Tony Priscaro, founder of PK Velocity Sports & Entertainment and a veteran sports marketing executive, has released his debut book, Still Standing, now available on Amazon and Kindle. The book delivers a candid, practical look at leadership, resilience, and value creation drawn from decades operating at the intersection of professional sports and business.<\/p>\n
Unlike traditional business books rooted in theory, Still Standing\u00a0is built on real-world execution\u2014closing high-stakes deals, navigating career pivots, managing risk, and rebuilding momentum when circumstances collapse.<\/p>\n
\u201cThis isn\u2019t a book about success,\u201d said Priscaro. \u201cIt\u2019s about what happens between\u00a0success\u2014the pressure, the setbacks, the moments where quitting feels logical but staying the course matters most.\u201d<\/p>\n
Priscaro\u2019s career spans professional sports marketing, NASCAR sponsorship strategy, corporate partnerships, and brand development. In Still Standing, he translates lessons learned in high-pressure sports environments into actionable insights for business leaders, entrepreneurs, and sales professionals.<\/p>\n
\u201cIn sports, there\u2019s no room for excuses,\u201d Priscaro said. \u201cYou either deliver or you don\u2019t. That same reality exists in business\u2014especially when trust, reputation, and credibility are on the line.\u201d<\/p>\n
A Business Book Disguised as a Story<\/p>\n
While the book draws on experiences from NASCAR, professional basketball, and national brand partnerships, Still Standing\u00a0is ultimately about business fundamentals: decision-making under uncertainty, earning trust without credentials, and creating value when resources are limited.<\/p>\n
\u201cBrands don\u2019t care where you went to school,\u201d Priscaro noted. \u201cThey care if you can reduce risk, execute consistently, and deliver results. That lesson applies to every industry.\u201d<\/p>\n
The book has already begun resonating with professionals navigating career transitions, leadership challenges, and entrepreneurial risk.<\/p>\n
Supporting Speaking & Executive Engagements<\/p>\n
The release of Still Standing coincides with Priscaro\u2019s expanded focus on executive speaking engagements and business workshops. His talks center on leadership under pressure, credibility over credentials, and what professional sports reveal about how decisions are really made in business.<\/p>\n
\u201cI didn\u2019t write this book to sell books,\u201d said Priscaro. \u201cI wrote it to start conversations\u2014with leaders, teams, and organizations that want to perform when the stakes are real.\u201d<\/p>\n
Tony Priscaro PR<\/p>\n","protected":false},"excerpt":{"rendered":"Tony Priscaro, founder of PK Velocity Sports & Entertainment and a veteran sports marketing executive, has released his…\n","protected":false},"author":2,"featured_media":384339,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-384338","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/384338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=384338"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/384338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/384339"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=384338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=384338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=384338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}