{"id":387202,"date":"2026-01-04T07:36:14","date_gmt":"2026-01-04T07:36:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/387202\/"},"modified":"2026-01-04T07:36:14","modified_gmt":"2026-01-04T07:36:14","slug":"biniam-girmay-sports-the-new-nsn-gear","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/387202\/","title":{"rendered":"Biniam Girmay sports the new NSN gear"},"content":{"rendered":"<p>The NSN Cycling team\u2013formerly known as Israel \u2013 Premier Tech, is shaping up. It all came together pretty quickly after <a href=\"https:\/\/cyclingmagazine.ca\/sections\/news\/its-officially-official-biniam-girmays-signs-with-nsn\/\" rel=\"nofollow noopener\" target=\"_blank\">Premier Tech dropped out in November<\/a>. They now sponsor Mathieu van der Poel (and Hugo Houle\u2019s!) Alpecin team.<\/p>\n<p><a href=\"https:\/\/cyclingmagazine.ca\/sections\/news\/hugo-houle-on-his-new-team-alpecin-premier-tech\/\" rel=\"nofollow noopener\" target=\"_blank\">Hugo Houle on his new team, Alpecin\u2013Premier Tech<\/a><\/p>\n<\/p>\n<p><a href=\"https:\/\/nsncyclingteam.com\/\" rel=\"nofollow noopener\" target=\"_blank\">NSN<\/a>, a sports entertainment company (\u201cNSN\u201d stands for \u201cNever Say Never\u201d), partnered with Geneva-based Swiss investment platform Stoneweg to take over IPT\u2019s WorldTour and development teams.<\/p>\n<p>Registered in Switzerland, the team will largely operate from Barcelona and Girona.<\/p>\n<p>With new ownership and a revamped structure, NSN is aiming for a reset for the 2026 season.<\/p>\n<p>\u201cWe are proud to welcome NSN and Stoneweg to the team and announce our new name and identity: NSN Cycling Team,\u201d NSN Cycling Team general manager Kjell Carlstr\u00f6m said. \u201cNSN\u2019s acquisition of the team licence, and subsequent role in the team\u2019s operations, is an opportunity to welcome investment from an industry leader in global sports and entertainment. Drawing on their wealth of experience to the benefit of the team and our partners.\u201d<\/p>\n<p dir=\"ltr\" lang=\"en\">Introducing the first photos of our 2026 signings in our stunning new kit \ud83e\udd29<\/p>\n<p>(1) <a href=\"https:\/\/twitter.com\/GrmayeBiniam?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@GrmayeBiniam<\/a> \ud83c\uddea\ud83c\uddf7 <a href=\"https:\/\/twitter.com\/hashtag\/WeAreNSN?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#WeAreNSN<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NewKitDay?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#NewKitDay<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/VeniVidiBini?src=hash&amp;ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">#VeniVidiBini<\/a><br \/>| <a href=\"https:\/\/twitter.com\/weare_NSN?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">@weare_NSN<\/a> <a href=\"https:\/\/t.co\/MbgHHCgy3c\" rel=\"nofollow\">pic.twitter.com\/MbgHHCgy3c<\/a><\/p>\n<p>\u2014 NSN Cycling Team (@NSNCyclingTeam) <a href=\"https:\/\/twitter.com\/NSNCyclingTeam\/status\/2006641295263936785?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">January 1, 2026<\/a><\/p>\n<p>The team also has a new sprinter on the team: Eritrean Biniam Grimay. He\u2019s only 25 but has won the Tour de France green jersey, won stages of the Giro and has been a force in one-day races.<\/p>\n<p>The team also added Lewis Askey, Ryan Mullen and Alessandro Pinarello for 2026. Although several Canadians have left\u2013or as in the case of Mike Woods, retired, there are still a few left\u2013as well as directeur sportfit, Steve Bauer. On the (once again) WorldTour team are Pier-Andr\u00e9 C\u00f4t\u00e9 and Guillaume Bovin. On the Conti squad, Dylan Bibic returns along with youngster Ben Morin<\/p>\n<p>Girmay will be with the team for three years.<\/p>\n<p>\u201cLooking at the team\u2019s sprint train, they were always really strong, especially how they stayed together and motivated each other. I heard them many times during races, motivating each other so much, so I\u2019m really looking forward to working together. I see a great opportunity with NSN Cycling Team and I feel that this is the best thing for my future,\u201d he said.<\/p>\n<p>The new kit is pretty colorful and unique\u2013and definitely a massive rebrand from IPT. They will also ride Scott bikes this year. Ekoi remains as clothing sponsor.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The NSN Cycling team\u2013formerly known as Israel \u2013 Premier Tech, is shaping up. It all came together pretty&hellip;\n","protected":false},"author":2,"featured_media":387203,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[445],"tags":[129873,49,48,635,164465,43703,164466,82],"class_list":{"0":"post-387202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cycling","8":"tag-biniam-girmay","9":"tag-ca","10":"tag-canada","11":"tag-cycling","12":"tag-guillaume-boiving","13":"tag-israel-premier-tech","14":"tag-nsn-cycling","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/387202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=387202"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/387202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/387203"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=387202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=387202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=387202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}