metrics from the linear broadcasts which were also available on digital platforms. The 7.7 million fans do not account for metrics from the 11 games exclusively on digital platforms.<\/p>\n<p>After coverage of multiple rounds of games which started with the round of 16 on Friday, the girls high school division and boys 14U division tournaments culminated on Championship Sunday with stellar play and excitement.<\/p>\n<p>On ABC, Disney, ESPN and NFL platforms, the girls\u2019 and boys\u2019 championship games\u2019 broadcast window (4-6 p.m. ET) averaged 619,000 viewers, with the boys\u2019 game averaging 464,000 viewers (4-5 p.m.) leading into the girls\u2019 game which averaged 766,000 viewers (5-6 p.m.). The audience peaked in the final quarter hour of the broadcast window (5:45-6 p.m.), averaging 878,000 viewers.<\/p>\n<p>Across ESPN\u2019s social platforms, the tournament experienced triple-digit growth in two key areas over the three days of competition:<\/p>\n<p>Total Engagements: 3.3 million (up +198%)<br \/>\nTotal Video Views: 40.3 million (up +148%)<\/p>\n<p>All social metrics are compared to the 2024 inaugural event.<\/p>\n<p>Over the course of the four-day event, 25,000 fans attended the NFL Flag Championships.<\/p>\n<p>ESPN, Disney, and NFL\u2019s Coverage of the NFL Flag Championships<br \/>Over the three action-packed days, which drew nearly 3,000 youth participants, ESPN delivered more than 33 hours of coverage, which aired and streamed across 11 platforms including ESPN, ABC, ESPN2, ESPN+, Disney+, Disney XD, Disney Channel, ESPN Deportes, NFL+, NFL Network and ESPN YouTube channels.<\/p>\n<p>Reach is defined by the total number of viewers who sampled the product for at least one minute throughout the event. In 2025, ESPN broadcasted 22 games on linear vs. 18 in 2024.<\/p>\n<p>The NASCAR Cup Series Race Earned Sees 2.0 million Average Viewers<\/p>\n<p>NASCAR Cup Series: Sunday\u2019s weather-impacted event earned a 1.07 household rating across TNT &amp; TruTV with an average of 2.0 million viewers tuned in per minute, ranking NASCAR the #1 sports event telecast of the weekend on cable television, and #2 for the week overall behind only Monday\u2019s MLB Home Run Derby on ESPN<\/p>\n<p>Additionally, the race telecast ranked as the #2 sports event Sunday behind only the Open Championship (golf) on NBC<br \/>\nNote: the race was impacted by weather and delayed nearly an hour on lap 387. The conclusion involved a pair of overtime restarts before Denny Hamlin took the checkered flag for the fourth time this season<br \/>\nAt peak, 2.5 million viewers were tuned in just prior to the weather delay<\/p>\n<p>Viewership dropped 27% during the 56-minute weather delay<br \/>\nViewership increased 48% from the start of the race until the weather delay<\/p>\n<p>No direct YOY comparison, but viewership was up +25% over NCS Atlanta II, which also featured a mid-race rain delay and aired on TNT &amp; TruTV (1.6 million)<\/p>\n<p>TNT averaged 1.87 million viewers, in line with Chicago Street race two weeks prior (1.88 million)<br \/>\nThe TruTV Alt-Cast averaged 137,000 viewers per minute and accounted for 7% of the total linear audience<\/p>\n<p>Saturday\u2019s NCS Practice &amp; Qualifying on TruTV averaged 180,000 viewers per minute<br \/>\nLinear viewership information does not include streaming viewership via HBO MAX (which is not Nielsen-rated) or TNT Sports\u2019 authenticated connected apps<br \/>\nDespite the rain, continued strong growth of P18-34 demo, with Sunday\u2019s race up double digits (up 11%) vs. last year\u2019s NASCAR Cup Series average on cable<br \/>\nBleacher Report\/House of Highlights (social):<\/p>\n<p>Generated 89 million views of NASCAR Cup Series content across Bleacher Report and HoH social platforms through four weeks of TNT Sports\u2019 live race coverage<br \/>\n73% of Bleacher Report\u2019s and House of Highlights\u2019 audience is under 34 years old<\/p>\n<p>NASCAR Xfinity Series: Saturday\u2019s weather-impacted event earned a 0.58 rating on The CW with an average of 1.0 million viewers tuned in per minute<\/p>\n<p>The race was impacted by weather and