{"id":393813,"date":"2026-01-07T11:53:13","date_gmt":"2026-01-07T11:53:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/393813\/"},"modified":"2026-01-07T11:53:13","modified_gmt":"2026-01-07T11:53:13","slug":"how-dale-jr-is-continuing-to-find-and-use-his-voice-in-the-nascar-media-landscape","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/393813\/","title":{"rendered":"How Dale Jr. is continuing to find \u2013\u00a0and use \u2013\u00a0his voice in the NASCAR media landscape"},"content":{"rendered":"<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">Tuesday mornings are a Dale Earnhardt Jr. cheat day.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">It happens inside JR Motorsports. Earnhardt sits at a large rectangular wooden table to the right when you&#8217;re coming in the door. The room is outfitted with racing memorabilia and other trinkets. In addition to the table where Earnhardt takes up residence, there is another corner outfitted to look more informal, like a mini living room with different coloring, a side table between a lawn chair and a comfortable-looking armchair, a third corner with a smaller but taller wooden table and then a glassed-in engineering room.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">For those unfamiliar, it\u2019s the Dirty Mo studio and Earnhardt, alongside co-host TJ Majors, are recording The Dale Jr. Download podcast. And, as he describes it, cheating while doing so.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cWe\u2019re not the first voice you could hear,\u201d Earnhardt tells RACER. \u201cThere are a bunch of different people creating content and we know that. So, I like that we get a couple of days to hear what everybody\u2019s opinions are. It\u2019s a little bit like cheating, because we can come in and already have an idea of what the temperature of the fan base is, or the reaction to whatever happened Sunday.\u201d<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">Earnhardt admits the recording schedule leaves his opinion open to being swayed. Or if not swayed, at least opened up to perspectives and additional information he had not considered. The Dale Jr. Download or The Download, is recorded and released Tuesday.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">The show drops after the release of The Teardown, another Dirty Mo show, featuring reporters Jeff Gluck and Jordan Bianchi. There is also Door Bumper Clear, yes, of Dirty Mo that features spotter Freddie Kraft, Rick Ware Racing competitor director Tommy Baldwin, Earnhardt\u2019s niece Karsyn Elledge and a guest. Denny Hamlin\u2019s show, Actions Detrimental, usually comes out Monday, if not Sunday night, after a race. But in addition to the shows close to home, there is other NASCAR-related content dropping that Earnhardt might hear.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cWe get an advantage going Tuesday and on the backside of a lot of stuff,\u201d Earnhardt says. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">The group tries not to take itself too seriously, as heard in the audio that makes it into an episode, where they rag on each other, with Earnhardt sometimes leading the way. On this day in late October, when RACER sat in as Earnhardt and Majors recorded the episode leading into championship weekend at Phoenix Raceway, that dynamic was on full display \u2013\u00a0including seeing what doesn\u2019t make it into an episode.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">The current version of The Download is arguably the strongest it has ever been, thanks to Earnhardt\u2019s voice and presence. When the show started in the 2010s, back when Earnhardt was still a driver, he was nothing more than a voice memo used in an episode. Mike Davis, a longtime right-hand man of Earnhardt through various roles and now the president and executive producer of Dirty Mo Media, was the primary host alongside Taylor Zarzour, breaking down that weekend\u2019s race from a Team Earnhardt perspective. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">But the shift in Earnhardt taking more ownership of the show began when he retired and became an NBC Sports broadcaster. Earnhardt joined the show full-time alongside Davis and it expanded to a broader discussion on the sport, JR Motorsports, and weekend events. It\u2019s now Earnhardt and Majors running things, as Davis has shifted to solely overseeing the company.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cI think it\u2019s more important than we can even articulate that Dale Jr.\u2019s opinions and voice are heard, even if Dale doesn\u2019t think they are,\u201d Davis tells RACER. \u201cIs he comfortable? Has he embraced it? I\u2019m not so sure he has. But to his immense credit, he has given that to us, and he brings it every single week.\u201d<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">Earnhardt, of course, is one of the sport\u2019s most prominent figures. People listen when he talks, and they want to know what he thinks as both a former driver and current team owner, and because of his history and passion for the sport. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">There are times, though, when Earnhardt doesn\u2019t feel the need to share his thoughts. The antitrust lawsuit is one example. Earnhardt battled his loyalty to the France family and what the sport has given him with trying to have sympathy toward Hamlin, Michael Jordan and Bob Jenkins. It created a few times when Earnhardt wanted to stay out of it.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cPeople were going on and on about either something I had said or the lawsuit or the show, and how I was in a bad (expletive) mood,\u201d Earnhardt says. \u201cSometimes I\u2019ve been in there, and I\u2019ve said, \u2018I don\u2019t want to talk about this (expletive) today.\u2019 So, I went on Reddit and said, \u2018Y\u2019all, sometimes I don\u2019t want to do this.\u2019 I don\u2019t want always to go in there and sit down and go, \u2018Here is what I think, everybody!