{"id":397774,"date":"2026-01-09T06:29:13","date_gmt":"2026-01-09T06:29:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/397774\/"},"modified":"2026-01-09T06:29:13","modified_gmt":"2026-01-09T06:29:13","slug":"communications-changes-at-ferrari-as-red-bull-appoints-new-group-director","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/397774\/","title":{"rendered":"Communications changes at Ferrari as Red Bull appoints new group director"},"content":{"rendered":"<p>Ferrari and Red Bull, amongst others, have made changes to their communications department structures ahead of the F1 2025 season.<\/p>\n<p>After seven years in charge of Ferrari\u2019s F1 communications, Silvia Hoffer Frangipane will move to a new role within the organisation, while Red Bull has replaced the departed Paul Smith.<\/p>\n<p>Ferrari makes a change to communications team<\/p>\n<p>Want more PlanetF1.com coverage? Add us as a <a rel=\"nofollow noopener\" href=\"https:\/\/www.google.com\/preferences\/source?q=planetf1.com\" target=\"_blank\">preferred source on Google<\/a>\u00a0for news you can trust.<\/p>\n<p>The communications departments at each F1 team play a critical background role in the sport, dealing with media enquiries and shaping the public-facing image of their teams, becoming the hidden backbone of F1.<\/p>\n<p>Ferrari has confirmed that Silvia Hoffer Frangipane has left her role, where she served as the F1 team\u2019s head of PR and media. She will take up a new role within <a href=\"https:\/\/www.planetf1.com\/ferrari\" rel=\"nofollow noopener\" target=\"_blank\">Ferrari<\/a>\u2018s corporate communications team, which is not yet defined.<\/p>\n<p>Frangipane oversaw Ferrari\u2019s communications strategy since early 2019, having joined the Scuderia from McLaren. She worked as McLaren\u2019s press office manager between 2010 and \u201919, and has also put in long tenures with Williams and Minardi during an F1 career that stems back to 1997.<\/p>\n<p>Taking Frangipane\u2019s place at the top of Ferrari\u2019s F1 communications, in an interim capacity, is Maria Conti.<\/p>\n<p>Conti joined Ferrari in November 2025, appointed as chief communications officer for the brand, reporting directly to CEO Benedetto Vigna, and joining Ferrari\u2019s leadership team.<\/p>\n<p>Her experience includes recent roles as head of Maserati Corse and Maserati, as well as tenures at Alfa Romeo, BMW, and Mini, during a career of over two decades.<\/p>\n<p>\u201cJoining Ferrari is an honour and a big responsibility,\u201d she said in November.<\/p>\n<p>\u201cFerrari represents excellence, passion, and the pursuit of progress. The uniqueness of the brand is reflected in its communications.<\/p>\n<p>\u201cI believe in an integrated approach that blends tradition with innovation, consistently and authentically putting across the values and spirit that make Ferrari one of a kind. Together, we will continue to share Ferrari\u2019s uniqueness with passion and vision.\u201d<\/p>\n<p>More on F1 communications departments<\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/mclaren-sophie-ogg-audi-guido-stalmann-confirm-departures\" rel=\"nofollow noopener\" target=\"_blank\">McLaren and Audi bid farewell to senior staff in latest F1 shake-up<\/a><\/p>\n<p><a href=\"https:\/\/www.planetf1.com\/news\/luca-colajanni-joins-mclaren-as-f1-communications-director\" rel=\"nofollow noopener\" target=\"_blank\">Former Ferrari chief takes up new role at McLaren in key appointment<\/a><\/p>\n<p>Red Bull appoints a replacement as head of communications<\/p>\n<p>Red Bull has also appointed a new person to lead its communications department, with Benjamin Ippoliti taking on the role of director of communications, reporting directly to Laurent Mekies.<\/p>\n<p>Ippoliti\u2019s background has been Red Bull-associated for the last decade, working with Red Bull GmbH CEO Oliver Mintzlaff at football club RB Leipzig between 2015 and \u201920, before moving to work with Red Bull directly in Austria.<\/p>\n<p>Most recently, he worked as global head of marketing and communications corporate projects at the company\u2019s Salzburg headquarters.<\/p>\n<p>Ippoliti replaces the former group director of communications, Paul Smith, who was let go by Red Bull at the same time as team principal and CEO Christian Horner in July 2025.