called after 134 of 200 scheduled laps were complete<br \/>\nAt peak, 1.1 million viewers were tuned in 5:30P-5:45P prior to the weather<br \/>\nThe CW continued coverage from Dover following the delay and as the race was ruled official from 6:15P-7P (832,000 average viewers per minute)<\/p>\n<p>Viewership from 6:15P-7P is not included in the 1.0 million average race viewers<\/p>\n<p>The race ranked as the #1 program of the week on The CW for the 19th of 20 NXS races this season<\/p>\n<p>Weekend Motorsports, ranked by audience size:<\/p>\n<p>NCS (Dover): 2.009 million viewers on TNT &amp; TruTV (weather-impacted)<br \/>\nNXS (Dover): 1.047 million viewers on The CW (weather-impacted)<br \/>\nMotocross (Washougal): 776,000 viewers on NBC (OPEN Championship golf as lead-in)<br \/>\nIndyCar (Toronto): 734,000 viewers on FOX<br \/>\nNHRA (Seattle): 673,000 viewers on FOX<br \/>\nARCA (Dover): 132,000 viewers on FS1<\/p>\n<p>NASCAR Cup Series AutoTrader EchoPark Automotive 400 \u2013\u00a0Aired Sunday, July 20th on TNT &amp; TruTV<\/p>\n<p>Note: Race was impacted by weather and delayed nearly an hour on lap 387<\/p>\n<p>U.S. Rating \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\n<p>2025:\u00a01.07 on TNT &amp; TruTV<br \/>\nNo direct YOY comparison<\/p>\n<p>Avg. Viewers (000) (all ages P2+)<\/p>\n<p>2025: 2,009 (2.0 million)<br \/>\nNo direct YOY comparison<\/p>\n<p>NASCAR Xfinity Series BetRivers 200 \u2013\u00a0Aired Saturday, July 19th on The CW<\/p>\n<p>Note: Race was shortened by weather on lap 134 of 200<\/p>\n<p>U.S. Rating<\/p>\n<p>2025:\u00a00.58 on The CW<br \/>\nNo direct YOY comparison<\/p>\n<p>Avg. Viewers (all ages P2+)<\/p>\n<p>2025:\u00a01,047 (1.0 million)<br \/>\nNo direct YOY comparison<\/p>\n<p>ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events<\/p>\n<p>Friday, July 18<\/p>\n<p>ESPN airs most-watched WNBA skills and 3-point contest ever<\/p>\n<p>1.3M average viewers<br \/>\nUp 89% vs. last year\u2019s WNBA Skills and 3-Point Contest<\/p>\n<p>Most-viewed program across all of TV in primetime among people under 35, adults 18-34 and females 18-34<\/p>\n<p>Saturday, July 19<\/p>\n<p>2025 WNBA All-Star Game was the most-watched program of the night across all of TV<\/p>\n<p>2.2M average viewers<br \/>\nUp 158% vs. 2023 WNBA All-Star Game<\/p>\n<p>Second most-watched WNBA All-Star Game ever (behind 2024)<\/p>\n<p>2025 NBA Las Vegas Summer League Viewership Up Double Digits<\/p>\n<p>Average audience: 255K viewers<br \/>\n+27% vs. 2024 Las Vegas Summer League average<br \/>\nChampionship game (Sacramento x Charlotte, 7\/20\/25): 420K viewers<\/p>\n<p>+3% vs. 2024 Las Vegas Summer League Championship Game<\/p>\n<p>NBC Sports\u2019 Coverage of 153rd Open Championship at Royal Portrush is Most-Washed Since 2022, and up 16% From Last Year<\/p>\n<p>NBC Sports\u2019 presentation of The 153rd Open Championship at Royal Portrush Golf Club in Portrush, Northern Ireland \u2013 featuring Scottie Scheffler\u2019s first ever Open win \u2013 ranks as the most-watched Open since the milestone 150th Open at St Andrews in 2022, with double-digit percent viewership gains across its coverage on NBC, USA Network, and Peacock.<\/p>\n<p>Sunday\u2019s final round coverage on NBC and Peacock (9:02 a.m. \u2013 1:51 p.m. ET) produced a Total Audience Delivery (TAD) of 4.1 million viewers, up 21% vs. 2024, according to data from Nielsen and Adobe Analytics. Viewership peaked at more than 6.1 million viewers in the 1:30-1:45 p.m. ET quarter hour, as Rory McIlroy concluded his round and Scottie Scheffler closed out his first-ever Open title, defeating Harris English by four shots.<\/p>\n<p>Weekend coverage on NBC and Peacock averaged 3.6 million viewers, up 24% from the comparable windows in 2024. The Saturday\/Sunday windows were television\u2019s most-watched sports telecasts of the weekend.<\/p>\n<p>Thursday and Friday early-round coverage on USA Network averaged of more than 1 million viewers, up 18% vs. 2024, also ranking as the most-watched early-round coverage of The Open since 2022, which featured Tiger Woods in the field.