\u2019 <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cSo, I don\u2019t know that I\u2019m comfortable, or have gotten more comfortable. I really don\u2019t. Some days it\u2019s easier to be there than others.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/IMG_4326.jpeg\" width=\"100%\" alt=\"\" style=\"object-fit:contain;filter:none\"\/><\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-1spw0db\">Earnhardt is not naturally attracted to the spotlight, but has learned to lean into his role as interviewer and pundit.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">Earnhardt does agree that he has a responsibility to use his voice.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cI care enough about the sport that when I\u2019m really adamant or very passionate about something or a direction or change, I\u2019m going to absolutely give my opinion,\u201d Earnhardt says. \u201cI don\u2019t ever want to be a problem, but sometimes you just don\u2019t agree with stuff, or you don\u2019t like the direction we\u2019re headed in, and you think it could and should be better. The show lets me say that, and my delivery sometimes isn\u2019t the best, but I think I\u2019m getting better at it.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cAnd I think I\u2019m in a good spot now with NASCAR, where they are comfortable with my show being part of the ecosystem, and they know I\u2019m always going to tell my opinion and not shy away from maybe saying some things they don\u2019t love. But they feel like I\u2019m an asset, or I\u2019m a value, for the most part.\u201d<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">A well-received segment of The Download is the guests Earnhardt talks to. Those individuals have come from across the garage, both current and former \u2013\u00a0some with ties to the Earnhardt family. If one were to track from early episodes onward, the evolution of Earnhardt\u2019s style as an interviewer and a listener is clear. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cIt\u2019s a borderline miracle, because you think about the introvert, the shy guy,\u201d Davis says. \u201cHe\u2019s never been comfortable in big public settings or expressing his opinion.\u201d<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">Earnhardt will receive notes from their resident historian and depending on the guest, Earnhardt will either take those notes and dive in or, when he sits down, he starts a free-flowing conversation. He credits his experience with NBC Sports for lessons he learned as an interviewer, including through seminars. Dan Patrick, a longtime sports broadcasting great, is another person Earnhardt follows.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">The fundamentals are essential to Earnhardt, and he tries to focus on them rather than on how nervous he gets when asking questions. Nerves would lead to not having the next question ready, and Earnhardt would be in own his head, and he felt that usually led to a stale or unemotional conversation. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cWhat I try to do is listen to everything they are saying and find the next question in their answer,\u201d he says. \u201cThat tends to produce the best reaction from the fans when they listen and are like, \u2018This is a great show.\u2019 Those are the ones where I was listening to the person and going, \u2018Oh, wow. Why\u2019d you do it that way?\u2019 Or I\u2019m listening to the answer, it brings curiosity and I lean into it.\u201d<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">Admittedly, there are still people who come into the room that make Earnhardt nervous or anxious. Those are mostly non-racing-related individuals.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">The segment serves in two ways. While the fans get to hear more about the sport or those from its history, Earnhardt is also learning. Sometimes, even about his own family or his father\u2019s career.<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cI think that\u2019s probably the reward for me is the discovery,\u201d says Earnhardt. \u201cIt\u2019s like music. I love music and I love discovering a new song. \u2026 Discovery in music is so fun and motivating and that\u2019s the way the podcasts are. It\u2019s like, I\u2019m going to go in here today, and I don\u2019t know what I\u2019m going to learn, but it\u2019s going to be fun. We\u2019re going to ask all the questions and try to drill down and get some good stuff out of them. And I don\u2019t know what it is about the table or the room, but people just feel so comfortable, and we get to talking, and they open up.\u201d<\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">And at the heart of the show, or what Earnhardt hopes the content coming out of Dirty Mo is accomplishing, is just being a part of the conversation. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cI love what a lot of people are doing out there and I watch it,\u201d Earnhardt says. \u201cI ebb and flow with what I\u2019m creating based on what I\u2019m seeing outside of our business. But I try to find competition in everything, and that is what will motivate me. <\/p>\n<p class=\"MuiTypography-root MuiTypography-body1 mui-8yrj4i\">\u201cHow do we win? How can we be better? How do we keep taking over market share and being the best?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Tuesday mornings are a Dale Earnhardt Jr. cheat day. It happens inside JR Motorsports. Earnhardt sits at a&hellip;\n","protected":false},"author":2,"featured_media":393814,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-393813","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/393813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=393813"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/393813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/393814"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=393813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=393813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=393813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}