{"id":386131,"date":"2026-01-03T18:55:15","date_gmt":"2026-01-03T18:55:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/386131\/"},"modified":"2026-01-03T18:55:15","modified_gmt":"2026-01-03T18:55:15","slug":"in-the-ai-slop-era-instagrams-ceo-says-new-tools-are-needed-to-support-authentic-creators","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/386131\/","title":{"rendered":"In the AI Slop Era, Instagram\u2019s CEO Says New Tools Are Needed to Support \u2018Authentic\u2019 Creators"},"content":{"rendered":"

It doesn\u2019t matter whether you\u2019re scrolling YouTube<\/a>, TikTok<\/a>, Facebook, Spotify<\/a>, or even browsing for educational articles<\/a> online\u2014there\u2019s more AI slop in our feeds than ever before, and less human-made content. Instagram has been one of the clearest examples of AI content’s rise on social media, with some AI-generated models<\/a> racking up more followers than most aspiring influencers could dream of.<\/p>\n

In response, Instagram boss Adam Mosseri has promised to support authentic and \u201craw\u201d creators on the platform, hinting at new tools to help human creators.\u00a0In a post<\/a> on Threads, Mosseri argued that authenticity is \u201cfast becoming a scarce resource,\u201d but that this will \u201cdrive more demand for creator content, not less.\u201d Mosseri said \u201cflattering imagery\u201d\u2014for example, edited selfies with no blemishes or high-contrast travel snaps\u2014\u201cis cheap to produce and boring to consume.\u201d<\/p>\n

\u201cPeople want content that feels real,\u201d he added.\u00a0<\/p>\n

\u201cWe are going to see a significant acceleration of a more raw aesthetic over the next few years,\u201d Mosseri said, predicting that savvy creators will increasingly lean into explicitly unproduced and unflattering images of themselves.<\/p>\n

\u201cIn a world where everything can be perfected, imperfection becomes a signal.\u201d<\/p>\n

Mosseri also acknowledged the scale of the slop problem facing social media platforms, predicting that although \u201call the major platforms will do good work identifying AI content,\u201d they will \u201cget worse at it over time as AI gets better at imitating reality.\u201d<\/p>\n

In terms of practical takeaways, Mosseri suggested it may be \u201cmore practical to fingerprint real media than fake media\u201d on Instagram. He suggested that camera manufacturers could cryptographically sign images at capture, creating a technical seal of authenticity.<\/p>\n

Recommended by Our Editors<\/p>\n

Mosseri said Instagram needs to \u201csurface credibility signals about who\u2019s posting so people can decide who to trust,\u201d as well as \u201ccontinue to improve ranking for originality.\u201d Finally, he said Instagram also needs to roll out new creative tools, both AI-enabled and traditional, to help human creators compete with increasingly advanced AI. But Mosseri didn\u2019t officially announce any new features or timelines for when they could be introduced.<\/p>\n

It\u2019s not just Instagram that seems to be acknowledging the slop epidemic. In November, TikTok rolled out<\/a> a new feature as part of its Manage Topics menu, allowing users to see less AI-generated content (even if it doesn’t remove it entirely). This is something Instagram hasn\u2019t yet rolled out a specific option for as of the time of writing. Instagram, alongside Facebook and Threads, did roll out labels for AI-generated content<\/a> in 2024, but the labeling depends on user disclosure or the platform being able to detect it, meaning large amounts of AI content still appears without AI labels.<\/p>\n

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