<\/p>\n<p>Overall, four-day coverage of The Open averaged more than 2 million viewers on NBC and USA Network, up 16% vs. 2024, and best since 2022.<\/p>\n<p>The 2025 Open Championship also delivered viewership milestones for Peacock. Saturday and Sunday\u2019s simulstreams of NBC\u2019s coverage rank as Peacock\u2019s two most-watched Open Championship windows on record. Overall total minutes streamed on Peacock and NBC Sports Digital were up 13% vs. 2024.<\/p>\n<p>Pro League Network Surges Past 1M Live Views with Friday Night Fights from the AMP Summer House<\/p>\n<p>Friday Night Fights, the flagship combat\u00a0series from Pro League Network (PLN), hit a major milestone last week\u00a0with its SlapFIGHT Championship 46: Gold Rush event, streamed live\u00a0from the AMP Summer House. AMP\u2014a wildly popular content collective\u00a0featuring top creators like Kai Cenat, ImDavisss, Agent00, Fanum, and\u00a0Duke Dennis\u2014served as both the broadcast backdrop and an active\u00a0co-hosting force for the event, helping drive over 1 million live\u00a0views, 45,000+ peak concurrent viewers, and 100,000+ real-time fan\u00a0engagements, placing it alongside the most-watched sports streams of\u00a0the year and outperforming many traditional live sports broadcasts.<\/p>\n<p>Distributed live across AMP\u2019s ImDavisss\u2019 Twitch channel the broadcast\u00a0ranked among the top five English-language Twitch streams of the day\u00a0and became one of AMP\u2019s highest-performing Summer House broadcasts to\u00a0date. Compared to competing combat sports on the same day, SlapFIGHT\u00a0tripled the audience and exceeded viewership levels typically seen on\u00a0major cable networks.<\/p>\n<p>But it wasn\u2019t just reach\u2014it was co-creation. The broadcast was built\u00a0in collaboration with top-tier creators who shaped both the tone and\u00a0narrative of the night. PLN host JT Tilley was joined on commentary by\u00a0MoistCr1TiKaL, one of the most respected personalities in streaming\u00a0and gaming culture. His presence brought editorial weight and cultural\u00a0relevance to the stream, drawing in crossover audiences and elevating\u00a0the action with his trademark dry, incisive delivery.<\/p>\n<p>The AMP crew added real-time energy and personality: Kai Cenat\u00a0interviewed fight winners live on stream, while Agent00 captured\u00a0immediate reactions from the losing fighters\u2014creating a post-fight\u00a0experience that felt emotional, spontaneous, and fan-driven.\u00a0Meanwhile, Joe Bartolozzi co-streamed the card with his own commentary\u00a0and audience engagement, helping drive over 55,000 live chat comments\u00a0\u2014a level of interaction rarely seen in traditional sports.<\/p>\n<p>Bartolozzi will appear live on set for Friday Night Fights on August 8\u00a0at PLN Studios, further cementing his role as one of the network\u2019s\u00a0most dynamic creator collaborators.<\/p>\n<p>In a surprise post-fight segment, Kai Cenat and ImDavisss extended the\u00a0action by stepping into PLN\u2019s viral CarJitsu\u00a0Championship\u2014demonstrating PLN\u2019s creator-first format strategy, where\u00a0stars don\u2019t just react to the action\u2014they become part of it.<\/p>\n<p>\u201cWe showed over a million viewers what PLN is all about on\u00a0Friday\u2014live, high-intensity, made-for-digital sports built for the<br \/>creator economy,\u201d says PLN co-founders Bill Yucatonis and Mike\u00a0Salvaris. \u201cYou could feel the energy from the AMP community. Seeing\u00a0these creators not just promote but shape the show\u2014and watching\u00a0viewership rival traditional sports broadcasts with a much younger\u00a0audience\u2014is a clear signal that this model works and is built to\u00a0scale.\u201d<\/p>\n<p>In addition to streaming on Twitch and YouTube, SlapFIGHT 46 was\u00a0distributed across connected TV and FAST platforms including Stadium,\u00a0FuboTV, Bally Sports, and Fight Network, reinforcing PLN\u2019s\u00a0multi-platform reach.<\/p>\n<p>The event is part of PLN\u2019s 10-week summer Friday Night Fights\u00a0series\u2014an evolving lineup of combat formats that includes CarJitsu,\u00a0Coffin Wars, Chest Chop, and Ultimate Tire Wrestling. Each sport is\u00a0owned and operated by PLN and designed specifically for creator\u00a0integration, real-time reaction, and mass social engagement.