{"id":383824,"date":"2026-01-02T16:18:07","date_gmt":"2026-01-02T16:18:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/383824\/"},"modified":"2026-01-02T16:18:07","modified_gmt":"2026-01-02T16:18:07","slug":"ice-lays-out-strategy-for-recruitment-ads-targeting-nascar-ufc-fans","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/383824\/","title":{"rendered":"ICE lays out strategy for recruitment ads targeting NASCAR, UFC fans"},"content":{"rendered":"<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Border Patrol arrests search a neighborhood for an individual they were chasing on November 6, 2025 in Chicago\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/RT5V3V4DZZBEVPGER3LFOPE7YQ.jpg\"  width=\"800\" height=\"533\"\/>U.S. Immigration and Customs Enforcement will spend $100M over a one-year period on ads targeting people who have attended UFC fights, NASCAR races and more. The Washington Post via Getty Im <\/p>\n<p class=\"c-paragraph sections-marketing-and-sponsorship \">U.S. Immigration and Customs Enforcement officials are \u201cplanning to spend\u201d $100M over a one-year period to \u201crecruit gun rights supporters and military enthusiasts through online influencers and a geo-targeted advertising campaign\u201d aimed at \u201cpeople who have attended UFC fights.\u201d Ads will also be sent to the \u201cphone web browsers and social media feeds of anyone who set foot near\u201d NASCAR races. But the strategy has also called for \u201cboosting recruitment at major gatherings and sporting events\u201d in recent months, including a booth at NASCAR\u2019s Cook Out Southern 500 in South Carolina in August; a \u201cgym-based recruitment\u201d event with \u201cinfluencer-style content\u201d at UFC Fight Night in Las Vegas in November; and a planned sponsorship devoted to \u201cpatriotism, strength [and] grit\u201d at the National Finals Rodeo in Las Vegas in December. The Department of Homeland Security did \u201cnot say whether all the events proposed in the strategy were carried out, but its ads did accompany several of the events on TV\u201d (<a href=\"https:\/\/www.washingtonpost.com\/technology\/2025\/12\/31\/ice-wartime-recruitment-push\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.washingtonpost.com\/technology\/2025\/12\/31\/ice-wartime-recruitment-push\/\">WASHINGTON POST, 12\/31<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"U.S. Immigration and Customs Enforcement will spend $100M over a one-year period on ads targeting people who have&hellip;\n","protected":false},"author":2,"featured_media":383825,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,569,634,82],"class_list":["post-383824","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-culture","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/383824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=383824"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/383824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/383825"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=383824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=383824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=383824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}