<\/p>\n<p>More communications team changes across the grid<\/p>\n<p>Other changes up and down the grid include a change of communications leadership at Racing Bulls, where long-time head of communications Fabiana Valenti, whose career at Faenza stems back to its days as Minardi, has moved to a factory-based corporate communications role.<\/p>\n<p>In her place is Alexandra Horton, who has stepped up from senior communications manager at the squad.<\/p>\n<p>\u201cLooking forward to continuing to lead Communications for a team that\u2019s gone from an unknown, unestablished brand to one of Formula 1\u2019s most respected and loved teams for younger audiences,\u201d she said.<\/p>\n<p>\u201cI\u2019m incredibly proud of what this team has delivered in a year that threw us more than a few curveballs.\u00a0<\/p>\n<p>\u201cIf 2025 taught me anything, it\u2019s that having the right people around you allows you to conquer anything, and I\u2019m so grateful to work with a team that trusts, challenges, and inspires each other every day.\u201d<\/p>\n<p>At Williams, Rebecca Banks has moved on from leading the team\u2019s F1 communications, having moved into the role in early 2022. Williams\u2019 F1 communications will now be led by Dominique-Heyer Wright, reporting to group head of communications Craig Woodhouse.<\/p>\n<p>Sauber\u2019s chief communications officer, Florian Buengener, has also left his role, citing personal reasons. An update to the department is expected, but the department is currently being led by Will Ponissi, a long-time senior communications manager with the Hinwil-based squad, who became the team\u2019s head of corporate and race communications in mid-2025.<\/p>\n<p>Buengener\u2019s departure follows shortly after Audi\u2019s communications director, Guido Stalmann, left the team in September 2025.<\/p>\n<p>At Haas, the growth of the American team has seen Jessica Borrell step up from senior communications manager to become head of F1 communications, having been with the team since 2021.<\/p>\n<p>She will report to the director of communications, Stuart Morrison, with further appointments to the department expected.<\/p>\n<p>All of these changes come shortly after McLaren announced the arrival of former Ferrari and Pirelli communications chief Luca Colajanni to replace the departing Sophie Ogg.<\/p>\n<p>The moves mean that the longest-serving communications chief in Formula 1 is now\u00a0Mercedes\u2019 Bradley Lord, who has been with the German marque since February 2011 \u2013 Lord has since become the team\u2019s chief communications officer and team representative under Toto Wolff.<\/p>\n<p>Just a few months behind him in longevity is Will Hings of Aston Martin, head of media and communications, who joined the then-Force India squad in April 2011, working alongside chief communications officer Luke Skipper, Adrian Atkinson\u2019s replacement at the Silverstone-based squad.<\/p>\n<p>Read Next:\u00a0<a href=\"https:\/\/www.planetf1.com\/news\/mercedes-f1-2026-rebrand-mission-statement\" rel=\"nofollow noopener\" target=\"_blank\">Mercedes has \u2018new dreams to achieve\u2019 as F1 2026 \u2018mission statement\u2019 published<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ferrari and Red Bull, amongst others, have made changes to their communications department structures ahead of the F1&hellip;\n","protected":false},"author":2,"featured_media":397775,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441],"tags":[49,48,578,930,576,577,1613,44,82],"class_list":{"0":"post-397774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formula-1","8":"tag-ca","9":"tag-canada","10":"tag-f1","11":"tag-ferrari","12":"tag-formula-1","13":"tag-formula1","14":"tag-home-page","15":"tag-news","16":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/397774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=397774"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/397774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/397775"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=397774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=397774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=397774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}