Powered by NBTV\u2019s Buy Bar\u2122 technology,\u00a0UNLOCKED: The PGA Show\u00a0spotlights breakthrough equipment, emerging technology, fashion-forward apparel and the trends shaping the year ahead. For the first time in its history, consumers and golf fans will be able to experience the PGA Show online and purchase featured products from the comfort of their home. The result is a fully integrated watch-and-shop format that seamlessly connects storytelling, discovery and purchasing.<\/p>\n
Since 1954, the PGA Show has served as the epicenter of golf innovation, bringing together more than 30,000 golf industry professionals from 94 countries and all 50 U.S. states to connect with more than 1,100 brands showcasing hundreds of thousands of products and services that shape the future of the game.<\/p>\n
\u201cUNLOCKED represents a major evolution in how the PGA Show can be experienced,\u201d said PGA Golf Exhibitions Vice President Marc Simon.\u00a0 \u201cThis series opens the doors of an iconic industry event to passionate golf consumers worldwide while reinforcing the PGA Show\u2019s influence as the launchpad for what\u2019s next in golf.\u201d<\/p>\n
UNLOCKED: The PGA Show\u00a0will be distributed across NBTV\u2019s streaming platforms and connected-TV ecosystem, reaching more than 100 million homes. The series will also air on GOLF NATION, NBTV\u2019s dedicated shoppable golf channel, golfnation.com, as well as PGAShow.com, with additional clips and digital content amplified across NBTV and PGA Show social platforms. The series will also be available for syndication across select media, digital and brand partner channels.<\/p>\n
\u201cThink Shopify meets Netflix,\u201d said Nick Buzzell, Co-Founder and CEO of NBTV. \u201cBuy Bar\u2122 enables viewers to shop directly within video content. By combining premium production with our V-Commerce technology, UNLOCKED transforms the PGA Show into an interactive experience that benefits fans, brands and the industry alike.\u201d<\/p>\n
Buy Bar\u2122 is cutting-edge, same-screen commerce technology that\u00a0eliminates the QR code,\u00a0turning screens into retail stores. The innovative platform allows consumers to purchase products and services while watching video in real time, with one click, no scanning and no second screen, on any mobile device or connected TV.<\/p>\n
Hosted by\u00a0Doug Smith\u00a0and Maiya Tanaka,\u00a0UNLOCKED\u00a0brings viewers live to the Show Floor, Demo Day and behind-the-scenes moments through fast-paced segments, interviews, contests and hands-on product testing. A team of correspondents\u2014including Shasta Averyhardt, Colin Landforce, Keith Bennett, and creators Hannah Leiner and Remec Carlson\u2014fan out across the event to spotlight emerging gear, fashion, training products and culture-shaping innovations.<\/p>\n
Blending entertainment with education,\u00a0UNLOCKED\u00a0spotlights the designers, engineers, founders and athletes driving golf forward while capturing the energy, personality and pace of modern sports media. From cutting-edge equipment and fashion runways to technology demonstrations, inventor breakthroughs and trend spotting,\u00a0UNLOCKED\u00a0further solidifies the PGA Show not just as the premiere destination for the business of the sport but as the launchpad for the future of golf.<\/p>\n
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About NBTV<\/p>\n
NBTV is a media and technology company specializing in shoppable entertainment and Video-Commerce (V-Commerce). Through original programming and its patented Buy Bar\u00ae technology, NBTV enables viewers to watch, discover, and purchase products seamlessly within premium video content. NBTV produces and distributes content across connected TV, FAST channels, mobile, and web platforms, reaching over 100 million devices globally.<\/p>\n
About PGA Golf Exhibitions<\/p>\n
The\u00a0PGA Show<\/a>\u00a0and\u00a0PGA Buying Summit<\/a>\u00a0\u2013 Frisco are organized by PGA Golf Exhibitions (part of\u00a0RX<\/a>) and the PGA of America. Since its inception in 1954, the\u00a0PGA Show<\/a>\u00a0has grown into the largest annual business event for the global golf industry. Both the\u00a0PGA Show<\/a>\u00a0and the midseason\u00a0PGA Buying Summit<\/a>\u00a0drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at\u00a0PGAShow.com<\/a>\u00a0and follow us on\u00a0X<\/a>,\u00a0Instagram<\/a>,\u00a0Facebook<\/a>, LinkedIn and YouTube.<\/p>\n The PGA of America is one of the world\u2019s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world\u2019s foremost sporting events. For more information, visit\u00a0<\/a>PGA.com<\/a>\u00a0and follow us on\u00a0<\/a>X<\/a>,\u00a0<\/a>Instagram<\/a>\u00a0and\u00a0<\/a>Facebook<\/a>.<\/p>\n About RX<\/p>\n RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit\u00a0<\/a>www.rxglobal.com<\/a>.<\/p>\n About RELX<\/p>\n RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at\u00a0<\/a>http:\/\/www.relx.com\/investors<\/a><\/p>\n \u00a0<\/p>\n Media Contacts:\u00a0<\/p>\n Holly Geoghegan, NBTV\u00a0holly@nbtvinc.com<\/a>, 321-303-9684<\/p>\n Sherry Major, PGA Golf Exhibitions,\u00a0sherry.major@rxglobal.com<\/a>, 305-318-5208<\/p>\n \u00a0<\/p>\n Media Syndication Technical Support:<\/p>\n Marc Grunberg, NBTV,\u00a0marc@nbtvinc.com<\/a>, (917) 656-8856<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/01\/PGAofAmerica1916Logo.jpg\")
<\/a>About the PGA of America<\/p>\n