![\"Celebrity](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2025\/07\/9776103b975d92b219d2f3e1c6ad0870ea-jasonmomoa.rvertical.w330.jpg\")
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Sometime in the last 24 hours, I felt something change within me. Mercury is in retrograde, after all. But today, I discovered that this has nothing to do with planetary configurations and everything to do with my personal sun and my stars: Jason Momoa<\/a>\u2019s beard<\/a>.<\/p>\n On Wednesday, the 45-year-old actor shaved off his perfect beard to promote his aluminum water-bottle company, Mananalu. If you\u2019re feeling particularly masochistic on this hot Thursday, you can watch the massacre take place in video<\/a> form.<\/p>\n \u201cI launched @mananalu to help eliminate single-use plastic. Now, we\u2019re taking it even further, partnering with our team at @Getboomerangwater to bring in a closed-loop system that sanitizes and bottles water onsite,\u201d he captioned his Instagram post. \u201cThat means even less waste, reduced shipping footprint, and our aluminum bottles get reused over and over.\u201d<\/p>\n In some ways, what\u2019s happened here is actually akin to an astrological event, in that it goes down every six years. In 2019, Momoa shaved<\/a> off his beautifully bushy beard to raise awareness for the fact that we are drowning the earth in single-use plastic \u2026 and also to promote the launch of Mananalu. Now here he is again, taking an electric shaver to the wispies that dangle so lusciously from his chin.<\/p>\n I was not previously aware that Jason Momoa\u2019s beard was something I cherished, but I\u2019m strangely destabilized by his bare upper lip. I\u2019m not the only one mourning. Looking at his newly naked face, Momoa laughs, \u201cGoddamn it, I hate it!\u201d Was it worth it, Jason?<\/p>\n Stay in touch.<\/p>\n Get the Cut newsletter delivered daily<\/p>\n Vox Media, LLC Terms and Privacy Notice<\/p>\n