<\/p>\n<p>ESPN\u2019s Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board<\/p>\n<p>At the halfway mark of Nielsen\u2019s 2025 calendar year, ESPN is delivering significant viewership successes. In addition to leading amongst all Nielsen-rated networks, ESPN is experiencing its highest levels of viewership since at least 2016 in multiple areas, including \u2018ESPN + Sports on ABC\u2019.<\/p>\n<p>ESPN has Increased its Own Audience Year-Over-Year\u2026 Any Way You Slice It<br \/>Measuring against its own audience, Nielsen reported ESPN has increased its viewership throughout the first half of 2025 from the same point in 2024. ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET). When adding \u2018Sports on ABC\u2019 with ESPN\u2019s all-day programming, ESPN has increased its viewership by 1% compared to the first half of 2024.<\/p>\n<p>All three categories are among the highest audiences for ESPN in recent years, including more than a decade in Prime Time:<\/p>\n<p>ESPN &amp; Sports on ABC: Most-watched first half of the year since 2016, with more than 254 billion minutes consumed.<br \/>\nESPN: Second best average-minute-audience since 2017 at the year\u2019s halfway point, with the primary network averaging 712,000 viewers for every minute across 183 days.<br \/>\nESPN Prime Time: Best since 2014, with the primary network averaging 1.9 million viewers during the 183 nights.<\/p>\n<p>ESPN\u2019s Nielsen-Rated Platforms Approaching 300 Billion Minutes Watched; ESPN Alone Encroaching on 200 Billion Minutes<br \/>Adding in all of ESPN\u2019s Nielsen-rated platforms, fans have combined for nearly 300 billion minutes watched, the most of all Nielsen\u2019s nationally measured sports viewership channels in 2025. ESPN alone accounts for 187 billion minutes, the most sports content consumed by any single network across all Nielsen nationally measured platforms.<\/p>\n<p>ESPN\u2019s Digital and Social Remains No. 1 Per Comscore Data<br \/>ESPN\u2019s strong television viewership is in addition to its continued digital successes. According to the latest available Comscore data, ESPN Digital &amp; Social was again No. 1 in the U.S. Sports Category with\u00a0175.1 million unique users, up 5% year-over-year and reaching\u00a063% of the U.S. adult population\u00a0across digital, YouTube and social media platforms, according to recently released Comscore data. Additional successes in the same month:<\/p>\n<p>The\u00a0ESPN App remained No. 1\u00a0in May, reaching 27.0 million unique users, up 16% year-over-year, more than the next nine non-ESPN apps combined and\u00a0eight times its nearest competitor\u00a0in the Mobile Sports App category.<br \/>\nESPN.com was No. 1\u00a0across the web in May with 55.8 million unique visitors and 1.7 billion minutes, up 27% year-over-year.<br \/>\nFor the\u00a047th month in a row\u00a0ESPN Social was No. 1 among sports properties, reaching\u00a0768 million engagements\u00a0in May, nearly 25 million per day.<\/p>\n<p>ESPN\u2019s strong Nielsen viewership momentum across linear and digital in the first half of 2025 underscores its strength and sets the stage for the launch of its direct-to-consumer service and enhanced ESPN App this fall \u2013 bringing all of ESPN, all in one place, directly to fans.<\/p>\n<p>More Ratings News From Around the Biz<\/p>\n","protected":false},"excerpt":{"rendered":"Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around&hellip;\n","protected":false},"author":2,"featured_media":37186,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-37185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/37185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=37185"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/37185\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/37186"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=37185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=37185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=37185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}