{"id":382704,"date":"2026-01-02T02:56:09","date_gmt":"2026-01-02T02:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/382704\/"},"modified":"2026-01-02T02:56:09","modified_gmt":"2026-01-02T02:56:09","slug":"xfinity-clears-the-air-surrounding-nascar-involvement-amid-shift-to-oreilly-auto-parts-series","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/382704\/","title":{"rendered":"Xfinity clears the air surrounding NASCAR involvement amid shift to O&#8217;Reilly Auto Parts Series"},"content":{"rendered":"<p>Xfinity is clearing the air on its involvement with NASCAR after the company\u2019s second national division change its name from NASCAR Xfinity Series to NASCAR O\u2019Reilly Auto Parts Series. On X\/Twitter, Xfinity Racing shared a meme that had a man saying, \u201cThank you for changing my life,\u201d to the Xfinity Series logo. That led to a fan replying that they hope it\u2019s not a \u201cgoodbye\u201d for Xfinity. <\/p>\n<p>\u201cWe\u2019re still a Premier Partner of the NASCAR Cup Series, a team sponsor of [23XI Racing] , have the Xfinity 500 for fall [Martinsville Speedway], &amp; the Xfinity Fastest Lap Award, for all three national series,\u201d Xfinity Racing replied. \u201cIt\u2019s only a farewell for that part.\u201d<\/p>\n<p lang=\"en\" dir=\"ltr\">We\u2019re still a Premier Partner of the NASCAR Cup Series, a team sponsor of <a href=\"https:\/\/twitter.com\/23XIRacing?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@23XIRacing<\/a>, have the Xfinity 500 for fall <a href=\"https:\/\/twitter.com\/MartinsvilleSwy?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@MartinsvilleSwy<\/a>, &amp; the Xfinity Fastest Lap Award for all three national series.<\/p>\n<p>It\u2019s only a farewell for that part.<\/p>\n<p>\u2014 Xfinity Racing (@XfinityRacing) <a href=\"https:\/\/twitter.com\/XfinityRacing\/status\/2006423235886465130?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">December 31, 2025<\/a><\/p>\n<p>In February 2025, Comcast renewed its sponsorship with NASCAR, but dropped its sponsorship of the Xfinity Series after the 2025 season. The company wanted to focus more on Xfinity\u2019s \u201cPremier Partner\u201d sponsorship of the Cup Series. <\/p>\n<p>\u201cWe\u2019re not just entering year 11 of our partnership. We\u2019re embarking on year one of a renewed relationship with NASCAR filled with fresh energy and exciting opportunities to enhance the competition on the track in a way that has never been done before, and continue to connect with fans in new and engaging ways,\u201d Matt Lederer, Vice President of Brand Partnership &amp; Engagement at Comcast, said in a statement at the time, <a href=\"https:\/\/www.nbcsports.com\/nascar\/news\/xfinity-extends-partnership-with-nascar-but-will-end-series-entitlement-deal-after-2025\" rel=\"nofollow noopener\" target=\"_blank\">per Dustin Long NBC Sports. <\/a><\/p>\n<p>Xfinity was the entitlement sponsor of NASCAR\u2019s second series since 2015. The series had had its share of name changes since its inaugural season in 1982, including the Budweiser Late Model Sportsman Series, Busch Grand National Series, Busch Series, and Nationwide Series.<\/p>\n<p>In August of last year, NASCAR announced that the series would be <a href=\"https:\/\/www.on3.com\/pro\/news\/nascar-officially-names-oreilly-auto-parts-as-replacement-for-xfinity-series-title-sponsor\/\" rel=\"nofollow noopener\" target=\"_blank\">renamed to the O\u2019Reilly Auto Sports Series.<\/a> The name change made its debut today (Jan. 1), and the multi-year sponsorship includes promotional opportunities and brand integrations with The CW Network.<\/p>\n<p>\u201cLike the great sport of NASCAR, O\u2019Reilly Auto Parts was born in America and built on the hard work and drive of passionate people,\u201d NASCAR President Steve O\u2019Donnell said in a statement. \u201cThis new partnership allows us to continue to fuel that passion for the next generation of NASCAR\u2019s stars and fans while celebrating the journey we\u2019ve been on together for decades.\u201d<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Xfinity is clearing the air on its involvement with NASCAR after the company\u2019s second national division change its&hellip;\n","protected":false},"author":2,"featured_media":382705,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-382704","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/382704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=382704"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/382704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/382705"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=382704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=382704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=382704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}