{"id":39721,"date":"2025-08-01T16:15:07","date_gmt":"2025-08-01T16:15:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/39721\/"},"modified":"2025-08-01T16:15:07","modified_gmt":"2025-08-01T16:15:07","slug":"cbs-sports-keeps-pushing-golf-envelope-as-2025-season-wraps-up","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/39721\/","title":{"rendered":"CBS Sports keeps pushing golf envelope as 2025 season wraps up"},"content":{"rendered":"<p class=\"c-paragraph sections-media \">GREENSBORO, N.C. &#8212; CBS Sports has been pushing the envelope on its golf coverage in recent years, and the leader of that group has his eye on keeping things <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/08\/09\/cbs-pga-tour-sellers-shy-2024-season-wrapup\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/08\/09\/cbs-pga-tour-sellers-shy-2024-season-wrapup\/\">fresh well into the future<\/a>. CBS\u2019s 2025 season wraps up this weekend with the Wyndham Championship; it won\u2019t broadcast another PGA Tour event until the Farmers Insurance Open in January. NBC has the FedExCup Playoffs. <\/p>\n<p class=\"c-paragraph sections-media \">Sellers Shy, CBS\u2019s lead golf producer, is wrapping up his fifth season in the top chair. In concert with the PGA Tour, CBS broadcasts have added elements like walk-and-talk interviews, its constant leaderboard, <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/06\/22\/pga-tour-live-drone-tracer-travelers-championship\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2024\/06\/22\/pga-tour-live-drone-tracer-travelers-championship\/\">moving drone tracing<\/a> and more. <\/p>\n<p class=\"c-paragraph sections-media \">Shy plans to keep pushing. <\/p>\n<p class=\"c-paragraph sections-media \">\u201cIt goes back to this CNBC model. I mean, look at all these numbers right here on Squawk Box,\u201d Shy said this week in Greensboro, motioning to the television screen in front of him with stock prices running across the screen, among other data points. \u201cThere are tons of opportunities every year to look at wherever you want. And that\u2019s what our thought process is. We\u2019re giving it to you. It\u2019s up to you to filter what you want to see.<\/p>\n<p class=\"c-paragraph sections-media \">\u201cYou can look up here and see ball speed, club speed, spin rate. Sometimes you look down at the constant leaderboard. You can look at the tracer, you can do all that. We\u2019re at least giving you those options.\u201d <\/p>\n<p class=\"c-paragraph sections-media \">CBS and the tour debuted a moving drone tracer in 2024, but in 2025 they added a \u201csmart trace.\u201d The shot tracer changes colors based on its probability of hitting the fairway (green) or missing it (red). <\/p>\n<p class=\"c-paragraph sections-media \">\u201cThe Smart Trace created a lot of discussion,\u201d Shy said. \u201cAre we giving things away or not creating enough drama?\u201d<\/p>\n<p class=\"c-paragraph sections-media \">Some viewers voiced displeasure that the tool was too accurate, sometimes giving away whether or not a ball would land in the fairway just after it left the club face. But Shy believes there\u2019s another layer. <\/p>\n<p class=\"c-paragraph sections-media \">\u201cIt\u2019s \u2018oh my gosh it\u2019s going to be rough,\u2019 but is it going in a bunker? Is it going in the rough? How deep is it? There\u2019s a whole other layer to it.\u201d<\/p>\n<p class=\"c-paragraph sections-media \">Meanwhile, longtime CBS analyst Ian Baker-Finch announced that this week <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/22\/cbs-sports-golf-analyst-ian-baker-finch-to-retire-at-end-of-season\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/07\/22\/cbs-sports-golf-analyst-ian-baker-finch-to-retire-at-end-of-season\/\">would be his final tournament<\/a> with the network. Shy declined to discuss how CBS might go about finding Baker-Finch\u2019s successor but remembered him fondly for his 19 years with the network.<\/p>\n<p class=\"c-paragraph sections-media \">\u201cOver the air, he was determined to follow the principle of \u2018less is more,\u2019\u201d Shy said. \u201cMore often than not, everything Finchy said had meaning and purpose.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"GREENSBORO, N.C. &#8212; CBS Sports has been pushing the envelope on its golf coverage in recent years, and&hellip;\n","protected":false},"author":2,"featured_media":39722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[443],"tags":[49,48,6714,4846,622,3747,82],"class_list":["post-39721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-golf","tag-ca","tag-canada","tag-cbs","tag-cbs-sports","tag-golf","tag-pga-tour","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/39721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=39721"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/39721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/39722"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=39721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=39721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=39721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}