{"id":380202,"date":"2025-12-31T21:41:07","date_gmt":"2025-12-31T21:41:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/380202\/"},"modified":"2025-12-31T21:41:07","modified_gmt":"2025-12-31T21:41:07","slug":"nba-christmas-viewership-hits-15-year-high-with-47m-viewers-social-media-numbers-set-records","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/380202\/","title":{"rendered":"NBA Christmas viewership hits 15-year high with 47M viewers, social media numbers set records"},"content":{"rendered":"<p>NEW YORK \u2014 The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced Wednesday.<\/p>\n<p>More than 47 million people in the U.S. watched at least some of the five-game slate on ABC and ESPN, which represents a 45% increase over last year. And there was an average of 5.5 million viewers for the games, up 4% from a year ago.<\/p>\n<p>The Cleveland-New York game was the most-watched Christmas game ever, which started at noon Eastern, with an average of 6.4 million viewers. The San Antonio-Oklahoma City game was the most-watched in the 2:30 p.m. Christmas timeslot since 2017, and the Dallas-Golden State game was the most-watched in the 5 p.m. timeslot since 2019.<\/p>\n<p>Also, the league said it was the \u201cmost-viewed brand across social media\u201d on Christmas, with its content generating 1.6 billion views. That&#8217;s up 23% over Christmas 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK \u2014 The NBA saw its best Christmas Day viewership numbers in 15 years, the league announced&hellip;\n","protected":false},"author":2,"featured_media":380203,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[49,48,459,82],"class_list":["post-380202","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-ca","tag-canada","tag-nba","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/380202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=380202"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/380202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/380203"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=380202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=380202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=380202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}