{"id":400859,"date":"2026-01-10T16:55:12","date_gmt":"2026-01-10T16:55:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/400859\/"},"modified":"2026-01-10T16:55:12","modified_gmt":"2026-01-10T16:55:12","slug":"ram-launches-reality-competition-series-race-for-the-seat","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/400859\/","title":{"rendered":"Ram Launches Reality Competition Series, \u2018Race for the Seat\u2019"},"content":{"rendered":"

In partnership with Thrill Sports Productions<\/a>, Ram is launching \u201cRace For The Seat<\/a>,\u201d a new reality competition series that gives 15 aspiring drivers the chance to earn a spot in one of five Ram 1500 race trucks on the Kaulig Racing Team<\/a> for the 2026 NASCAR CRAFTSMAN Truck Series season.<\/p>\n

Over eight episodes, contestants will go head-to-head on iconic tracks, including Virginia International Raceway and South Boston (Va.) Speedway. Viewers will get an inside look at the drivers\u2019 lives, their triumphs and setbacks, and the raw determination it takes to rise through the ranks of motorsports, company officials stated in a press release.<\/p>\n

\u201cRam is an iconic American brand, and I\u2019m excited to partner up with them for their new reality series,\u00a0\u2018Race for the Seat,\u2019\u201d said Dana White, UFC CEO.\u00a0\u201cThis reality show is all about finding up-and-coming drivers and giving them a massive platform. The best always rise to the top in this type of competition. We are going to find the next generation of superstars for the NASCAR Truck Series.\u201d<\/p>\n

\"Race<\/p>\n

A Different Approach for Finding the One<\/p>\n

The series will feature unfiltered, behind-the-scenes commentary from White, Ram CEO Tim Kuniskis and Kaulig Racing Team owner Matt Kaulig, offering fans a rare look at the business, strategy and heart of racing, noted the release. Special guest appearances will add to the drama both on and off the track.<\/p>\n

\u201cWe promised Ram would approach NASCAR differently\u2014and \u2018Race for the Seat\u2019 is proof. Sometimes raw talent isn\u2019t enough. Many successful careers start with an opportunity, a lucky break\u2014or in my case, a good old-fashioned kick in the ass,\u201d said Kuniskis.<\/p>\n

\u201cThere\u2019s no one better at building champions than Dana White, which puts this show \u2018in the draft\u2019 before it even begins. Among these competitors, talent is a given. What we\u2019re looking for is heart, hustle, attitude and an insane drive to succeed\u2014someone who lives our \u2018Last Tenth\u2019 culture. When a driver rises from a field of 15, it\u2019ll be their shot, their break\u2014and knowing Dana, probably a few kicks\u2014that lead to a life-changing moment by the time we get to Daytona,\u201d Kuniskis added.<\/p>\n

Ram recently announced Kaulig Racing as the anchor factory team<\/a> for the truck maker\u2019s return to NASCAR, starting with the NASCAR CRAFTSMAN Truck Series in 2026.<\/p>\n

\u201c\u2018Race for the Seat\u2019 is a great opportunity for the next generation of drivers to show what they\u2019ve got,\u201d said Kaulig. \u201cWorking with RAM to bring this show to life allows us to think differently, push the limits, and give these talented drivers a platform they wouldn\u2019t normally have. I can\u2019t wait to see who earns the seat and joins us on the track.\u201d<\/p>\n

\u201cRace for the Seat\u201d will place the winner in the final seat on Kaulig Racing\u2019s five-truck lineup for 2026:<\/p>\n

Brenden \u201cButterbean\u201d Queen
\nDaniel Dye
\nJustin Haley
\nFree Agent
\n\u201cRace for the Seat\u201d<\/p>\n

\u201cRace for the Seat\u201d will premiere in the United States on FOX on Sunday, Jan. 25, at 12 p.m. ET with new episodes airing for free across the globe on RAM\u2019s official YouTube Channel for the show<\/a> from Jan. 26 through Feb. 6. \u201cRace for the Seat\u201d episodes will also be available on FS1.<\/p>\n","protected":false},"excerpt":{"rendered":"In partnership with Thrill Sports Productions, Ram is launching \u201cRace For The Seat,\u201d a new reality competition series…\n","protected":false},"author":2,"featured_media":400860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[49,48,634,82],"class_list":["post-400859","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nascar","tag-ca","tag-canada","tag-nascar","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/400859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=400859"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/400859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/400860"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=400859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=400859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=400859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}